Åsk has been through this before

05/18/20 • 40 min

Something I've been seeking and placing a lot of value in these days is perspective. The news is jarring and disorienting. I've been finding more use and comfort in longer term views, even though those are no more certain when looking forward.

I've been thinking about the other economic shocks my career has bounced along in. The dot com bust and the 'great recession' (can't we come up with a better nickname for this yet?) we turbulent, and definitely had causes and controls that were beyond my comprehension. The current state of flux has the added variables around public health and uneven leadership at all levels of government.

I wanted to talk to someone else who had the long view. Like me, Åsk Wäppling has been working in advertising since the 90's. On her site Adland, and across the web, she has been meticulously cataloguing the industry. You may know her (as I did for a long time) as @dabitch Who else would have a more interesting perspective on how this might affect the industry? In Åsk's opinion, the changes may be more driven by our individual opinions and choices than by industry mandate.

Imperfect transcript can be found here: http://adampierno.com/ask-has-been-through-all-of-this-before/

Links

Åsk on Twitter: https://twitter.com/DabitchAdland: https://adland.tv/Adland Podcast: https://adland.tv/podcast

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Previous Episode

What will Kenneth Kinney be watching?

I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is noted speaker and expert on media strategy and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume.

Links:
https://www.asharksperspective.com/
https://www.linkedin.com/in/kennethkinney/

You can get a pretty rough AI generated transcript here: http://adampierno.com/what-will-kenneth-kinney-be-watching/ while booking Adam for your next event.

Get full access to The Strategy Inside Everything at adampierno.com/podcast-lander

Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free.

Next Episode

Being intentional with Rana Sidahmed

It's always fantastic to work with collaborators, partners, peers that share your values. In my career, it hasn't always been that way but I am always energized when values and goals line up. The work is better, and feels effortless; less like work. When I've had the ability to choose partners–not always the case–I choose people with similar or complementary point of view to my own, to make the process more enjoyable. I've also run from projects and people that seemed at odds with my beliefs or approach.

This could be as simple as work style. But it could me more important, like political views that just clash, or ends with which I don't agree. I had the pleasure of discussing aligning values and outputs with the dynamic Rana Sidahmed from Avery Dennison. In this conversation, she tells me how her team works with partners and leads them to solutions in sustainability that were previously not possible at scale. It's a lesson about leading and learning from one another.

This episode was recorded before things really changed. If it sounds like a conversation from another time, it sort of is. I've been holding it for a while, but found it so valuable that I wanted to share it now. Please send your feedback @apierno on Twitter, or [email protected].

Links: https://www.instagram.com/madetomention/

Want a transcript? You know you do. Click here to read: http://adampierno.com/being-intentional-with-rana-sidahmed/

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