Making movements with Scott Goodson

04/07/20 • 47 min

It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging.

I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.

Search and contribute to #HCWShoutOutStrawberryfrog.com

Transcript available on adampierno.com

Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Previous Episode

Pacing yourself with Michelle Hickey

Now working from home, I’ve been overwhelmed with two conflicting thoughts which are dueling for mind supremacy.

1. Be productive, always, never stop, there is no excuse to not be working, writing, learning right now.

2. Retreat. Find comfort. Get your work done, and cocoon with your family.

So far, I’ve been very lucky to have several important projects to keep me working and thriving which has been a good distraction from all that’s going on. But I have noticed a tendency to retreat from writing, reading, or other smaller projects that I *thought* I had been waiting for the time to work on.

As I read hustleporn tweets urging me to use isolation to out-work competitors, I wondered, why is my tendency to avoid what I thought was good for me?

I spoke with creative, Michelle Hickey about how she balances productivity in an always-on work from home environment and why we shouldn't feel guilty about our guilty pleasures.

LinksMichelleHickeydesign.com IG: Michelle Hickey design Podcast for Creatives

Transcript available here.

Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Next Episode

Geoffrey Colon Wonders What's Next

I've been trying to think about anything except our current situation. It's just terrible and not many bright spots, especially as any attempt at dialogue goes immediately to the political, which I abhor.

I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this.

I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far.

Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/

Dig this episode? Share it.

Get full access to The Strategy Inside Everything at specific.substack.com/subscribe