Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman
02/14/22 • 32 min
This is the first episode of a very special new podcast series from Startup CPG. Seth Goldman, Startup CPG's Entrepreneur-in-Residence, will be joining us once a month for the next few months to talk about hot topics in CPG. Today we kick off by talking all things Expo West. With twenty-one Expo West events under his belt, who better to answer our community's Expo West questions! You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to stand out among thousands of brands, how to craft your ten second pitch, a simple yet game-changing follow up/lead tracking plan, how to maximize Expo West even without a booth, why you should treat everyone like the most important buyer, and more.
Episode Links:
- Link to Seth's blog post: Going to Expo West? How to Make the Most of It
- Eat the Change’s website
- Seth’s book - Mission in a Bottle
- How I Built This episode with Seth about Honest Tea
- Seth’s TEDx talk: How Entrepreneurs Can Change Society
Show Links:
- Join the Startup CPG Slack community (6K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
This is the first episode of a very special new podcast series from Startup CPG. Seth Goldman, Startup CPG's Entrepreneur-in-Residence, will be joining us once a month for the next few months to talk about hot topics in CPG. Today we kick off by talking all things Expo West. With twenty-one Expo West events under his belt, who better to answer our community's Expo West questions! You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to stand out among thousands of brands, how to craft your ten second pitch, a simple yet game-changing follow up/lead tracking plan, how to maximize Expo West even without a booth, why you should treat everyone like the most important buyer, and more.
Episode Links:
- Link to Seth's blog post: Going to Expo West? How to Make the Most of It
- Eat the Change’s website
- Seth’s book - Mission in a Bottle
- How I Built This episode with Seth about Honest Tea
- Seth’s TEDx talk: How Entrepreneurs Can Change Society
Show Links:
- Join the Startup CPG Slack community (6K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
Previous Episode
Let's Demystify Insurance - How to navigate insurance in CPG
Less than a year ago, I (Host Jessi) had an insurance emergency at LivBar. I searched "insurance" in the Startup CPG slack and found Danielle Holyoake's name. I sent her a quick email and we jumped on a call. In record time, she solved a problem that other brokers had told me wasn't possible (full story in the episode!). I was so excited when Amelia Risk became a proud partner of Startup CPG because it meant we could do a podcast episode packed with game-changing knowledge. Danielle, is the COO and co-founder of Amelia Risk, the better-for-you insurance broker. Listen in as Danielle shares the key roles of an insurance broker, the most common types of insurance applicable to CPG and when they become relevant (think product liability, workers comp, D&O, recall, general liability), navigating insurance requirements for retailers, how to find the best policies, how umbrella insurance might not be what you think it is, and more.
Amelia Risk is a proud sponsor of Startup CPG.
Episode Links:
- Amelia Risk's website
- Danielle's LinkedIn
- Danielle's email: [email protected]
Show Links:
- Join the Startup CPG Slack community (5K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
Next Episode
Bonus: Finding the Right Freight Partners for your CPG Brand
Bonus Episode! At Startup CPG, we recently curated another new & free resource - the first list of freight carriers and brokers just for CPG companies. I (Host Jessi) had the pleasure of helping build this resource, and I thought it'd be fun to bring on one of the many brands who submitted their freight providers to be added to the list to chat about how some of the challenges and tips they've encountered related to freight. We'll start the episode with an interview with Alex Cree, co-founder of Baozza, followed by a few stories and insights from me. Listen in as Alex and I share about the process of finding freight partners, stories of freight gone wrong, and tips for getting your pallets from Point A to B safely and on time in a challenging environment.
Episode Links:
- Read the Startup CPG article by Jessi about freight carriers and brokers and get access to the database here
- Alex's Linkedin
- Baozza’s website
Show Links:
- Join the Startup CPG Slack community (5K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
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