Pure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman

03/29/22 • 32 min

Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers two approaches to innovation in food, how to balance taste & consumer feedback when innovating, tips for research and development on a small budget, and more.

Episode Links:

Link to Seth's blog posts: Innovator's Agenda & Taste Comes First
Eat the Change's Cosmic Carrot Chews' launch at Expo West recap
Eat the Change’s website
Seth’s book - Mission in a Bottle
How I Built This episode with Seth about Honest Tea
Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

Join the Startup CPG Slack community (6K+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Episode Links:

Link to Seth's blog posts: Innovator's Agenda & Taste Comes First
Eat the Change's Cosmic Carrot Chews' launch at Expo West recap
Eat the Change’s website
Seth’s book - Mission in a Bottle
How I Built This episode with Seth about Honest Tea
Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

Join the Startup CPG Slack community (6K+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Previous Episode

Expo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more

Expo West hadn’t been held since 2019, so there was a lot of anticipation leading up to the 2022 event. With 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG Alley Rally event, I thought we needed multiple perspectives and voices to try to sum up such a massive event. In this episode you’ll hear clips submitted by Startup CPG community member brands and then curated pieces from Food Entrepreneur's "Well-FEd" LinkedIn live Expo West recap session with Daniel Scharff, our Startup CPG Founder and the CEO of Machu Picchu Energy, Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor (which if you haven’t read the latest magazine issue, here's the link), and CPG press expert, Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended and want to hear a community perspective, this episode has something for you.

Episode Links:

- Startup CPG article: "The Best of Expo West" by Jenna Movsowitz and Erin Fasano

- Startup CPG community member brands who submitted audio clips:

Renee Dunn - Founder & CEO at Amazi Foods
Kim Biddle - Senior Manager, Digital Sales at Sow Good Inc.
Emily Griffith - Founder & CEO - Lil Bucks Sprouted Buckwheat
Peyton Spolansky - Manager of Marketing & Special Projects at Mezcla
Raina Kumra - Founder of SpiceWell
Veronica Fil - Co-founder of Grounded Foods
Clara Lahlouh Paye - Founder and CEO at UNiTE Food
Olivia Chen - Co-Founder & CMO at Twrl Milk Tea

- Video recap of the Alley Rally

Show Links:

Join the Startup CPG Slack community (6K+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Next Episode

Introduction to California Prop 65

Rohit Sabnis joins us to give an introduction to Prop 65 regulation, which applies to consumer products sold into California via retailer, Amazon, eCommerce, etc. Ro is a Partner at Keller & Heckman, an internationally renowned law firm with a broad practice in the areas of regulatory law, public policy, and litigation. Listen in as Ro covers the background of Prop 65, hot topic chemicals and how they may appear in your products even if they aren't on the ingredient list, how to assess your own product's risk, steps you can take now to avoid future issues and be prepared for larger retailers, and more.

Keller and Heckman is a proud sponsor of Startup CPG.

Note: This presentation provides general information, not legal advice. You should consult an attorney for advice suitable for your specific needs. Unless you have entered into an engagement agreement with a specific law firm, you are not a client of that firm.

Episode Links: