Digital Sampling with Social Nature

11/15/21 • 44 min

79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.

Social Nature is a proud sponsor of Startup CPG.

Episode Links:

Social Nature’s website
Annalea’s LinkedIn
Join the Social Nature community as a consumer here
As a CPG Brand, learn more about Social Nature’s programs here or contact their team at [email protected]
Link to “The Complete Guide to Online-to-Offline (O2O) Marketing” mentioned by Annalea and Jessi
Follow the #trynatural movement @socialnature

Special offers from Social Nature for Startup CPG members:

20% off new Digital Demo subscription plans
Complimentary Market Research Add-on for Sampling Projects ($2500 value)

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

Join the Startup CPG Slack community (4,900+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Social Nature is a proud sponsor of Startup CPG.

Episode Links:

Social Nature’s website
Annalea’s LinkedIn
Join the Social Nature community as a consumer here
As a CPG Brand, learn more about Social Nature’s programs here or contact their team at [email protected]
Link to “The Complete Guide to Online-to-Offline (O2O) Marketing” mentioned by Annalea and Jessi
Follow the #trynatural movement @socialnature

Special offers from Social Nature for Startup CPG members:

20% off new Digital Demo subscription plans
Complimentary Market Research Add-on for Sampling Projects ($2500 value)

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

Join the Startup CPG Slack community (4,900+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Previous Episode

Building Strategic Partnerships with Mondelēz International's SnackFutures

Have you heard of Oreos? Ritz? Cadbury? Then you know just a few brands in the portfolio of Mondelēz International, one of the largest snack companies in the world. Today we get the chance to talk with Brigette Wolf and Jackie Haney from SnackFutures, Mondelēz International's innovation and venture hub, about CoLab, SnackFutures’s start-up engagement program designed to support early-stage well-being brands. Brigette is the Global Head of SnackFutures, and Jackie is the Innovation and CoLab Program Manager. Listen in as Brigette & Jackie cover how to prep now for future potential acquisition, tips for forming lasting strategic partnerships, and everything you need to know about how the CoLab program works and how to apply to the 2022 cohort.

SnackFutures is a proud sponsor of Startup CPG.

Episode Links:

SnackFutures website
If you’re a mission-driven well-being start-up, apply for CoLab here!
Article on the partnership between Startup CPG & CoLab
Brigette's LinkedIn
Jackie's LinkedIn
Mondelēz International's State of Snacking annual report mentioned by Jessi

Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!

Show Links:

Join the Startup CPG Slack community (4,900+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at [email protected]

Next Episode

Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she grew up with to send with her kids to school. On the edge of tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded Hrbvor (pronounced her-bi-vore), so that her sparkling herbals teas would be readily available in cans and to be able to more widely spread the message of the benefits of herbs. Listen in as Zahira shares the challenges and surprises of getting her creation to shelf - from the can shortage, to label challenges, to sourcing, to the inspiration behind each brew and more.

Episode Links: