Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon
10/25/21 • 41 min
With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed to helping small brands succeed on all channels, including Amazon and that's why we've partnered with Marketplace Ops. Today we welcome Fernando Campos, co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers pre-launch and launch tips, how to handle negative reviews, Amazon's VINE program, data-based strategies for optimizing your main image, a better way to think about ACOS targets, tips for choosing an Amazon vendor, and strategies for Black Friday, Cyber Monday.
Marketplace Ops is a proud sponsor of Startup CPG.
Episode Links:
- MarketplaceOps website
- Fernando's LinkedIn
- Browser extensions for estimating market size: Helium, Jungle Scout, & Viral Launch
- Amazon IP Accelerator
- Amazon AI tools: PACVUE, Perpetua
- Tool for polling campaigns: PickFu
- Link to Marketplace Ops Resource page with blog posts and playbooks
- Popular "9 Things CPG Companies Commonly Miss When Selling on Amazon" blog post
Show Links:
- Join the Startup CPG Slack community (4,500+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed to helping small brands succeed on all channels, including Amazon and that's why we've partnered with Marketplace Ops. Today we welcome Fernando Campos, co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers pre-launch and launch tips, how to handle negative reviews, Amazon's VINE program, data-based strategies for optimizing your main image, a better way to think about ACOS targets, tips for choosing an Amazon vendor, and strategies for Black Friday, Cyber Monday.
Marketplace Ops is a proud sponsor of Startup CPG.
Episode Links:
- MarketplaceOps website
- Fernando's LinkedIn
- Browser extensions for estimating market size: Helium, Jungle Scout, & Viral Launch
- Amazon IP Accelerator
- Amazon AI tools: PACVUE, Perpetua
- Tool for polling campaigns: PickFu
- Link to Marketplace Ops Resource page with blog posts and playbooks
- Popular "9 Things CPG Companies Commonly Miss When Selling on Amazon" blog post
Show Links:
- Join the Startup CPG Slack community (4,500+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
Previous Episode
Move over coconut water - Pricklee cactus water brings health, happiness, & hydration
Health. Happiness. Hydration. Did you know the fruit of a cactus could help bring you all three? That’s why Kun Yang and four of his other pharmacist friends decided to found Pricklee, and create the quenchiest prickly pear cactus juice. Listen in to hear how coconut water is moving over for a new plant-based water with half the sugar and calories yet that’s filled with antioxidants. Kun is the CEO of Pricklee and an active member of our Startup CPG community, and he shares about Pricklee’s origin story, running around New York in a cactus suit, Pricklee's recent Today show spotlight, and his tips for other aspiring CPG entrepreneurs.
Episode Links:
- Pricklee's website & IG @drinkpricklee
- Pricklee's recent feature on the Today Show
- Pricklee's recent feature in Entrepreneur
Show Links:
- Join the Startup CPG Slack community (4,500+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
Next Episode
Building Strategic Partnerships with Mondelēz International's SnackFutures
Have you heard of Oreos? Ritz? Cadbury? Then you know just a few brands in the portfolio of Mondelēz International, one of the largest snack companies in the world. Today we get the chance to talk with Brigette Wolf and Jackie Haney from SnackFutures, Mondelēz International's innovation and venture hub, about CoLab, SnackFutures’s start-up engagement program designed to support early-stage well-being brands. Brigette is the Global Head of SnackFutures, and Jackie is the Innovation and CoLab Program Manager. Listen in as Brigette & Jackie cover how to prep now for future potential acquisition, tips for forming lasting strategic partnerships, and everything you need to know about how the CoLab program works and how to apply to the 2022 cohort.
SnackFutures is a proud sponsor of Startup CPG.
Episode Links:
- SnackFutures website
- If you’re a mission-driven well-being start-up, apply for CoLab here!
- Article on the partnership between Startup CPG & CoLab
- Brigette's LinkedIn
- Jackie's LinkedIn
- Mondelēz International's State of Snacking annual report mentioned by Jessi
Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!
Show Links:
- Join the Startup CPG Slack community (4,900+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
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