
How to Scale to $1B with Vital Proteins CEO Kurt Seidensticker
09/29/20 • 66 min
1 Listener
Kurt Seidensticker is the CEO and founder of the powdered collagen brand, Vital Proteins. In today’s conversation, Kurt unpacks the ins and outs of building a billion dollar company. He shares how he built the brand and culture around his mission, his 5 principles for successful leadership, and the critical aspects to scaling a global brand. Kurt also reveals his approach to competition, what he’s learned from his failures, and what it means to him to follow his heart and intuition. This is a conversation you don’t want to miss!
Today on The SimplyBe. Podcast:
- How Kurt’s fitness journey led him to create Vital Proteins
- Why collagen is so important for health
- Authenticity & transparency - building the brand of Vital Proteins
- Critical aspects to scaling a global brand
- Kurt’s 5 principles for successful leadership
- How Kurt approaches competition
- What Kurt’s learned from failures
- Following your heart and your intuition
This show is supported by:
- Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
Resources:
Connect with Jessica:
- Journaling Prompts for Sept: Be. Wild
- Jessica’s Website: jessicazweig.com
- Jessica’s IG: @jessicazweig
- SimplyBe.’s Website: simplybeagency.com
- SimplyBe.'s IG: @simplybeagency
- Join the Facebook Group: SimplyBe. Society
This show is produced by Soulfire Productions
Kurt Seidensticker is the CEO and founder of the powdered collagen brand, Vital Proteins. In today’s conversation, Kurt unpacks the ins and outs of building a billion dollar company. He shares how he built the brand and culture around his mission, his 5 principles for successful leadership, and the critical aspects to scaling a global brand. Kurt also reveals his approach to competition, what he’s learned from his failures, and what it means to him to follow his heart and intuition. This is a conversation you don’t want to miss!
Today on The SimplyBe. Podcast:
- How Kurt’s fitness journey led him to create Vital Proteins
- Why collagen is so important for health
- Authenticity & transparency - building the brand of Vital Proteins
- Critical aspects to scaling a global brand
- Kurt’s 5 principles for successful leadership
- How Kurt approaches competition
- What Kurt’s learned from failures
- Following your heart and your intuition
This show is supported by:
- Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
Resources:
Connect with Jessica:
- Journaling Prompts for Sept: Be. Wild
- Jessica’s Website: jessicazweig.com
- Jessica’s IG: @jessicazweig
- SimplyBe.’s Website: simplybeagency.com
- SimplyBe.'s IG: @simplybeagency
- Join the Facebook Group: SimplyBe. Society
This show is produced by Soulfire Productions
Previous Episode

How to Trust the Timing of Your Life
Today, Jessica explores her relationship to trust and surrender. She recounts her experience in the Amazon and how an experience with a jaguar taught her to let go of control. Jess shares the ups and downs of 2020, and how she’s embracing the belief that all of life’s events are happening for us, not to us.
Today on The SimplyBe. Podcast:
- The download Jessica received while in the Amazon
- How a jaguar taught Jessica about trust
- Letting go of control and flowing into surrender
- Moving out of victimhood
- Placing trust in the “sacred swerves”
- Choosing a different story for your life
This show is supported by:
- Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
Connect with Jessica:
- Journaling Prompts for Sept: Be. Wild
- Jessica’s Website: jessicazweig.com
- Jessica’s IG: @jessicazweig
- SimplyBe.’s Website: simplybeagency.com
- SimplyBe.'s IG: @simplybeagency
- Join the Facebook Group: SimplyBe. Society
This show is produced by Soulfire Productions
Next Episode

INTENTION: Be. Clear
Today, we are ringing in the monthly “Be.” intention for October! The focus for this month is becoming Clear—on who you want to be and the direction you want to take your business, relationships, and life. Jessica shares what to consider clearing during this time, core questions to ask yourself around your business, and why holding this intention is so powerful in manifesting what you want.
Today on The SimplyBe. Podcast:
- Physical and mental things to consider clearing during October
- Getting clear on what you want to manifest in life and business
- Being honest about what’s holding you back
- Core questions to ask to get clear on your business
- What to expect from October’s SimplyBe. Podcast episodes
This show is supported by:
- Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
Resources:
- Recommended Book: Traction: Get a Grip on Your Business
Connect with Jessica:
- Journaling Prompts for Oct: Be. Clear
- Jessica’s Website: jessicazweig.com
- Jessica’s IG: @jessicazweig
- SimplyBe.’s Website: simplybeagency.com
- SimplyBe.'s IG: @simplybeagency
- Join the Facebook Group: SimplyBe. Society
This show is produced by Soulfire Productions
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