
How to Make Your Audience Care and Create Lightbulb Moments - 078
07/11/19 • 23 min
Most of us that speak in public have a relatively high level of expertise in the topic we’re presenting on...and that is how it should be. But therein lies a risk and an issue that has turned many potentially scintillating talks into snooze fests.
Depending on our experience as a speaker, the context in which we’re speaking and our own level of insecurities, there is sometimes an overwhelming desire to ‘prove’ ourselves and show how much we know. (Trust me I’ve been there before!) The trouble is that this is often at the expense of engaging our audience and getting our message across.
Here I’m going to share my three top tips to help you avoid the ‘expert’ trap, so that you land your message and create light bulb moments for your audience.
Enjoy!
What this episode covers:
- The shift in thinking that will transform your speaking
- Why common sense is ignored and what to use instead
- How to keep your audience attentive all the way through
- How to simplify your message and create light bulb moments
- The antidote to boring big data
Thanks for listening!
Resources:
Made to Stick by Chip and Dan Heath
https://www.storyledmarketing.co.uk/podcast
https://www.thespeakingclub.com/speakingcourse
Leaving a review:
http://www.saraharcher.co.uk/itunes
http://www.saraharcher.co.uk/stitcher
https://www.imore.com/how-rate-or-review-podcast-your-iphone-or-ipad
To share your thoughts leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Most of us that speak in public have a relatively high level of expertise in the topic we’re presenting on...and that is how it should be. But therein lies a risk and an issue that has turned many potentially scintillating talks into snooze fests.
Depending on our experience as a speaker, the context in which we’re speaking and our own level of insecurities, there is sometimes an overwhelming desire to ‘prove’ ourselves and show how much we know. (Trust me I’ve been there before!) The trouble is that this is often at the expense of engaging our audience and getting our message across.
Here I’m going to share my three top tips to help you avoid the ‘expert’ trap, so that you land your message and create light bulb moments for your audience.
Enjoy!
What this episode covers:
- The shift in thinking that will transform your speaking
- Why common sense is ignored and what to use instead
- How to keep your audience attentive all the way through
- How to simplify your message and create light bulb moments
- The antidote to boring big data
Thanks for listening!
Resources:
Made to Stick by Chip and Dan Heath
https://www.storyledmarketing.co.uk/podcast
https://www.thespeakingclub.com/speakingcourse
Leaving a review:
http://www.saraharcher.co.uk/itunes
http://www.saraharcher.co.uk/stitcher
https://www.imore.com/how-rate-or-review-podcast-your-iphone-or-ipad
To share your thoughts leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
See you next time.
Previous Episode

Building Mental Resilience and Speaking Success with Anthony Taylor – 077
It has taken Anthony Taylor a number of years and false starts to find his path and purpose. Like many of us he was lost for decades looking for fulfillment in status and financial reward, until he discovered contentment for him was helping people develop the mental toughness and resilience to achieve their goals.
In this show he is sharing his journey, alongside his suggestions for building resilience and developing the personal tools to cope with whatever life throws at us.
He is also sharing his experience of stepping up to the next level in public speaking and how he changed his game in order to serve his audience better and increase the impact of his message. If you want to become a better public speaker this show has lots to offer you.
What we talk about:
- Why building resilience has never been more important
- Emotional snapping, what’s causing it and how to avoid it.
- The power of knowing your worth and your values
- The difference between role performance and identity
- What ‘self-mastery’ is and why you should work towards it
- Anthony’s top three tips for building resilience
- The difference between delivering workshops and delivering keynotes
- How digging deeper into your target audience beliefs can magnetise your talk
- How to focus and captivate your audience at the start of your talk
- The power of picking a niche for your speaking and business
Resources*
All things Anthony:
https://www.linkedin.com/in/anthonytaylor2
Other Resources:
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link for the books I get a small commission, but this does not affect your payment)
Next Episode

Tips for Good Health and Tackling Taboo Subjects in Your Talks – 079
Katherine Brooke-Mackenzie helps people feel well again using alternative therapies, but particularly colon-hydrotherapy. She has spent a large part of the last 15 years happily taking people’s crap. Based on what she has seen she believes that many of us are living with discomfort, pain and shame because we don’t feel like we can talk about what’s wrong...and she is on a mission to change that.
In this episode we discover the personal challenges and epiphanies that led Katherine to what she does today. She explains why we need to be paying attention to the connection between our minds and our bodies and she shares some great tips for improving our gut health.
We are also talking about Katherine’s public speaking, and how after years of trying she has finally overcome the fear and found her voice. She is sharing about what she does to engage people in a topic that is not normally discussed in polite society.
What we talk about:
- The connection between our mental welfare, realising our potential and the crap we carry around with us.
- Myths about poo
- The factors that influence a healthy gut
- 3 top tips for a healthy poo
- The anxiety Katherine had around public speaking and how she overcame it
- The importance of having a structure, frameworks and stories
- How important it is to value your experience
- Why it’s so important to trust yourself and the preparation you’ve done.
- How humour can help with taboo topics.
- Why you need the loo before a big talk.
- The impact of getting the confidence to speak publicly in other areas of Katherine’s life
- How our thoughts influence our world.
Resources*
All things Katherine:
https://www.thehealthygutclinic.co.uk
https://www.talkingaboutthebrownstuff.com
https://www.facebook.com/talkingaboutthebrownstuff/
Other Resources:
The Biology of Belief by Bruce Lipton
https://www.thespeakingclub.com/speakingcourse
Thanks for listening!
To share your thoughts:
- leave a comment below.
- Share this show on Twitter, Facebook or LinkedIn.
To help the show out:
- Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
- Subscribe on iTunes.
*(please note if you use my link for the books, I get a small commission, but this does not affect your payment)
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