Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)
07/27/23 • 35 min
In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection.
Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap. Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!).
Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills.
Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.
We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)
Keep up with the Latest from Wild Rye
Website: https://wild-rye.com
Instagram:https://instagram.com/wild_rye_
Facebook:https://www.facebook.com/WildRyeMtnAprl
Use code: MOMTRENDS at checkout to get your $1 Earlybird Tickets to the Boston Snowbound Expo.
November 3-5, at Boston Convention Center. 3-day expo includes XC and Snowshoe Experience,, Share Winter Trail, Learn to Ski Powered by Wachusett and more.
Take the Ski Moms Childcare Survey here. Use your voice to make the outdoor industry more family friendly. This 5-minute survey will identify areas to support moms as they play outdoors.
Support the showJoin the Ski Moms Fun Community!
Follow us on Instagram @skimomsfun
Check out the Ski Moms Fun Store at www.skimomsfun.com
Contact us [email protected]
In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection.
Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap. Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!).
Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills.
Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.
We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)
Keep up with the Latest from Wild Rye
Website: https://wild-rye.com
Instagram:https://instagram.com/wild_rye_
Facebook:https://www.facebook.com/WildRyeMtnAprl
Use code: MOMTRENDS at checkout to get your $1 Earlybird Tickets to the Boston Snowbound Expo.
November 3-5, at Boston Convention Center. 3-day expo includes XC and Snowshoe Experience,, Share Winter Trail, Learn to Ski Powered by Wachusett and more.
Take the Ski Moms Childcare Survey here. Use your voice to make the outdoor industry more family friendly. This 5-minute survey will identify areas to support moms as they play outdoors.
Support the showJoin the Ski Moms Fun Community!
Follow us on Instagram @skimomsfun
Check out the Ski Moms Fun Store at www.skimomsfun.com
Contact us [email protected]
Previous Episode
🔒 AD FREE Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)
In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection.
Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap. Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!).
Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills.
Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.
We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)
Keep up with the Latest from Wild Rye.
Ski Moms Listeners can save 15% at Wild Rye with code SKIMOM15
Website: https://wild-rye.com
Instagram:https://instagram.com/wild_rye_
Facebook:https://www.facebook.com/WildRyeMtnAprl
Keep up with the Latest from the Ski Moms!
Website: www.skimomsfun.comSki Moms Discount Page: https://skimomsfun.com/discountsSki Moms Ski Rental HomesJoin the 10,000+ Ski Moms Facebook GroupInstagram: https://instagram.com/skimomsfun
Send us an email and let us know what guests and topics you’d like to hear next!
[email protected][email protected]
Next Episode
Meet Ski Mom Cassie Abel, the co-founder of Wild Rye (women’s outdoor apparel brand)
In this episode Nicole and Sarah host Cassie Abel, ski mom and co-founder of Wild Rye. Wild Rye is a women’s outdoor apparel brand dedicated to crafting beautiful and technical outdoor apparel for women. Wild Rye is well known for their cycling products, but they also have ski base layers and an active lifestyle collection.
Cassie walks us through her winding career path from banking to Smith Optics and finally to co-founding Wild Rye. Cassie saw the gap in the market for technical athletic gear for women and started Wild Rye to fill that gap. Cassie tells us about the journey, challenges and successes that led to Wild Rye (including finding their seamstress on Craigslist!).
Wild Rye’s clothing products are designed and manufactured with environmental impact in mind. They focus on recycled materials and their fabrics meet rigorous environmental and animal welfare standards. They also make high quality products to ensure they are built to last and don’t end up in landfills.
Cassie tells us about teaching her son to ski at Sun Valley’s Dollar Mountain Progression Park and gives us insight into the Sun Valley business landscape.
We loved learning about Wild Rye and can’t wait to try their products. Like Nicole said, we’re just one outfit away from the perfect workout :)
Keep up with the Latest from Wild Rye
The Ski Moms Mother’s Day Gift Guide is live!
Check out the full guide at skimom.substack.com or head to theskimoms.co/gift-guides.
We’ve rounded up our favorite picks for adventurous, outdoorsy moms—from gear that goes the distance to wellness treats she’ll actually use.
Whether you're shopping for your
Start planning your trip here visitulstercountyny.com
The Ski Moms are so excited to be partnering with Ulster County this year. Located in New York State, Ulster County is tucked into the Hudson Valley and offers families a chance to get out in nature all year long.
Starting this March, you can lock in the lowest prices of the season and score big on Ikon Pass renewals and new sales. The Ikon Pass gives you access to 60+ resorts worldwide. Don’t miss out on this incredible value — head to ikonpass.com
Keep up with the Latest from the Ski Moms!
Website: www.theskimoms.co
Ski Moms Discount Page: https://www.theskimoms.co/discounts
Ski Moms Ski Rental Homes
Join the 13,000+ Ski Moms Facebook Group
Instagram: https://www.instagram.com/theskimoms/
Send us an email and let us know what guests and topics you’d like to hear next!
[email protected]
[email protected]
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