Top 5 reasons to start a business podcast

08/19/20 • 15 min

Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.

We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

This is where podcasting becomes a powerful marketing tool for you and your business. Whether if you are building a business based on your knowledge and expertise of you are growing your small business, you can amplify your marketing impact and get access to a larger audience of potential customers.

I am bringing today the 5 main reasons, or benefits, to start a business podcast today:

Build credibility: Developing your own voice.
Your dream 100 connections network.
Capitalize on a growing channel
- Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
- 75% of the US population is familiar with the term “podcasting”
New monetization opportunities
- 45% of monthly podcast listeners have a household income of over $75K
Engage your audience
- 80% of podcast listeners listen to an entire podcast episode

Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

I am bringing today the 5 main reasons, or benefits, to start a business podcast today:

Build credibility: Developing your own voice.
Your dream 100 connections network.
Capitalize on a growing channel
- Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
- 75% of the US population is familiar with the term “podcasting”
New monetization opportunities
- 45% of monthly podcast listeners have a household income of over $75K
Engage your audience
- 80% of podcast listeners listen to an entire podcast episode

Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Previous Episode

How to tell your story to get lifetime customers

In my personal experience, if you are working to build a massive online following, there is a counterintuitive strategy to follow: create one true connection at a time.

Sharing your personal story online (especially on social media) is crucial for building a relationship with your audience that will last over the years.

In a world of vanity metrics, this strategy doesn't sound very sexy, but the key is to target the right audience, understand what they really want, and deliver the perfect solution based on your personal story.

This is not an "overnight success" strategy, but a proven way to learn about your market and tell your story better in a way that inspires others and creates positive change.

Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Next Episode

5 skills every successful entrepreneur must master

Developing the right skills will set you apart from 90% of entrepreneurs that are struggling to succeed in their businesses.

The reason is simple, there are certain core skills that you, and only you, must master if you want to lead your business to success.

I’ve been an entrepreneur for the last 10 years and I can tell you something, I’ve made every single mistake along the way. Carrying unnecessary stress and anxiety because I lacked the right mindset and skills.

I want to share with you 5 fundamental skills that have made a difference in my professional growth and in the results of my business.

Asking the right questions.
Learn to manage your emotions.
Focus on what’s really important.
Cultivate win-win relationships.
Master the art of communication.

Access to more content like this at francanete.com/podcast

Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.