The Side Plan

I want to share with you one of my biggest fears when I started creating content and sharing with my audience my knowledge and expertise.

I felt like a nobody. Totally ignore and undervalued by my clients.

That was a painful truth that I needed to deal with and I am sure you have suffered in one way or another as well.

It sucks, right?

I did this podcast episode to share with you some tips and tactics that I learned these years and how you can apply this to start building a meaningful business based on NON-REPLICABLE core values.

This is YOU and your STORY. That makes you unique and makes you connect with your true audience. That's the way you build a long-term business.

I'll tell you something, you can use many tools and techniques to put your products and services and content in front of your potential customers. SEO, PPC, Facebook Ads, Instagram Ads, you mane it.

All that is cool. Great techniques that will help you grow your business.

Just one problem...

There are thousands of people doing the same.

So then what? What makes you different? What makes your clients choose YOU and STAY with you so you can build a lifetime client portfolio?

Of course, you need something else. You need to offer UNIQUE value but you need to build a real relationship with them first, even before they become your customers.

That journey starts by telling your unique story and connecting with your 1,000 true fans.

I tell you what I've learned about all this in today's episode.

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Podcast show notes available here: francanete.com/podcast

Creating new content that no one sees feels so frustrating.

That’s exactly how I was feeling for a long time until I understood that creating great content is not enough.

I learned that the hard way, spending long hours creating content, researching topics, and adding lots of value just to see how no one was seeing my content.

Creating remarkable content without spending time and resources promoting that content is a bad strategy. Is like having a revolutionary product that solves a huge problem, but nobody knows about it.

The ultimate point in creating content is helping your audience to overcome their problems and help them achieve their goals. Placing your content in front of them is your responsibility.

Remember the 20/80 rule that says that you should spend 20% of your time creating content and 80% of your time promoting the content.

In this week’s podcast episode I show 5 strategies that I’ve been using and you can apply immediately to promote your content and start building your audience faster.

Related episodes that I mention:

• How To Create Remarkable Content
• How To Become A Podcast Guest (The Right Way)

You can be one podcast away from becoming a renowned expert in your industry. Of course, if you are able to become a master guest-podcaster.

In this week’s episode of The Side Plan, I’m sharing with you how to pitch a podcast to be featured as a guest in any podcast that you want.

As you know, I am podcasting for a while now and I can tell you something, I have received many types of proposals from potential guests.

Some of them, automated email sequences that don’t even know what my podcast is about. (these go to the trash folder).

Others, instead, are great podcast proposals that are almost impossible to say no.

In this episode, I am sharing with you EVERYTHING so you can become an amazing guest and land interviews on the most popular shows in your industry.

As Seth Godin once said, “podcasting is the blogging”, so guest podcasting is the new guest blogging.

Episodes that I mentioned:

• Ep 23: Top 5 reasons to start a business podcast
• Ep 22: How to tell your story to get lifetime customers

Developing the right skills will set you apart from 90% of entrepreneurs that are struggling to succeed in their businesses.

The reason is simple, there are certain core skills that you, and only you, must master if you want to lead your business to success.

I’ve been an entrepreneur for the last 10 years and I can tell you something, I’ve made every single mistake along the way. Carrying unnecessary stress and anxiety because I lacked the right mindset and skills.

I want to share with you 5 fundamental skills that have made a difference in my professional growth and in the results of my business.

1. Asking the right questions.
2. Learn to manage your emotions.
3. Focus on what’s really important.
4. Cultivate win-win relationships.
5. Master the art of communication.

Access to more content like this at francanete.com/podcast

Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.

We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

This is where podcasting becomes a powerful marketing tool for you and your business. Whether if you are building a business based on your knowledge and expertise of you are growing your small business, you can amplify your marketing impact and get access to a larger audience of potential customers.

I am bringing today the 5 main reasons, or benefits, to start a business podcast today:

1. Build credibility: Developing your own voice.
2. Your dream 100 connections network.
3. Capitalize on a growing channel
   • Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
   • 75% of the US population is familiar with the term “podcasting”
4. New monetization opportunities
   • 45% of monthly podcast listeners have a household income of over $75K
5. Engage your audience
   • 80% of podcast listeners listen to an entire podcast episode