#6: How to build a unique business by telling your story

03/28/19 • 16 min

I want to share with you one of my biggest fears when I started creating content and sharing with my audience my knowledge and expertise.

I felt like a nobody. Totally ignore and undervalued by my clients.

That was a painful truth that I needed to deal with and I am sure you have suffered in one way or another as well.

It sucks, right?

I did this podcast episode to share with you some tips and tactics that I learned these years and how you can apply this to start building a meaningful business based on NON-REPLICABLE core values.

This is YOU and your STORY. That makes you unique and makes you connect with your true audience. That's the way you build a long-term business.

I'll tell you something, you can use many tools and techniques to put your products and services and content in front of your potential customers. SEO, PPC, Facebook Ads, Instagram Ads, you mane it.

All that is cool. Great techniques that will help you grow your business.

Just one problem...

There are thousands of people doing the same.

So then what? What makes you different? What makes your clients choose YOU and STAY with you so you can build a lifetime client portfolio?

Of course, you need something else. You need to offer UNIQUE value but you need to build a real relationship with them first, even before they become your customers.

That journey starts by telling your unique story and connecting with your 1,000 true fans.

I tell you what I've learned about all this in today's episode.

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!
Podcast show notes available here: francanete.com/podcast

I want to share with you one of my biggest fears when I started creating content and sharing with my audience my knowledge and expertise.

I felt like a nobody. Totally ignore and undervalued by my clients.

That was a painful truth that I needed to deal with and I am sure you have suffered in one way or another as well.

It sucks, right?

I did this podcast episode to share with you some tips and tactics that I learned these years and how you can apply this to start building a meaningful business based on NON-REPLICABLE core values.

This is YOU and your STORY. That makes you unique and makes you connect with your true audience. That's the way you build a long-term business.

I'll tell you something, you can use many tools and techniques to put your products and services and content in front of your potential customers. SEO, PPC, Facebook Ads, Instagram Ads, you mane it.

All that is cool. Great techniques that will help you grow your business.

Just one problem...

There are thousands of people doing the same.

So then what? What makes you different? What makes your clients choose YOU and STAY with you so you can build a lifetime client portfolio?

Of course, you need something else. You need to offer UNIQUE value but you need to build a real relationship with them first, even before they become your customers.

That journey starts by telling your unique story and connecting with your 1,000 true fans.

I tell you what I've learned about all this in today's episode.

If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!
Podcast show notes available here: francanete.com/podcast

Previous Episode

#5: Content marketing strategy roadmap to attract LIFETIME clients

In this episode, you are going to learn how to design a marketing strategy roadmap to deliver to your audience the content they need at the moment that they need it.

Because not everybody is at the same stage, right?

Imagine that you are helping your audience to learn some new skill, and let’s say the mastering that skill goes from 0 to 10:

Zero - you’ve never done it before
5 - you have some practice but still a lot to do
10 - you a master in the field

I am sure that you agree with me if I say that they need different material to progress from they are right now

If you deliver basic materials to someone in “stage-5” they will feel bored and say something like: “Puff, I already know all this...

And if you deliver advanced material to someone who just has started, they will feel overwhelmed.

See? Even if they want to achieve the same goal —master skill “X”— they need different content to feeling excited and get progress.

This is what I am going to share with you in this podcast episode.

How to adapt your content marketing strategy roadmap to deliver different content to the different segments of your audience.

If you do so, you’ll provoke in your audience’s mind an amazing feeling that you are talking just for them, like if you were whispering into their ears exactly what they need to hear.
If you have enjoyed this episode you can leave your 5 Star Review Here. Thanks!
Podcast show notes available here: francanete.com/podcast

Next Episode

#7: This is the problem growing your business creating content

If you are growing your business using content marketing I am sure that you face this weird dilemma.

I know, weird name, but at least you are here reading what is this all about.

The thing is that when you are creating content and growing your business, you are investing a lot of time and resources in content creation and there is not much time left for other things.

Especially for us, small business owners and entrepreneurs.

You need time to create great content and attract new clients, but at the same time, you need that time to attend your current clients, right?

That’s the "Contentrepreneur" dilemma.

Well, in this week’s episode I show you how to repurpose your content to magnify the impact that you do with every piece of content.
Did you enjoy the episode?
Please, don't forget to leave your ⭐️⭐️⭐️⭐️⭐️ review: francanete.com/itunes
Podcast show notes available here: francanete.com/podcast