Revolutionizing Allergy Care, and the Power of Mission with Shani Bocian of Allermi
06/14/24 • 33 min
Understanding the uniqueness of people around you is a key to success.
Shani Bocian - the CEO of Allermi - started her career as an art historian, curator, and educator, but discovered that her passion lived in helping people feel well! The spark came by observing the incredible relief and improvement in lifestyle that her father- Dr. Bocian’s - custom allergy formulations brought to so many people in her local area. Shani knew that she could help even more people across the US and set about the business of scaling this into a profitable business.
Her innovative approach to personalized prescribed nasal sprays captured the attention of patients and investors, but the road was not without its bumps. After many rejections and tough meetings, Shani absorbed the feedback and after some internal searching, came to understand how to effectively pitch her business. This shift in focus and being growth minded is the key point of every successful conversation with VCs, and Shani shares her recipe.
Shani’s passion for her father's popular and effective treatments ultimately led her to the telemedicine field - which provides the ultimate convenience for patients with minor issues. Getting approval to operate Allermi in 45 states was certainly challenging, but Shani is exceptionally passionate about her mission to help people get relief!
It just goes to show that the power of mission and determination can help to break barriers!
Notes:
🤧 Allergy season is in full swing, and Shani also had allergies. 02:45
👨⚕️ Shani’s physician father developed “Bocian’s Potions” for nasal sprays: Shani combined her dad’s work and the convenience of internet selling. 03:25
😍 When she realized she was not a teacher but an entrepreneur: she became excited about the idea of entrepreneurship and startup and fundraising. 06:27
💦 Allermi customized nasal sprays and benefits of having customized products: reinventing the nasal spray industry. 09:05
👃 The nose is the most inflammatory-prone area of our body. 11:10
📺 Telehealth is revolutionary: getting evaluated by a physician online for minor issues.14:47
💲 Funding for Allermi started with friends and family but grew to institutional and angel funding: the shift women need to make when talking to investors. 18:47
💰 Rejections and feedback from VCs helped Shani modify her pitch: investors require data and financial projections. 23:26
🫂 The demoralizing and hurt feelings that come when investors don’t understand your mission: having good support from people around you is crucial. 27:31
📱 Old Girl’s Club on Slack: professional women support group for $12 /month. 30:02
Links:
Connect with Shani: linkedin.com/in/shani-bocian-steinberg
Allermi Linkedin: linkedin.com/company/allermi
Instagram: instagram.com/getallermi
Website: allermi.com
Connect with Adrienne: www.sheleadsmedia.com
Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She LeadsTM Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<
Understanding the uniqueness of people around you is a key to success.
Shani Bocian - the CEO of Allermi - started her career as an art historian, curator, and educator, but discovered that her passion lived in helping people feel well! The spark came by observing the incredible relief and improvement in lifestyle that her father- Dr. Bocian’s - custom allergy formulations brought to so many people in her local area. Shani knew that she could help even more people across the US and set about the business of scaling this into a profitable business.
Her innovative approach to personalized prescribed nasal sprays captured the attention of patients and investors, but the road was not without its bumps. After many rejections and tough meetings, Shani absorbed the feedback and after some internal searching, came to understand how to effectively pitch her business. This shift in focus and being growth minded is the key point of every successful conversation with VCs, and Shani shares her recipe.
Shani’s passion for her father's popular and effective treatments ultimately led her to the telemedicine field - which provides the ultimate convenience for patients with minor issues. Getting approval to operate Allermi in 45 states was certainly challenging, but Shani is exceptionally passionate about her mission to help people get relief!
It just goes to show that the power of mission and determination can help to break barriers!
Notes:
🤧 Allergy season is in full swing, and Shani also had allergies. 02:45
👨⚕️ Shani’s physician father developed “Bocian’s Potions” for nasal sprays: Shani combined her dad’s work and the convenience of internet selling. 03:25
😍 When she realized she was not a teacher but an entrepreneur: she became excited about the idea of entrepreneurship and startup and fundraising. 06:27
💦 Allermi customized nasal sprays and benefits of having customized products: reinventing the nasal spray industry. 09:05
👃 The nose is the most inflammatory-prone area of our body. 11:10
📺 Telehealth is revolutionary: getting evaluated by a physician online for minor issues.14:47
💲 Funding for Allermi started with friends and family but grew to institutional and angel funding: the shift women need to make when talking to investors. 18:47
💰 Rejections and feedback from VCs helped Shani modify her pitch: investors require data and financial projections. 23:26
🫂 The demoralizing and hurt feelings that come when investors don’t understand your mission: having good support from people around you is crucial. 27:31
📱 Old Girl’s Club on Slack: professional women support group for $12 /month. 30:02
Links:
Connect with Shani: linkedin.com/in/shani-bocian-steinberg
Allermi Linkedin: linkedin.com/company/allermi
Instagram: instagram.com/getallermi
Website: allermi.com
Connect with Adrienne: www.sheleadsmedia.com
Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She LeadsTM Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<
Previous Episode
The Power of Authenticity: Finding Success from Brazil to Hollywood with Journalist Jana Nagase
Don’t be ashamed of your authenticity.
Jana N. Nagase is a film critic, columnist, and podcaster originally from Sao Paulo, Brazil. She is a member of the Critics Choice Association & Film Independent, and Brazilian International Press Association.
Since 2012 she has supported the community with the columns she writes for Gazeta News, the biggest Brazilian newspaper in the US based in Florida. This year, her YouTube channel “Jana on Camera” celebrates its 10th anniversary. Jana on Camera provides behind-the-scenes interviews with artists from big studios, independent studios, and Latino newcomers in the entertainment industry.
Jana shares her success and how she overcame many of the hardships that immigrant women face in trying to navigate the entertainment industry. She reveals her process of securing red carpet interviews from celebrities and addresses the level of preparation that’s required.
Jana created a business from what she loves doing the most, despite many people telling her she didn’t have the right ‘look’ for this field of work. Naysayers can say what they want, but this tough lady proves that love, authenticity, and following the principles of good journalism can truly make miracles happen.
The most important thing is to trust yourself and not let anybody else tell you who you are! Jana’s advice is to hold on to who you are in your heart and don’t change your essence or your accent - for anyone!!
Notes
🇧🇷 Jana is a Brazilian immigrant: a broadcast communication graduate who transferred to the movie, entertainment, and TV. 03:06
⭐ Independent productions have more creative solutions. 04:56
🗞️ The Gazeta News is the biggest Brazilian newspaper in the USA: the Brazilian community is big and Jana is supporting it by writing columns for the last 12 years. 06:14
📺 Jana’s YouTube channel is about supporting and interviewing industry professionals like actors, directors, and producers from streaming platforms like Netflix and Disney+. 08:33
🎤 How to get interviews from celebrities: talking with movie and theater professionals has some rules. 12:14
🤓 Preparing for the interview for series and movies. 14:33
😇 YouTube channel as business and all its challenges: Jana is proud of herself and her accomplishments, even though she never dreamed this life could happen to her. 18:06
💎 Jane’s advice to immigrants: do what you love, believe in yourself, and nurture your authenticity. 24:21
Link:
YouTube: www.youtube.com/@janaoncamera
Website: janaoncamera.com
Connect with Adrienne: www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She LeadsTM Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<
Next Episode
The Power of Cultivating a High-Performance Team and The Right Mindset with Victoria Hajjar
To have a successful business, the first person we need to learn to lead is ourselves.
Victoria is the CEO of Ugli Ventures, a marketing consultancy for 6-figure female founders, and a podcaster. Victoria focuses on female entrepreneurs and optimizing sales and marketing strategies, team building and leadership development to establish sustainable, profitable 7-figure enterprises. She has cultivated global brands across various sectors and countries including the US, the UK, China, Sri Lanka, the UAE and Mexico.
Over the course of her career, Victoria has observed that men typically possess a mindset wherein they’re less likely to feel the need to perfect every aspect themselves before delegating tasks. Contrastingly - and generally, women entrepreneurs often feel the need to ‘do it all’ and end up focused on lower level tasks that hinder their businesses momentum. To move more efficiently towards success, it is essential to understand your business from a higher strategic level, envision what success looks like, and rise above the weeds. This high-level perspective allows one to more easily build a scalable marketing machine.
Victoria believes women must do all they can to learn to delegate more effectively and focus on team building to drive business growth. The commitment mindset is something every business owner needs: create the goal, write real numbers down on paper, and check in on them every single week so you can adjust and keep the eye on the prize!
Let’s all commit to delegation for success!
Notes:
👩💼 Victoria is on a mission to help women entrepreneurs to success by focusing on a more feminine approach to running businesses rather than adopting the male way of working. 04:13
🤷♀️ How to create a successful marketing department: don’t do things alone - nurture your team. 09:38
🗝️ Delegation is the key to growth. 16:27
🧐 Hiring a team when you don’t have enough funds: who do you need in the team? 21:07
🧠 Setting your mindset up for success. Adopt the founder mindset and hit targets: the line of questioning that gets us to our goals. 29:54
⚡ Power of design thinking, setting goals, setting targets, and checking in with them periodically. 34:35
🪞 Interact with women that have achieved great things. Find your accountability partner. 36:38
⚠️ The process for everyone is the same: no one has all the answers. 41:56
Links:
Website and free guide: www.ugliventures.com/overwhelm
Connect with Victoria: www.linkedin.com/in/victoria-hajjar
Connect with Adrienne: www.sheleadsmedia.com
Get your tickets for the 10th Annual She Leads LIVE conference - NYC October 17-19 https://www.sheleadsmedia.com/she-leads-live-2024
Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She LeadsTM Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne <<
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