How to Avoid War Between Sales and Marketing with Darryl Praill

04/14/22 • 27 min

If we’re talking sales versus marketing, who wins the war? Perhaps that’s the wrong question. Because who is the ultimate loser in such a war? The organization or company. Please welcome our guest, Darryl Praill as he and Mark discuss the roles of sales and marketing, and the steps to fostering a productive and efficient relationship between the two. In this episode they’ll answer questions such as: What is the ideal business structure with regards to Marketing versus Sales? How should they rely on each other? Or more controversialy, who should report to whom? Connect with Darryl on LinkedIn or at: https://www.darrylpraill.com/

Comment from the audience: “Marketing is the road. Sales is the destination. Both are equally important. Companies want to reach goals more than build the road.” - Adil

Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .

Comment from the audience: “Marketing is the road. Sales is the destination. Both are equally important. Companies want to reach goals more than build the road.” - Adil

Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .

Previous Episode

5 Ways to Take Your Sales to the Next Level with Mark Hunter

If you think of sales as a lifestyle, you are committed to the people you help. Then, when you realize you have the ability to help someone, it becomes your responsibility to reach out to them. In his quarterly solo show, your host Mark Hunter dives into why we sell, and how to find a powerful why. Mark shares excerpts from his new ebook, ‘The Making of a Mind for Sales : 33 Strategies for Success,’ a daily challenge for personal and professional growth. Listen in, then level up!

You can find that ebook here: https://thesaleshunter.com/33-days-ebook/

If you want to take your sales to the next level this year, check out the new A Mind for Sales Masterclass. It includes a free digital copy of Mark’s book, a chapter-by-chapter Action Guide for discussion and reflection, and six engaging videos. Find this incredible course here.

Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .

Next Episode

How to Tell Your Client They're Wrong (Without Hurting Their Feelings) with Anthony Iannarino

In sales we’re often trying to achieve a paradigm shift. The client may think they know everything, when in reality, how could they? You want them to understand that what they did a while ago was right, but it’s no longer effective. Now it’s time to evolve. The trick is to do so in a way that’s neither demeaning nor condescending. This week Mark welcomes Anthony Iannarino to the podcast as they discuss the best strategies to lead your client, instead of being led by your client. How can we maintain information disparity to ensure that our clients need us? Listen in for more tips.

You can find Anthony’s book, Elite Sales Strategies here.

Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .

In addition to this podcast, Mark offers in-depth masterclasses on a variety of sales topics. Choose from an amazing online course list at https://learn.thesaleshunter.com