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The Robyn Graham Show - Success without Social

Robyn Graham - Marketing Strategist and Christian Business Coach

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The Go-TO Podcast for Christian Entrepreneurs and Business Owners Who Want Success without social media. Are you tired of hearing you must be on social media - posting at just the right time and constantly selling in the DMs - to grow a successful business? Are you sick of spending countless hours producing valuable content, with little to nothing to show for it? Worse yet, are you fed up with imposter syndrome that inevitably comes with time spent scrolling on social . . . no wonder you procrastinate . . . I’ve got GREAT news! There is a better way to grow your business! Hey you! I'm Robyn Graham, a Christian Business Coach and Marketing Strategist specializing in growing a successful business without social media. I’m also the author of "You, Me, and Anxiety". The Robyn Graham Show is a podcast for Christian business owners and entrepreneurs who want to follow their God-led calling and uncover joy, purpose, and passion in their life and business - while having an impact and making money. Each week I'll teach on how to grow your business without social media in addition to various topics and strategies that you can employ to do so - think how-tos like: - marketing strategies (without social media) - SEO strategies - Personal branding strategies - PR strategies - Email marketing strategies - Sales tips and strategies - Tech, tools, systems, processes, and automation - the behind the scenes stuff you need to simplify - Strategies to recognize and navigate mindset barriers and anxiety I and my guests will give you the best advice to help you create the life and business of your dreams. . . with a healthy dose of Jesus - so that you can build a solid foundation for your business and create a lifetime of limitless earning potential while fulfilling your purpose and creating a ripple effect of good in the world. If you're tired of overthinking and doing "all the things" with minimal results, you're in the right place! I'm all about simplicity, ease, and grace while having an impact and making money. Subscribe for new content every week! Visit the website and learn how to achieve Success without Social Media - Download free resources: Join the free community: Email us: [email protected] Apply to be a guest (no email pitches):


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Are you tired of client's not finding you online? Your visual content probably needs a revamp! Melissa LeMay tells us how to use Canva to create a recognizable and memorable brand.

Mélissa is a Canva Certified Creative and Content Strategist who loves to work with solopreneurs. She helps them achieve their visual goals easily (and fast) and saves them 10+ hours every week by creating custom Canva graphics! After being in sales and customer service for over 15 years, Mélissa pursued her desire for more freedom by starting her own business. Born creative, she loves designing different graphics for her clients and coming up with the right solutions. With her strong background in customer service, helping other business owners to succeed is what she's passionate about. Mélissa loves calligraphy, dancing and travelling but home to her and her 3 silly kids is Ottawa, Canada.

First Phase

Melissa was a salon and sales manager in her 9 to 5. There was a moment in time that really triggered her desire to leave the 9 to 5 to have freedom to be available for her kids when they needed her.

Second Phase

Melissa’s first attempt was to consult in the salon industry. She became a salon management coach. It was a difficult start because she wasn’t well known in the industry. However, she was determined to make it work and was able to make the same income that she made in her 9 to 5 job.

She found her clients by tapping into her existing network. Melissa started small, as is often necessary for entrepreneurs.

Networking online and hiring a business coach were two additional resources she used to grow her business and gain clients.

As time went by, people started to notice the graphics Melissa was creating for her own business content. She started creating graphics for her clients and then realized, if people are asking for this, there is clearly a need.

Melissa then slowly transitioned into the graphic design and became a Canva Certified Creative.

Canva for Creating Visual Content

Canva has a community of creatives who test their designs and tools. This is now an invitation process but at the time, it was an application process.

Melissa now creates Canva graphics for solopreneurs for use online. She creates the templates and then her clients can edit the graphics as need as their brands or businesses change.

Canva is a fabulous tool. You can do brand editing with the free version, but you must have the paid or pro version to manipulate fonts.

Melissa works with her clients to create graphics that are brand specific and help engage and create an emotional connection with their audience.

The Benefits of Using Visual Content for Branding

Brand colors are a strong component of a brand and necessary to create and convey the message of the brand. Having brand colors helps with consistency and staying on brand. It is easier to be recognized when you have consistence with brand colors and having them prevents confusion.

Likewise, having branded colors saves time. You don’t have to guess about the colors you are going to select every time you create or use a graphic.

In addition, consistency across social media platforms is so important. Having branded graphics can help with this.

The Benefits of Having a Niche for Identifying your Ideal Clients

It’s really important to identify who you are serving and how you are going to serve them. Melissa niched down to only work with solopreneurs. Specializing has helped her business grow and has simplified her processes and consolidated her offerings.

Melissa works with solopreneurs who are primarily female and business coaches. Graphics are one of the easiest and first things that business owners can outsource. Delegating is very important and can make your business run more efficiently and saves you valuable time to focus on your expertise.

Book Recommendation

Blue Fishing by Steve Simms

Favorite Quote

“Just Do It” - Nike

Learn more about Melissa and connect with her:






Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Insider by Robyn Graham, click HERE.

The Etsy Shop


06/29/20 • 57 min

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Dionne McGee is an empowerment author, speaker and coach charged with impacting the lives of women, helping them to not only find their seat at the table, but find purpose, and write their signature speech and create a business from it. Take Your Seat at the Table and Write a Signature Speech

Dionne created the acronym ROAR, which means Relentless, Optimistic, Ambitious and Results Driven and is known as the roaring speaker.

She helps women in the workplace become the leaders they are meant to be and take their seat at the table. Dionne is a leader in diversity and inclusion and helps women find their ROAR.

She also helps women find purpose when they leave corporate and write their signature speech and/or books that they have within them and others need to learn from.

Having her seat, as the only African American woman, at the executive table within the organization she worked for, she advocated for other women and women of color to take their seats at the table. But these efforts were met with resistance and she decided that her work would be more impactful if she left corporate, wrote her book and started speaking.

The Book and The Dream

Dionne was writing her book not even knowing that she was writing a book. She took notes while working in corporate, thriving in sales success, receiving the accolades, but not feeling fulfilled.

As she was asked to speak at conferences, she came to live. Event planners started asking her to continue to speak. The thought of leaving the security of a 9 to 5, bi-weekly pay, etc. hadn’t crossed her mind, but every time she spoke, she became more emotional and people started praising her for her ability to inspire.

Just like so many of us do, Dionne ignored God’s calling to become a professional speaker. Until, he spoke to her in the dream. After the dream where God told her she had done great things on earth, but that she hadn’t become the empowerment speaker that he had called, equipped and created her to be.

When we don’t follow God’s calling, others on earth whose goals, dreams and opportunities will die because they didn’t have the opportunity to hear our signature speech or work with us.

The reality is we will not rest until we accept our calling and act on it.

ROAR came from Dionne’s calling and her need to be relentless, optimistic, ambitious, and results driven to answer it.

We won’t find happiness until we answer our calling.

The Guilt

Women often feel guilting about doing what is fulfilling themselves because they have so many people to serve and do things for, spouses, children, parents, church, etc.

If we follow our calling and do what we are called to do, we will become fulfilled. The more fulfilled we are, the better we can serve others.

It’s time to put the guilt aside and start doing what we are called to do and squeeze in time for ourselves.

Becoming a Speaker

A lot of women are walking around with the stories that they don’t even realize they have in them.

We have to own the story that happened to us that is going to help someone else. This story can become your signature speech and you can build a business around it.

Once the story is identified, points have to be created that will inspire and teach others.

If you have a product or service that you have to offer, you have to speak. If you aren’t speaking, you are missing a large part of your audience.

Identify your target audience and reach out and speak to them.

You know you niche, you know your audience, where are they located. Then start reaching out to the organizations, churches, businesses, etc. that need to hear your message.

At first speeches may be pro bono, but that’s OK because we need practice. If you do speeches pro bono, have a product offering that can be monetized within the speech.

Components of a Signature Speech
  • Music
    • Come out to music. What music goes along with the message you want to convey.
    • Music will energize the audience and get them ready for the speech.
  • Humor
    • Humor is a must. It’s a heartbeat. A signature message is like an S-Curve. They have to feel different types of emotions. You need to have them stand up, raise their hands, talk back to you, laughter, tears, etc. Think of it as taking the audience on the journey with you. The audience needs to not only hear your journey, they need to feel your journey.
  • Speak to the Pain
    • Speak to the pain that the audience is experiencing and solve their problem.
Diversity and Inclusion

When you have said the same thing over and over again, it gets exhausting. A person can only take so much. A race of people can only take so much. And at the end of the day, as a race, African Americans are looking for equality.

Nothing Happens Overnight

The reality the problem of inequal...


06/25/20 • 59 min

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06/23/20 • 40 min

Have you thought about becoming a coach? Could coaching be the right option for you? A way to supplement your 9 to 5 income, or even a segue into entrepreneurship. Coaching Opportunities

There are now so many opportunities. A certification is not necessary to own the title of coach and the opportunities are endless.

The coaching industry has grown to a 2 billion-dollar industry, indicating that more and more people are using their life experiences and expertise to serve others.

Coaches aren’t just for athletes anymore. There are business coaches, health and wellness coaches, lifestyle coaches and more!

Becoming a coach is a great way to supplement your income working just a few hours a week.

Coaching is a way to become more fulfilled. If you are working in a 9 to 5 but don’t feel passionate or like you’re fulfilled, coaching may be your answer.

Being an entrepreneur is a roller coaster ride. There are battles with self-worth, confidence, etc. We also have to discover what we can give up, to begin something new and find the time and energy to do it all.

Listen to episode 1 of Put your Passion to Work and hear how Michelle found her calling and made the decision to become a coach.

Things to think about when considering coaching as a career: Certification
  • Certification is not necessary. If you love schooling and want to invest the money on certification, that is a personal choice. Certifications can cost up to $10K to $15K.
  • Think about being a couple of steps ahead of others. As long as you are ahead of others, you can teach what you know to others coming up behind you.
What is a Coach
  • A coach is anyone who can help or teach about an area that they know more about than their student does. This can be business, health and wellness, fitness, lifestyle, etc.
Passive Earning Opportunities
  • You can create something and sell it online. The online course industry is a powerful source of passive income.
Transforming Lives
  • Coaching transforms lives. No matter the niche or expertise, there is an opportunity to serve others and make a difference for them.
  • Coaching is a fantastic way to make a supplemental income while continuing to work a 9 to 5 if you need to stay for the benefits. You can have something that fulfills you and serves others while making additional income.
  • Good, better, best philosophy.
    • Good – $1K to $2K per month
    • Better - $5K per month
    • Best - $100K per year
  • Set your goals based on what you want to use the money for. The goals are very personal to you.
  • Decide how many hours per week you want to work.
  • If you want to make $20K per year, divide by the number of hours you want to work and you have your rate.
Getting Clients
  • Build your online presence, a website and social media.
  • Create a brand.
  • Invest in a coach to learn more about how to start a business. You will make your money back.
  • Take 20 minutes a day a few times a week visiting groups and commenting and engaging.
  • Answering questions and providing value. Showing up will build the know like and trust factor.
  • People see your expertise and hire you.

Free Course

About Michelle

Michelle Marie is the creator and producer of Put Your Passion to Work podcast and Profitable Coaching Academy. As a business and success coach, Michelle teaches women who to start profitable coaching businesses. She believes success comes from having a positive mindset and simple business strategies. With her intuitive mentorship, you’ll feel inspired to take her tangible tips and put them into action – even if you’re a mom and work full-time because she does too!

Learn more about Michelle and connect with her:




Link for FREE online course on becoming a coach

About Robyn

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything


06/23/20 • 40 min

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Diana Dubbs has a passion for connecting people to recovery and helping them find themselves.

About Diana Dubbs

Diana grew up in Mercer County, NJ and currently lives in Allentown, NJ with her husband and 2 boys who are 4 and 3. She has worked in treatment services for 5 years. Diana is a graduate of Rutgers University with a BA in English.

Her career in the addiction recovery field involves connecting people to recovery. She is employed by Dream Life Recovery, a treatment center, but has spent the last 5 years learning how to help all people, whether they have private insurance, Medicaid, or no insurance at all, find recovery-based solutions and options for a better way of living.

First Phase Alcohol, Then Drugs

Drugs and alcohol are a symptom of the disease of addiction. Diana used them for many reasons but primarily from a very early age she constantly felt like she was displaced. Like she didn’t belong. Therefore, when she first found alcohol, she had found her solution to that problem.

Alcohol allowed her to make friends and be comfortable in her own skin. When drinking, she didn’t have to hide who she was or be embarrassed. She spent a majority of her days making poor decisions and being victimized by her own thinking.

Diana great up in a I really good family and was never introduced to addiction. It didn’t make sense that she was like she was.

Later in life, she found pain killers and it was the quickest slow death she had ever found.

After a while, she couldn’t feel better because she couldn’t get high and needed them to not be sick. Her self-loathing resulted in her covering all of the mirrors in her apartment with curtains. She hated who she’d become.


Eventually, the family that loved her, knew something was wrong and asked her to come home. Typical of addicts, she tried negotiating her way out of it but eventually threw her hands up and knew she had to ask for help.

Shortly thereafter she ended up in detox, then treatment. While in treatment, she heard someone talk about how their thoughts didn’t make sense. How there was a bunch of white noise between their ears. Diana immediately was hooked and knew she wasn’t alone. She needed to get more information about why she was the way she was and made the choices she made.

“When you don’t know who you are, you can be a chameleon, blend in in any crowd. No send of self-identity.” – Diana Dubbs

Second Phase Finding Herself

In the treatment center, she spent 32 days learning about the disease of addiction and why her brain functioned differently. She knew things were going to be different after she left but had no idea that her entire life would change.

The new design for living would become the entire center by which she determined how she interacted with people.

When she left treatment, she was 31 years old and like a toddler. I had to learn how to communicate. She had to learn how to be sober and have fun. Not only did she have to learn how to be sober, she had to learn how to laugh and make friends. Now, she has done all of that.

Eventually, like so many people, she decided she wanted to save the world and wanted to work in treatment but had no idea what to do. A friend suggested that she volunteer in a treatment center.

Following Advice And Volunteering

Diana followed the friend’s advice and volunteered for a year with an organization that then asked her to work for them. She did amazing things with the organization and learned how to help community members of all types. Her knowledge of the treatment and recovery world grew.

She now works for Dream Life Recovery, is married and has children. Diana and her husband are raising two boys who are aware of recovery and what it looks like to have sober parents, and how its ok to be imperfect and authentic.


Diana is passionate about helping women find recovery. She has a desire to give back what she was given, a second chance at life.

Learn More About Diana And Connect With Her:



Learn more about me, your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIN |


06/18/20 • 36 min

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About Mary Fran Bontempo

Mary Fran Bontempo is an award-winning 2-time TEDx speaker, author, humorist and podcast host who teaches audiences to uncover their brilliance and resilience 15 minutes at a time.

A sought-after presenter for corporate and association events, Mary Fran is author of The 15 Minute Master and The Woman’s Book of Dirty Words and co-founder of the podcast 4 Chicks Chatting.

Mary Fran proves small changes can create life-altering transformations, allowing individuals to be positive and successful in a rapidly changing world. A Huffington Post, Thrive Global contributor and columnist for numerous websites, Mary Fran created a life-affirming brand of wisdom and wit after meeting the challenge of her son’s heroin addiction. She is a frequent media guest and speaker, audiences of all ages delight in her empowering and entertaining message.

First Phase

Mary Fran's first phase was fairly typical--married, had three kids, church singer, youth minister, substitute teacher, and worked in the family recruiting business with her husband. She also wrote a humorous local newspaper column.

The Day the Rug was Pulled Out from Under Her

On Mother’s Day 2010 Mary Fran that her son was a heroin addict. The suspicions were there, but as a mom, it was easy to deny them. As a mom of an adult child, her hands were somewhat tied. Both are common emotions in such circumstances.

The two companions, not friends, of crisis are denial and distraction.

An addict will get high, then there will be a period that is like a train wreck and you are ready to do something, and then they pull back. Almost as though they know you are ready to intervene.

Mary Fran suggests that if you feel in your gut that something is wrong, it is. Address it. Don’t deny it. And don’t let yourself be distracted.

First Steps for Crisis Management

The first steps for crisis management are:

  • Research - find resources.
  • Talk to other for outside help.
  • Remember - There is no shame in this. Everyone knows someone who is affected by this. The odds are that if you were not doing drugs with your child, you weren’t lighting up a joint with them, you didn’t cause the addiction.
The three C’s of addiction:

1st C - You didn’t cause it

2nd C - You can’t control it

3rd C - You can’t cure it

Getting a child into recovery is the best feeling ever. You can finally sleep. Your child is finally with people who can help him/her and he/she is safe.

It’s a very dark time, but getting treatment is the beginning of the light.

The Second Phase

The 15 Minute Master

People often say to take life one day at a time. But with an addict, you often have to take life in 15-minute increments. You can get through anything in a 15-minute time frame. It’s about taking one action at a time.

The experience of living 15 minutes at a time led Mary Fran to write her book, The 15-Minute Master. She now applies this principle to every aspect of her life. Mary Fran also speaks on it and leads workshops to teach others how to survive and thrive 15-minutes at a time.

The 15 Minute Master is broken down to 15 minutes, three main questions, one action step.

Three questions are:

  • What can I do about this? The question is not: what do I want to do. The outcome is the main goal, but what are the resources?
  • The next question is: What should I do? Should I act or not?
  • And the third question is: What am I going to do about this? Do I need courage? Do I do nothing and let it evolve? Do I need to take a step back and let someone else handle it?
Who Are You Going to Call?

If you can’t solve the problem, call in the experts. Don’t be afraid to ask for help, but first, identify that you do indeed need the help.

Sometimes you need to surrender. That doesn’t mean to give up. It means to give yourself time to process what’s happening and allow yourself the grace to let someone else help. Turn things over to God, or your higher power.

Be gentle with yourself and give yourself time to heal. There will be PTSD. Trust has been broken and has to be rebuilt. You may forgive, but you’ll never forget. The relationship has been destructed and must be rebuilt. It is a process. There must be grace all around it.

Mary Fran’s Two Other Books:

Not Ready for Granny Panties

The Women’s Book of Dirty Words

Mary Fran’s favorite dirty word is, relax. Just relax really means shut up and leave me alone. If told to relax, Mary Fran has learned to do just that.

Change is another dirty word. But look at change as opportunity not a threat....


06/15/20 • 54 min

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About Brittany McBean

Brittany McBean realizes the deep connection of story telling.

She is a copywriter and marketing strategist helping online educators and creatives stand out with crystal clear messaging and a laser-focused strategy. Her focus is writing the words that get you seen by the right people so you can make a maximum impact and serve the people who need you the most. Brittany graduated with a degree in theatre, as an actor she came to appreciate the immense value and deep connection of storytelling, as well as the difficult work of self-promotion.

Trading the life of an actor for a more rooted, yet still flexible, job, she began her own business in social media marketing. After 5 years of experience and success in an oversaturated market, Brittany has begun to work with other brands and businesses to help them stand out in a sea of noise.

She lives in Richmond, VA with her husband and baby girl and can usually be found throwing family dance parties in the living room or watching The Office for the bajillionth time

Frist Phase

Brittany’s first phase was as a professional actor. From there Brittany moved to working as an admin for a theater company and then to becoming a social media marketing expert.

Understanding Social Media Marketing

She was in social media marketing for 5 years with a network marketing company. After a few months of spamming all of her friends, she got tired of getting lost in the noise of everyone saying the same thing to sell the same products.

As a result, she started finding ways to really use her unique voice and personality to stand out. Once she was successful with her own personal branding and marketing, she trained her team of hundreds of women to do the same.

The Burn Out

Eventually, she started feeling burned out and began a social media coaching business. She worked with client after client, and realized that she always came back to the same thing: messaging. As a result, she took her knack for the deep connection of storytelling through writing, smooshed it up with a ton of copywriting education, formulas, and persuasion psychology and got super nerdy about crafting messages. She began creating the exact messages that would help her client's websites, emails, and launches convert.

Her background in acting and her degree in Musical Theatre have enabled Brittany to switch voice and personality naturally. Where she used to be front and center on stage, now she just does it behind the screen with her words instead of wigs and tap shoes!

Finding the Right Words

It took Brittany a while to realize that there was a name for what she wanted to do. She loved the challenge of strategizing each individual brand's messaging and marketing and became absolutely obsessed with finding the right words to help people explain what they did, but it took a while for her to consider herself a writer.

A personal brand expert is the title Brittany gave herself at first, but she was really a messaging expert. Once she found the word "copywriter" and the whole world of direct response sales copy, she was hooked!

Second Phase

Brittany is now a conversion copywriter for online educators, course creators, and coaches. Basically, she writes the words that make people cash monies online. She helps entrepreneurs find their brand voice. This is accomplished by identifying what makes them unique, special, and interesting. Using the exact words their dream clients need to hear to make that connection, Brittany converts dream clients from browser, to stalker, to buyer.

Brittany spends hours and hours studying her client’s dream clients, excavating their questions, hopes, dreams, fears, and objections, as well as the words THEY use to describe their problems and then write the words that make them say "get out of my head!"

Deep Connection of Story Telling

Brittany’s ability to create effective messaging also has application to her personal life on a deeper level. Two years ago, after experiencing and suffering through infertility and miscarriages, she and her husband adopted a black baby. They are now navigating what it means to have a transracial family.

There is a level of bias and racism in each of us because of our life experiences. It’s important to admit them and face them or we can’t change them. Brittany is using her gift of words and deep connection of storytelling, to not only help herself manage this journey gracefully, but to help others navigate it too.

Robyn referenced episode 40 with Tayna Longino who also discusses bias and diversity and inclusion. Tayna’s interview is from the human resource perspective, but the interviews compliment each other.

Book Recommendations


06/11/20 • 56 min

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The First Phase

She started her career in sales and her communication skills and ability to engage with people were critical for launching her career. She quickly learned that the secret to being happy at work is to have a career, not a job.

As she hired her team, she hired people that were engaging. She built teams that got great results and had high employee retention rates. As her sales statistics rose and her team was so successful, the human resource department started noticing her and her ability to put people in place who were motivated to do a great job. The were people enjoying a career, not a job.

Because making decisions can be challenging, as Tayna was trying to make her decision to transition to human resources she sought advice from her mother. Her mother’s advice was that when people want you or see something in you, you need to take advantage of it or at least explore it. So Tayna made a career change and started her career in Human Resources (HR).

Hiring Strategies

Using similar strategies to hiring sales teams, once in HR, Tayna worked to hire the right people for the right job. She was hiring in a way that she married the employee with the role so that they could have a career and not just a job, but also fulfill the needs of the company.

When you aren’t doing something that you are passionate about, you are more likely to leave or move on. Changing hiring models and even job postings, shifted from hiring transactional employees to people who wanted a career and wanted to meet goals. Therefore, really seeking out the right talent and competencies helps with employee retention and company success.

Likewise, listening and observing intentionally what people were experiencing in their job roles is how Tayna has been able to build successful teams. Doing so allows her to identify what people’s passions are today as she works with her clients in the second phase.

The Second Phase

Tayna now uses her HR skills to coach people who are looking for careers, not jobs.

With some intentional work, you can identify what people really want in a career. People no longer just have to take any job to pay the bills, they can have a career doing something that they are passionate about. Something that they love and fulfills them.

One job posting will have several hundred applications. It is important to write the job description to find the ideal candidate.

Tayna now coaches career seekers by helping them look at and identify their values, visions and passions so that they can find the right fit in employment. She also coaches them on interviewing and communicating their strengths and expertise.

How Interview Candidates Fail

There are three reasons that candidates fail in their interviews:

  1. Unprepared – didn’t do research on the position and how they can effectively answer questions in the interview.
  2. Unable to communicate – communicating and articulating experiences and value that they can bring to the company and hiring manager. The problems they can solve for the company or hiring manager.
  3. Can’t connect, lack of confidence – Not connecting with the hiring manager because of a lack of confidence, not connected with the company, the competitors, or the needs of the company or hiring manager. The unknowns cause a lack of confidence.
The Personal Brand

In a nutshell, this is a personal brand. You have to be able to communicate your expertise, the problem you can solve, the value you can provide, and why you are the expert the company and hiring manager needs.

For that reason, Tayna helps her clients identify their stars and elevate the situations where they have really been able to shine and effectively share their success stories. She helps them present their personal brand and making experiences relevant to the specific pain points that company has. This is a differentiator for candidates for a successful interview.

It’s about crafting a story that completely resonates with the hiring manager and makes a connection. This makes a difference for career seeking vs. job seeking. As a career seeker, you are marketing yourself and leveraging your expertise.

Certainly if there are gaps in your experience, it’s important to sure them up so that you are more confident when interviewing. Be able to tell your story better than you’ve ever told it before.

Three Things People Can do to Interview Successfully
  1. Discovery – identify the landscape where you want to be, where you want to play. Define your point of difference, what is special about you.
  2. Differentiation – point of difference. It may seem pain staking, but it is critical.
  3. Delivery – practice and prepare, work on delivery and become more confident in how you express yourself. It is not bragging it is articulating your messaging and point of value and uniqueness.




06/09/20 • 70 min

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Sometimes, using illness to launch an opportunity makes the illness worthwhile. No one knows this better than Jill Wichner who suffered from Lyme Disease, lost her job and started over by following her passion.

About Jill Wichner

Jill Wichner is a copywriter and content marketing strategist whose happy place is showcasing your unique voice and message through strategic storytelling and personality-packed content. She specializes in helping creative entrepreneurs and small business owners grow more engaged and connected audiences through impactful, high-converting copy that beautifully captures your voice, captivates your audience and is optimized to get results that will help grow and market your business.

Jill lives in beautiful, Bucks County, PA.

She loves dogs, patient advocacy, Marvel movies and curling up with a great book.

The First Phase

She began her career in corporate, for a large pharmaceutical company.

Then, the unthinkable happened. She became ill. After several months of trying to figure out what was going on with her health, she found out she had Lyme Disease, with two additional tick born infections.

The Journey With Lyme Disease

She went through many months of treatment and hospitalizations before she went into remission.

Jill is now on the board of the PA Lyme Resource Network,, a non-profit, where she is an advocate for patient care and prevention of the disease.

There are Lyme literate medical doctors that specialize in Lyme Disease diagnosis and treatment. If you suspect Lyme Disease, seek out a Lyme literate medical doctor.

Only about half of people with Lyme Disease present with the bull’s eye rash. If you have had a tick bite and develop flu like symptoms, go the doctor and ask to be tested immediately.

If a patient gets a diagnosis and treatment early, they can be treated and avoid the horrific experience that Jill went through.

Preventing Lyme Disease

If you are going to spend time outside, use bug-spray either with Deet or a natural product with eucalyptus. When coming in from outside put your clothing in the dryer because heat will kill the ticks. They can survive under water, so the washing machine won’t kill them.

One of the Deet sprays Jill uses is Repel. Repel also has a Eucalyptus product.

For clothing, camping gear, shoes, etc. there is a product by Sawyer called Promethrin. Always check yourself when coming in from outdoors and take precautions when spending time outside.

The Second Phase

Post her disease, she became a writer and entrepreneur. She has had a life-long love of words and their power to help us relate to others, to make us laugh and connect emotionally.

Content that is strategic and emotionally connecting. She helps small business owners and entrepreneurs build the know, like and trust factor.

She helps entrepreneurs connect and convert through copy.

When people connect with you through your word, they keep coming back. She is infusing the client’s personality into the business copy.

You don’t have to over share or get too intimate with your readers you just have to share enough that you are authentic and your audience can get to know you.

Good copy with draw people in, be appealing, and attract the right people. You captivate them with your words and they stick around and purchase from you.

What you say is your personality that stays consistent. How you say it is staying true to your personality that brings people in but also speaks to the pain point of the audience.

Jill focuses mostly on website copy, blog post copy and email newsletters.

All copy across your entire business should be consistent. There are different strategies for blogging, website copy and email newsletters. For email marketing, you want white space, and no large blocks of text because it can be overwhelming.

Book Recommendation

Miss Peregrine’s Home for Peculiar Children by Ransom Riggs

Favorite Quote

What you allow will continue.

Question for Robyn

Have you ever faced the challenge of setting and adhering to boundaries and how do you do it without feeling worry and guilt?

I’ve learned that nothing in my business i...


06/04/20 • 53 min

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Kristin Smedley is seeing through the darkness and changing perceptions of blindness.

About Kristin

When Kristin Smedley’s two sons were born blind, she had to give up her dream career teaching 3rd grade and figure out how to survive and unknown world.

After figuring out how to raise her own unsighted children, Kristin dedicated her life to making sure no other mom has to sit isolated in devastation over a rare eye disease diagnosis. She is on a mission to change the perception of what it means to be blind.

In 2011 Kristin launched a non-profit to fund research for children living with the rare eye disease her sons have, CRB1 LCA/RP. is not only providing support for parents of blind children but raising awareness and funds for rare eye disease research.

She has done a TEDx talk in New York City to change perceptions of blindness and recently published her first book in 2019; Thriving Blind: Stories of Real People Surviving without Sight.

Kristin is a popular keynote speaker with her message “I’ll Teach You to See: Set Extraordinary Expectations”.

First Phase

During her first phase Kristin was a 3rd grade teacher. She had it all. The husband, the big house, a great job! And then came the baby! Life was perfect until it wasn’t.

Second Phase

Kristin’s first child was born blind. At the time, there were limited resources available for parents with non-sighted children. The perception of blindness was so negative. Kristin lost hope in the future for her son.

Then along came her second son. Also, blind. A double whammy to some, but extraordinary blessings to Kristin, especially once she accepted their blindness.

About Blindness

Blindness is the second most feared thing next to death. Just one reason for Kristin to be a champion in the blind community. Twenty million people in the US are blind. The unemployment rate for people who are blind is 70%. More fuel for Kristin’s fire of desire to change the perceptions of blindness.

The Perfect World

If everyone had a good perception of blindness and blind people were treated with the same respect and given the same opportunities as sighted people, there would be no need to fight for a cure. Kristin’s mission to change the perception of blindness is fueled by the lack of expectations, the misunderstandings and the lack of opportunities offered to the blind vs. sighted communities. If perceptions were great, research wouldn’t be necessary. If parents of blind children just sit on the couch and cry, and don’t advocate, the unemployment rate and the perceptions will never change.

Lessons Learned

You are given experiences so that you can learn from them and then help others who are experiencing what you went through, or something similar.

It’s important not to put your dreams on your children. Get them what they need and follow their lead. Let them go after their own dreams, not yours for them.

Get to know the things that you fear the most because it is the things that you fear that are often the most powerful.

Surrender the control and move forward because everything is “figureoutable”.

Don’t try to do it by yourself!

Book Recommendation

Touch the Top of the World: A Blind Man’s Journey to Climb Farther than the Eye can See: My Story by Eric Weihenmayer

Favorite Quote

Our chief want is someone who will inspire us to be what we know we could be. – Ralph Waldo Emerson

Learn more about and connect with Kristin





About the Host, Robyn Graham:

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything HERE.

Connect with me, Robyn Graham:

Website |


06/01/20 • 52 min

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Our goal with this interview was to bridge the gap between the black woman and the privileged white woman and discuss how can we work together to decrease racism and build healthy relationships across communities and between individuals, personally and professionally?

Vulnerability June's Thoughts

Acknowledging that I don’t know everything. There’s much left for me to learn. Even as a black woman, there is much left for me to learn about relationships and inclusion that’s left for me to learn. In the state of vulnerability, it’s about being patient, trusting that I can learn, reaching out, asking questions and having conversations. And sometimes, getting feedback about something that I did as a leader and not taking it as a personal attack upon myself for the sake of being vulnerable. Being vulnerable allows us to learn things that we don’t know. Learning is positive and what we’re in taught in the moment is valuable.

Right now, in our society, we are at a vulnerable state.

Tracy's Thoughts

When doing the racism evaluation at Bucks County Community College, Tracy received results that surprised her. She didn’t think she had any racists tendencies, but she wasn’t as tolerant as she thought she was. One thing she learned was that saying “I don’t see color” actually takes away from a black person’s identity. Not having bad intentions, Tracy felt like since she and her black colleagues worked together, and they were friends they were all the same. Tracy had never thought about the color of her skin being an advantage. She hadn’t never thought of back women she went to school with were any different than her.


God has a knack with timing. The COVID pandemic has forced us to face the issue of racism and really learn and be educated. Learning is more powerful than a training on racism that you have to do. Education is more sustainable than trainings so if we can work together to educate others on racism, we will have a better chance of bridging the gap for good.

White Privilege and Racism

Being privileged is not about money. It’s about access. The important thing is to recognize privilege and not pretend it isn’t there.

Both Tracy and Robyn admit they were ignorant as to what white privilege is. Neither one of them associate with racism, but they also didn't recognize white privilege.

June points out the difference between her upbringing in an impoverished area with little resources. College was a dream, not a reality. Minimum wage was considered success. It took being outstanding in order to make it out of the neighborhood and go to universities. There is much more pressure for the impoverished black people who have to do ten times the amount of work to be able to get to college.


How can we as female leaders change the landscape of racism?

Take the entrepreneurial mindset of risk taking and channel that energy into conversations about racism like the one we have on the podcast.

It would be easier to keep quiet instead of getting uncomfortable, but if we are going to channel the entrepreneurial mindset, we have to bring it into conversations. That is the only way any measurable change is going to happen. Female entrepreneurs are the people who can do this because we have the support of other women who are willing to come together and work with each other. Bring the spirit that drove us into entrepreneurship is what is going to do it.

We must be willing to take the risk and be supportive when other women are taking the risk and let the uncomfortable conversations happen.

Being a Leader Comes from Within

Being a leader of ourselves must happen first. Open the channels to improve and build relationships. It must start with the individual. We must take the action to improve ourselves first before we can lead others. Take the time to reach out, ask questions and seek resources to education ourselves and then use our knowledge to lead.


We can assume that others are in the same situation we are in. Once we focus on our-selves we can realize that there are differences and accept the things we don’t know.


We need to have accountability partners to ensure that we are taking action and not only listening but taking the necessary action. As women we need to hold each other accountable for taking action. But also, if we do something or say something in accordance with what I’m saying about mutuality and inclusion and decreasing bias, then also call each other out on that.

Micro-aggressions of Racism

Behaviors or things done or said that are offensive but not directly done or said towards someone. Doesn’t have to be directed at you but will offend you.

Being aware of what we say and do is critical to avoid committing microaggressions.


We should live with humanity as a core value. Human decency may not be measurable, but we can certainly hold each othe...


07/02/20 • 56 min

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How many episodes does The Robyn Graham Show - Success without Social have?

The Robyn Graham Show - Success without Social currently has 293 episodes available.

What topics does The Robyn Graham Show - Success without Social cover?

The podcast is about Christianity, Entrepreneurship, Mindset, Religion & Spirituality, Mentalhealth, Personaldevelopment, Podcasts and Business.

What is the most popular episode on The Robyn Graham Show - Success without Social?

The episode title 'Is Your Brand Getting Lost in the Online Crowd? You Probably Need a Visual Content Revamp to Become Recognizable and Memorable!' is the most popular.

What is the average episode length on The Robyn Graham Show - Success without Social?

The average episode length on The Robyn Graham Show - Success without Social is 34 minutes.

How often are episodes of The Robyn Graham Show - Success without Social released?

Episodes of The Robyn Graham Show - Success without Social are typically released every 4 days, 1 hour.

When was the first episode of The Robyn Graham Show - Success without Social?

The first episode of The Robyn Graham Show - Success without Social was released on Dec 14, 2019.

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