Ryan Shares, "How My New Project Will Become An 8-Figure Exit"

07/19/21 • 24 min

Most success stories get told backwards, from the great win all the way back to the humble beginnings. Think of all those “they started in their garage” stories. They wouldn’t be nearly as compelling if the story ended in the founder going to work at a ‘regular’ job because of failing.

A lot gets lost in the telling that way. Hindsight dictates which efforts, twists, and turns are worth recalling because they became significant. But what would it be like to look over Bill Gates’ shoulder while he built Microsoft in his garage? Or to stalk Target’s deodorant aisle with Moiz Ali as he built Native Deodorant?

Wouldn’t you gather far richer insights by studying a brand in real time as it climbs to an eight-figure valuation? To see all the experiments, to understand the thought processes, to witness the moment when a brand caught fire?

In this episode, Ryan sketches out his plan to take the Switch Supplements brand, and On Switch (its first product) from $0 to an eight-figure exit. Just as he teaches other entrepreneurs to build a million-dollar brand using his book 12 Months to $1 Million as a playbook, he’s following that same plan for this brand.

As you listen in on his plan, you’ll pick up strategies and thought processes that can help you build your own million-dollar brand. Will the brand become a huge success? Nobody knows for sure, even though it sure looks like that. Either way, because you listened to this episode, you’ll have an insider’s perspective when it all shakes out in the end.

Previous Episode

Josh Asks, "How Do I Turn My $5k Investment Into A $5m Business?"

Josh Martin is a 24-year-old entrepreneur who first caught our eye as one of the winners of our Million Dollar Brands contest. He’s taken what he’s learned so far and built a brand that’s got such potential that the Capitalism Fund couldn’t resist investing in it.

In this episode, you’ll get to listen in as Ryan helps Josh sketch out the plan to go from making sales of $5K per month to a future $5 million exit. The Fund’s investment can help smooth the bumps in the road that a lack of inventory has caused. But the bigger questions they sort out during this conversation will save the brand from becoming a product-driven company. Josh’s brand is now the “hot girl at the dance” and that changes everything about how he evaluates potential influencers who want to partner with him.

This brand is one to watch, and this conversation will likely answer questions you have as you make important decisions about your own brand, too.

Next Episode

What To Do When You Get Stuck On The Road To $1M…

What if you invested $200K in your business and still weren’t profitable?

And what if that actually turned out to be really, really good news?

Or, what if you had a successful pre launch and then heard nothing but crickets?

And what if having zero sales for a stretch actually turned out to be the moment you look back at as when you poured rocket fuel on your brand?

Sometimes when we’re in the grind, we get a little wrapped up in what we perceive isn’t working. Because we’re so close to the situation, it can be hard to pick through and find the gold. But when you’ve got someone who’s been there before, they know how to spot powerful turning points that we might miss.

This is why today, we just had to let you listen in on the front end of a recent Capitalism Incubator call. Maybe you’ll hear yourself in one of our members. And maybe you’ll get the a-ha you need to get unstuck as you build your own brand today.