Marc Mertz, Chief Strategy Officer at Kaweah Health

What he does: Marc is the Chief Strategy Officer at Kaweah Health in Visalia, California. His areas of responsibility include strategic planning, business development, marketing and communications, media relations, physician recruitment and relations, and government affairs.

On risk: "There's really risk in everything that we do. There's even risk of things that we decide not to do. And then there's certainly risk in doing nothing ... Risk comes in a number of different flavors: actuarial insurance, capitation and risk models, compliance and the risk department, patient safety, operational risk, financial risk, facilities, social media, competitive risk. And risk comes in variations: the operating room, organizations and services, payer mix, organizational structure, financial stability and security, and geography and environments ... Where I spend most of my time these days is an area that I hadn't really thought about before, reputational risk ... Working with my team to make sure we don't create unnecessary risk. We're constantly weighing risk and trying to respond to it and mitigate it without actually thinking about risk ahead of any potential risks ... Think around corners and think about different angles and perspectives on issues. Take steps to ensure that we are doing that every time. It's not enough to do it most of the time. We have to do it all the time."

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