Role of Niching Down for Software House Success with Leopold van Oosten, CEO & Founder of Amsterdam Standard

11/23/23 • 71 min

In this episode, Romeo is joined by Leopold van Oosten, the CEO and Founder of Amsterdam Standard - a Software House providing team augmentation for product companies.

Leo describes Amsterdam Standard's journey from referral-based business to scaling marketing and sales motions in the red ocean of the IT market.

He agrees with Romeo, that to stand out as a Software House, you must have a clear ideal customer profile, a unique point of view, and an expertise-based value proposition for the chosen industries you're targeting.

As an example, Leo tells how his LinkedIn strategy became one of the main sources of leads for the company.

Connect with Leo:
LinkedIn | Webpage

Connect with Romeo:
LinkedIn | Webpage

***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.

In this episode, Romeo is joined by Leopold van Oosten, the CEO and Founder of Amsterdam Standard - a Software House providing team augmentation for product companies.

Leo describes Amsterdam Standard's journey from referral-based business to scaling marketing and sales motions in the red ocean of the IT market.

As an example, Leo tells how his LinkedIn strategy became one of the main sources of leads for the company.

Connect with Leo:
LinkedIn | Webpage

Connect with Romeo:
LinkedIn | Webpage

***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.

Previous Episode

Creating "Moments of Impact" for SaaS Growth with the CRO of Catalyst Software, Mark Kosoglow

In this episode, Romeo is joined by Mark Kosoglow, the CRO of Catalyst Software - a Customer Success Platform that helps CS managers
proactively take the right actions to prevent churn.

During the conversation with Romeo, Mark challenges the traditional focus on top-of-funnel acquisition and advocates for prioritizing post-sales efforts. He explains the crucial role of creating a recurring impact for customers after the initial sale for SaaS growth.

He introduces the concept of "moments of impact" as critical experiences within the customer journey that contribute to the overall value creation. In a nutshell, they're a series of impactful moments for customers.

Additionally, Romeo's guest explains the operational rhythm and philosophy necessary for effective post-sales management. He details how Catalyst.io deploys specific solutions aligned with customers' business initiatives, constantly delivering value through a structured approach.
For dessert, Mark challenges the reliance on lagging metrics like churn and advocates for measuring success through metrics tied to specific business initiatives.

Tune into the full episode to learn more ways to create recurring impact for customers and increase business growth.

Connect with Mark:
LinkedIn

Connect with Romeo:
LinkedIn | Webpage

***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.

Next Episode

Using AI in Go-To-Market Operations with Nicholas Lansberry, GTM Operations Manager of Expedient

In this episode, Romeo is joined by Nicholas Lansberry - GTM Operations Manager at Expedient. They are a data center and cloud services provider for digital transformation.

Nick together with Romeo discusses the role of AI as a teammate. Nick explains a few use cases, eg. using AI to assist salespeople in crafting tailored messages for target accounts, using CRM data and industry insights.

They also envision the future of AI in roles like revenue architects, focusing on customizing and refining AI blueprints to align with specific business needs.

The discussion also covers Ai importance in reporting, especially in tools like HubSpot.

Watch the full episode to learn more about using AI in your go-to-market operations.

Connect with Nick:
LinkedIn | Webpage

Connect with Romeo:
LinkedIn | Webpage

***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.