Role of Niching Down for Software House Success with Leopold van Oosten, CEO & Founder of Amsterdam Standard

11/23/23 • 71 min

In this episode, Romeo is joined by Leopold van Oosten, the CEO and Founder of Amsterdam Standard - a Software House providing team augmentation for product companies.

Leo describes Amsterdam Standard's journey from referral-based business to scaling marketing and sales motions in the red ocean of the IT market.

He agrees with Romeo, that to stand out as a Software House, you must have a clear ideal customer profile, a unique point of view, and an expertise-based value proposition for the chosen industries you're targeting.

As an example, Leo tells how his LinkedIn strategy became one of the main sources of leads for the company.

Connect with Leo:
LinkedIn | Webpage

Connect with Romeo:
LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.

11/23/23 • 71 min

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