
From Frontline to C-Suite: Effective Communication Strategies with Ron Thurston
12/06/24 • 20 min
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S1:E9 Bridging the Gap: Communication from Floor to Corporate with. Ron Thurston
In this episode, hosts Ricardo Belmar and Casey Golden speak with Ron Thurston, co-founder of Ossy and author of 'Retail Pride'. Thurston shares his wisdom on essential skills for retail executives and discusses empathetic communication between corporate and store teams. He emphasizes the three pillars of success: empathy, curiosity, and focus. By understanding and addressing the concerns of frontline workers, retail leaders can build trust and foster a collaborative environment. Thurston also highlights the impact of the hiring process on employee satisfaction and the importance of recognizing the distinct roles within a retail organization. Join the conversation as Thurston shares strategies to enhance the retail experience from recruitment to customer interaction.
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
Meet your hosts:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Swag, Tag and Brag from the album Beat Hype, written by Heston Mimms, published by Imuno.
S1:E9 Bridging the Gap: Communication from Floor to Corporate with. Ron Thurston
In this episode, hosts Ricardo Belmar and Casey Golden speak with Ron Thurston, co-founder of Ossy and author of 'Retail Pride'. Thurston shares his wisdom on essential skills for retail executives and discusses empathetic communication between corporate and store teams. He emphasizes the three pillars of success: empathy, curiosity, and focus. By understanding and addressing the concerns of frontline workers, retail leaders can build trust and foster a collaborative environment. Thurston also highlights the impact of the hiring process on employee satisfaction and the importance of recognizing the distinct roles within a retail organization. Join the conversation as Thurston shares strategies to enhance the retail experience from recruitment to customer interaction.
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
Meet your hosts:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Swag, Tag and Brag from the album Beat Hype, written by Heston Mimms, published by Imuno.
Previous Episode

The Negativity Detox - Retail Leadership with April Sabral
S1:E8 Cutting Out Negativity - Insights from April Sabral
In this episode, hosts Ricardo Belmar and Casey Golden welcome April Sabral, founder of retailu.ca and author of 'The Positive Effect' and 'Incurable Positivity.' April shares her insights on the importance of maintaining a positive outlook in retail leadership. She discusses how to deal with negative news and conversations, emphasizing the importance of not getting enrolled in negativity and instead fostering productive and positive discussions. April provides practical advice for retail leaders on how to inspire their teams and achieve success even in challenging environments.
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe on YouTube: https://bit.ly/RRShowYouTube
Meet your hosts::
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, & Top 100 Digital Transformation Thought Leader, plus a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2024 & 2023, & Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand & the consumer. After a career on the fashion & supply chain technology side of the business, now slaying franken-stacks & building retail tech!
Music provided by imunobeats.com, featuring Swag, Tag and Brag from the album Beat Hype, written by Heston Mimms, published by Imuno.
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