The Purpose Effect

Agi is the author of ‘Generation Panic’, an extremely helpful and relatable guide to managing anxiety for those within 'Generation Panic' (or GP'ers as she calls them) - who Agi describes as "strong, brilliant, ambitious people, but they often have a big dollop of insecurity that makes them wobble at certain moments of their lives."

Agi left a career in financial services recruitment after she started having panic attacks. At first she thought she just had too much on her plate – work was fast paced and she was planning her wedding. But upon returning to work after her honeymoon, those feelings hadn’t changed. So she set off to figure out what would truly make her happy and found her purpose in coaching and by writing ‘Generation Panic’. Agi is now a certified professional coach (CPCC & PCC qualified and a Certified NLP Practitioner) and the founder of Westbourne Associates.
WE HAVE A GIVEAWAY! To be in to win your own copy of 'Generation Panic' click here:
https://www.instagram.com/p/CWj0v16hy5P/
Find out more about Agi's work here:
https://westbourneassociates.com/

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In a world crowded with "messaging" how do we tell engaging stories? How do we convince our audience to come with us on a journey?
In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling. This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.
The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.
4. Be the guide and give a gift.

Previous episodes I discuss:

• Episode 6: Sexy Ageing with Tracy Minnoch Nuku
• Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
• Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
• Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3

Additional Reading:

• Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
• Patagonia's Ownership Statement: https://www.patagonia.com/ownership/

Send me a message!

• [email protected]
• https://www.instagram.com/the.purpose.effect/

Connect with me!

• Follow The Purpose Effect on Instagram
• Connect with me on LinkedIn
• Email me at [email protected]

And don't forget to rate, review and share!

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.

Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.

In this episode we talk about:

• The importance of community in business building;
• Getting comfortable with failure and how to build up tolerance to failure;
• How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;
• The business case for partnerships;
• Successful partnership case studies.

Interested in joining Impact Collab? Book a call with Abbey

Learn more about the women and businesses Abbey talks about in this episode:

• Anna Sheppard, founder of Bambuddha
• Teresa Romanovsky, founder of Careers for Purpose
• Tiff Ng, founder of The Social Story
• Demi Kotsoris, founder of The Millennial Crisis
• Patricia Kaziro, founder of Impact Business School

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change.

In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability communications agency. Helen is also the founder of Leaders Live, an events business that helps deliver global events on sustainability and decarbonisation.

In this episode, we talk about:

• What great speakers have in common (6:05)
• The challenges of coming back into the corporate workplace after having children (11:54)
• Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)
• The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)
• How senior leadership teams should be communicating on sustainability (36:14)
• What good communications look like (41:24)

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

Deborah Henry is a T.V host, model and founder of Fugee Org – a not for profit organization that provides education and vocational opportunities for refugee children and youth in Malaysia.
In 2009, Deborah co-founded the Fugee School to provide maths and English tuition to 4 refugee children. Fugee Org now encompasses not only the school, but also Fugeelah – a social enterprise jewellery brand that funds the school; the Youth Academy, that provides training and other vocational opportunities and the recently launched Hi Ed Scholarship to enable refugee youth access to tertiary education.

We talk about the misconception that refugees are a ‘drain’ on social systems – in fact, the research shows the opposite. With access to education, healthcare and the job market refugees become active and willing contributors to society. We also talk about how she keeps herself grounded, particularly when the pandemic created even more need.

You can find out more about Fugee Org here: https://fugee.org/

If you would like to support Fugee Org, check out some of the beautiful jewellery for sale at Fugeelah – a women-led conscious jewellery brand that educates, employs and empowers refugee children and youth: https://fugeelah.com/

Connect with me!

• Follow The Purpose Effect on Instagram
• Connect with me on LinkedIn
• Email me at [email protected]

And don't forget to rate, review and share!