
Tanya Rolfe on Bridging the Money Gap for Female Founders and Investors
10/17/22 • 44 min
For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women. This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia. Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a for-women by-women financial education platform.
In this episode we talk about:
- The opportunity that gender lens investing presents.
- Why we need more diverse fund managers, because despite data showing female founded businesses perform really well, VCs are risk averse and analyse businesses based on what has 'worked' in the past or products that they would use themselves.
- Data shows women gravitate more to impact investments and ESG investments. This means that everybody benefits when women control more money.
- Women control a third of the world's wealth. It's not enough (considering we represent 51% of the global population) but it's still $93 trillion.
- How to talk to children about money. Did you know most of our money mindset is developed by the age of 7? (*welp*)
Learn more about Sophia and Harriet.
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women. This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia. Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a for-women by-women financial education platform.
In this episode we talk about:
- The opportunity that gender lens investing presents.
- Why we need more diverse fund managers, because despite data showing female founded businesses perform really well, VCs are risk averse and analyse businesses based on what has 'worked' in the past or products that they would use themselves.
- Data shows women gravitate more to impact investments and ESG investments. This means that everybody benefits when women control more money.
- Women control a third of the world's wealth. It's not enough (considering we represent 51% of the global population) but it's still $93 trillion.
- How to talk to children about money. Did you know most of our money mindset is developed by the age of 7? (*welp*)
Learn more about Sophia and Harriet.
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
Previous Episode

Bite Sized #4 - How To Tell Stories So People Will Listen
In a world crowded with "messaging" how do we tell engaging stories? How do we convince our audience to come with us on a journey?
In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling. This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.
The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.
4. Be the guide and give a gift.
Previous episodes I discuss:
- Episode 6: Sexy Ageing with Tracy Minnoch Nuku
- Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
- Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
- Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3
Additional Reading:
- Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
- Patagonia's Ownership Statement: https://www.patagonia.com/ownership/
Send me a message!
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
Next Episode

Women in Web3: Stephanie Srikandi on the Future of Sustainable Fashion
Stephanie Srikandi is a serial sustainable fashion entrepreneur and founder of ethical essentials label This is a Love Song. With the mission of supporting local garment makers in Bali, where the label was born, Stephanie launched TIALS studio, an ethical and sustainable clothing manufacturing studio where she produces not only her own label, but those of other fashion brands. But Stephanie is on a mission to make sustainability the standard in fashion. So her latest project TIALS.World aims to create more inclusivity, fairness and opportunity in the world of fashion through the power of web3. Stephanie also wants to encourage co-creation of clothing to reduce waste in the fashion industry.
In this episode we talk about:
- How Stephanie set up her first fashion brand This Is a Love Song and sold her clothing to retailers like Nasty Gal, Revolve Clothing and ASOS;
- The challenges to sustainability of the wholesale model;
- What it means to be a sustainable fashion brand;
- Using web3 technologies to scale sustainable fashion;
- How web3 can lower the barrier to entry for entrepreneurs and reduce waste by encouraging co-creation and also through fundraising for collections people already want to buy with NFTs.
Join Stephanie's communities:
- This Is a Love Song (follow on Instagram)
- TIALS Studio (follow on Instagram)
- Start Your Fashion Business (follow on Instagram)
- TIALS.world (follow on Instagram)
Follow Stephanie here:
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
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