Bite Sized #4 - How To Tell Stories So People Will Listen
10/03/22 • 16 min
In a world crowded with "messaging" how do we tell engaging stories? How do we convince our audience to come with us on a journey?
In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling. This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.
The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.
4. Be the guide and give a gift.
Previous episodes I discuss:
- Episode 6: Sexy Ageing with Tracy Minnoch Nuku
- Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
- Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
- Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3
Additional Reading:
- Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
- Patagonia's Ownership Statement: https://www.patagonia.com/ownership/
Send me a message!
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
In a world crowded with "messaging" how do we tell engaging stories? How do we convince our audience to come with us on a journey?
In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling. This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.
The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.
4. Be the guide and give a gift.
Previous episodes I discuss:
- Episode 6: Sexy Ageing with Tracy Minnoch Nuku
- Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
- Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
- Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3
Additional Reading:
- Nancy Duarte and Persuasive Presentations: https://www.duarte.com/
- Patagonia's Ownership Statement: https://www.patagonia.com/ownership/
Send me a message!
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
Previous Episode
Martine de Leeuw on Why We Need Business to be a Force for Good.
Martine de Leeuw is a co-owner of Filipino social enterprise Not a Daydream and the Founder of Impact PR agency Junglebird Agency. In this conversation, we talk about what Martine has learned in her years of working with NGOs and social start ups and how to make building a profitable, purposeful business actually achievable.
Topics covered in this episode:
1. What is 'Social Entrepreneurship'?
2. How do businesses engage 'conscious consumers'?
3. The challenge of measuring 'impact'
4. The importance of transparency in communicating the goals (and mistakes) of your business.
Learn more about Notadaydream here:https://notadaydream.com/
Find out more about Junglebird Agency and how to book a kickstart call here:
Agency Services:https://junglebirdagency.com/
Kickstart call:https://junglebirdagency.com/kick-start/
Got feedback? I'd love to here it. Drop me a note here:
Instagram: https://www.instagram.com/the.purpose.effect/
Email:http://[email protected]
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
Next Episode
Tanya Rolfe on Bridging the Money Gap for Female Founders and Investors
For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women. This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia. Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a for-women by-women financial education platform.
In this episode we talk about:
- The opportunity that gender lens investing presents.
- Why we need more diverse fund managers, because despite data showing female founded businesses perform really well, VCs are risk averse and analyse businesses based on what has 'worked' in the past or products that they would use themselves.
- Data shows women gravitate more to impact investments and ESG investments. This means that everybody benefits when women control more money.
- Women control a third of the world's wealth. It's not enough (considering we represent 51% of the global population) but it's still $93 trillion.
- How to talk to children about money. Did you know most of our money mindset is developed by the age of 7? (*welp*)
Learn more about Sophia and Harriet.
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at [email protected]
And don't forget to rate, review and share!
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