Helen Neal on Nailing Sustainability Communications

07/24/23 • 45 min

How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change.

In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability communications agency. Helen is also the founder of Leaders Live, an events business that helps deliver global events on sustainability and decarbonisation.

In this episode, we talk about:

What great speakers have in common (6:05)
The challenges of coming back into the corporate workplace after having children (11:54)
Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)
The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)
How senior leadership teams should be communicating on sustainability (36:14)
What good communications look like (41:24)

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

In this episode, we talk about:

What great speakers have in common (6:05)
The challenges of coming back into the corporate workplace after having children (11:54)
Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)
The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)
How senior leadership teams should be communicating on sustainability (36:14)
What good communications look like (41:24)

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

Previous Episode

Abbey Pantano on Increasing Impact Through Partnerships

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.

Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.

In this episode we talk about:

The importance of community in business building;
Getting comfortable with failure and how to build up tolerance to failure;
How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;
The business case for partnerships;
Successful partnership case studies.

Interested in joining Impact Collab? Book a call with Abbey

Learn more about the women and businesses Abbey talks about in this episode:

Anna Sheppard, founder of Bambuddha
Teresa Romanovsky, founder of Careers for Purpose
Tiff Ng, founder of The Social Story
Demi Kotsoris, founder of The Millennial Crisis
Patricia Kaziro, founder of Impact Business School

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!

Next Episode

Maaike Doyer on How Epic Angels is Democratising Startup Investing

If diversity is key to innovation, then a diverse investor pool is key to a healthy startup eco-system. Maaike Doyer left a career in management consulting for entrepreneurship - first by co-founding Business Models Inc, the producer of the Business Model Generator book and most recently through co-founding Epic Angels, an all women angel investment collective investing in Asia-Pacific startups.

In this episode we talk about:

Maaike's journey from consulting to entrepreneurship;
Why she wanted to make investing in startups more accessible to women;
Why the funding gap exists - is this bias against female founders, or is this about misunderstanding and uncertainty?
Why she looks for founders who refuse to die and who favour agility over ego;
The advice she always gives founders

Interested to join Epic Angels? Find out more here.

If you are a startup founder and you want to pitch your startup to Epic Angels, make sure you mention this podcast in your submission!

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at [email protected] we'd love hearing from you!