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The Pubcast with Jon Loomer - How are Meta's Changes to Aggregated Event Measurement Possible?

How are Meta's Changes to Aggregated Event Measurement Possible?

05/25/23 • 1 min

The Pubcast with Jon Loomer

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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