The Product Biz Podcast by Monica Little Coaching

This exclusive free training - 5 steps to consistent sales in your product biz in 2024 - is only available for the next 4 days only!
Let me start by asking you this: how did your holiday season go?
If you had a great holiday season, the first couple of weeks of the new year can unknowingly start to bring up some feelings of imposter syndrome... with thoughts like "I just had a great holiday season, how am I going to replicate it? What if things slow down? What if I'm not able recreate the sales I just had? What do I do now? What do I do next?! What if it was a fluke?"
Or, if you had a slower holiday season, then January might be the month of comparison & self doubt. Where you start to wonder how other small business owners had such a great holiday season while you were posting, promoting, sharing, talking about your sales, without a huge increase in sales to show for all of the effort.
The truth is, when our sales don't meet our expectations, we can start to feel like we aren't doing enough, that we're doing something wrong, or that we just don't have what it takes.
Well I'm here to tell you that of the biggest myths that we end up believing is that other small business owners have something that we don't.
That there's a magic pill to success that we are missing.
We look at them and think "if only I had that background knowledge, or that experience, or that degree, or that skill, or that amount of time, or this, or that, then I would be successful, too."
The truth is... it's not a matter of how experienced or knowledgeable you are or even a matter of how much time you have...
It's simply a matter of BELIEVING that you can make anything happen and taking inspired and aligned ACTION to make those beliefs a reality.
So let me tell you this: If you're tired of feeling lost, not sure what to work on next or where to focus your time...
If you're tired of feeling the slow-season self doubt...
Then I invite you to the listen to this recording of the free, one-time live training I hosted on January 15th: 5 Steps to Consistent Sales in 2024
During this webinar, you'll learn the EXACT strategy and actions that my Product Biz Academy members used to create their INCREDIBLE holiday seasons. There's no secret to it, there's no magic pill that you are missing... it's just a matter of knowing the RIGHT strategy that works.
Available to listen to through midnight THIS Thursday, January 18 only!
By the time you finish listening, you'll learn:

• The 5 steps to creating actual CONSISTENT sales with your business, that most AREN'T following
• How to go from working IN your business all day long, with little to no progress to show for it... to working ON your business so your business is growing in places where it matters, so you can make the BIGGEST impact and the MOST amount of sales with LESS of your time.
• How to step into the role of the successful small business owner so you know exactly HOW to take your business to the NEXT level

LINKS MENTIONED IN TODAY'S EPISODE
Watch the video replay for 5 Steps to Consistent Sales at www.monicalittlecoaching.com/replay
Enroll in Product Biz Academy before doors close on Thursday, January 18 by going to: www.monicalittlecoaching.com/enrollnow
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching

Self-confidence is often looked at as a trait that some people are simply born with.... But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year and the incredible business results that come from it.
Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community... but she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?
This episode will inspire you to see how confidence – both business confidence and personal confidence – is what finally grew Whitney’s sales and business.
Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all.... To having a business social media with JUST photos of her products.... To showing her face... to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business and actually connecting with her growing follower base. Can you imagine how transformative this journey must have been?
This confidence came from confidence in her business and the confidence in the solution that her products provide, all of which led to confidence in herself.... To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business... but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.
What you’ll learn in this episode:

• The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
• The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
• The business confidence that came from professional branding, updated labels, and professional photography
• How investing in PBA provided Whitney the roadmap & support she needed for business growth
• How Whitney’s confidence shift positively impacted both her business and personal life

So, are you ready to embark on your journey to bigger, bolder confidence and success in your business?

About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Whitney on Instagram: @CleansedPureAndSimple
Shop Cleansed products: www.cleansedpureandsimple.com

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales.

Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedoffer

Questions during this Q&A include:

WEBSITE:

• CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?
• TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?
• CONVERSION: I’ve been trying to figure out how to sell through my website and other online sites, but it’s not been working. I had visitors every month to my website, it’s not converting the way I’d like to see it. How do I increase conversion for those who do visit my site?

SOCIAL MEDIA:

• SHOWNG UP: I’m so scared of social media. I’ve been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?
• FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?
• ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?
• ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?
• SALES: I post on social media a somewhat regular basis, but that’s not really converting either. I wish I knew what to do to get sales from social media
• HIRING: Can I hire a Social Media person, since I cannot do it myself?

BRANDING

• TARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyers
• BRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.
• PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?

ETSY:

• TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales.

CONSISTENT SALES:

• How to get consistent sales. I get sales, but they're very sporadic.

EMAIL

• GETTING STARTED: How do I start an email list? I know I should send out emails. But who to?
• EMAIL CONTENT: Email marketing, UGH. What do I say??? I never know what to say if I don’t have a new product or special.
• AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?

OTHER PLATFORMS/ADS/OTHER

• PLATFORMS: What do you think is the best platform to sell handmade products?
• AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?
• ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectively

STORES

• NEW STORES: I guess I’m not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it’s just me, myself, & I.

Enroll in Product Biz Academy for $97 today at: www.monicalittlecoaching.com/97

Doors close at midnight TONIGHT! (May 15, 2025 PDT)

Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email capabilities, you are going to walk away with tips and insights to make your Shopify site even better.
Erin Alexander is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and she teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. She's a wife, mom to two kids and two pups, loves being near the water and is addicted to Popcorners.
By the time you finish listening, you'll learn:

• The best app to use to automate getting apps on your Shopify website
• Why compressed images, alt text, and file names of your images on your Shopify website are important for SEO - and an app that can do the updating for you to make them SEO compliant
• Getting starting with Shopify email and what automations to set up today

LINKS MENTIONED IN TODAY'S EPISODE
Learn more from Erin at www.productpowerhouse.co
Follow Erin on Instagram @product.powerhouse
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!