Ep 102: The MAT Release: How is it different from the press release and why does it work? An interview w/ Sonya Nelson, Senior Business Development Manager Brandpoint
06/08/22 • 31 min
There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.
Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.
Brandpoint: https://www.brandpoint.com
Remember to like, share and subscribe to be notified of the next episode. Visit our website to see how we can help your next PR Campaign.
www.thesilvertelegram.com
There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.
Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.
Brandpoint: https://www.brandpoint.com
Remember to like, share and subscribe to be notified of the next episode. Visit our website to see how we can help your next PR Campaign.
www.thesilvertelegram.com
Previous Episode
Ep 101: What is sponsored content + when to use it.
In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.
5 Best practices
- Tell your story and stay authentic
- Make it relevant
- Offer up good advice and digestible tips
- No hard selling
- Give people some homework
Remember to subscribe, like, and share. Visit our website to see how we can you with your PR projects.
www.thesilvertelegram.com
Next Episode
Ep 103: Developing CRM best practices. An interview w/ JP Van Dyke, President of JAC consulting
PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often.
Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospects.
JAC Consulting has worked with 1000's of businesses, startups, entrepreneurs, political consultants and political campaigns across the globe.
Visit JP's website for more information:
https://www.jacconsulting.com/
Remember to like, share, and subscribe to be notified of the next podcast release.
Visit our website to see how we can be of assistance with your next PR Campaign.
www.thesilvertelegram.com
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