The PR Playbook Podcast

Does the term “influencer marketing” make your wallet cringe? Well, that’s for good reason. Influencer marketing is not what it used to be and is it really the most useful allocation of your funds? In this episode we sit down with our partners at Kynship, Taylor Legacy to talk about brand seeding and influencer marketing that creates genuine and authentic brand relationships.

Get ready with your pen and paper as Taylor gives you some apps to try all of this out on your own.

https://www.kynship.co
Kynship is a top influencer marketing agency for DTC brands looking to grow their revenue. Our influencer marketing process has 3 stages - product seeding, organic posting, and paid media.
Tagger - https://www.taggermedia.com/
Facebook brand collaborations
- https://www.facebook.com/creators/tools/brand-collabs-manager
Mighty Scout - https://mightyscout.com/
Kynship App - https://www.kynship.co/

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The question of what a press release is and when you can use one is always an interesting one. In this podcast, I get to chat with the CEO of eReleases, Mickie Kennedy about best practices in press releases, the effectiveness of the press release and best practices in knowing how, what and when to publish news.
Listen in to get an understanding of how press releases work and how to make the most of them.

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at [email protected]. Join us on Instagram live on Thursdays as we answer burning PR questions, give tips and talk about industry trends.
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This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly paying for when you get into a PR agreement is the time and expertise. The more expertise they have, the more useful and strategic PR pro’s can be with their time.

Any solid starting budget for a quality PR program that will get you regular media attention and results will start around the $4-5K /month. If you’re working with a freelancer you may be able to get into a slightly less budget of somewhere around $3500 but going under that is going to net you less results over a longer period of time.

Where is the time going? Most of our time is spent strategically researching and crafting story angles that we think will land. In addition, at our agency we really focus on the journey of hte audience so, what is the intention of what we want them to do and how do we want them to feel? Are we setting up building blocks for purchase decisions, are we improving reputation or are we supporting investor interest and credibility.

A good PR pro is considering all of this when pitching, selecting media and coming up with ideas to get you in the media. Essentially, you’re paying for the best plan towards your target audience.

What you are looking for as a customer at the end of the day is results. How much is a quality article worth for you? How much traffic will it drive? If you haven’t done PR before, you may not know the answer, but remember that PR agencies typically host a ton of services outside of just media relations. Content creation, marketing strategy, social media support. So depending on what you want and how much time each of those activities take you have to be realistic about what those items are worth to you and budget that way. Some agencies may be able to start you with a project so you can see how you work together before getting locked into a longer agreement. Many of our clients do this when they want to vet us out or if they want to do seasonal projects. If you ever have questions about pricing, I’m happy to dive in and have a discussion if you email us at [email protected]

Cheers and good luck!

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Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and further drive widespread recognition for the brand. There are four keys to driving home your brand’s recognition and positive reputation.

1. Consistent messaging
2. Delivering a differentiated message
3. Authenticity
4. Exposure

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In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.

5 Best practices

• Tell your story and stay authentic
• Make it relevant
• Offer up good advice and digestible tips
• No hard selling
• Give people some homework

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