Ep 101: What is sponsored content + when to use it.
05/30/22 • 8 min
In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.
5 Best practices
- Tell your story and stay authentic
- Make it relevant
- Offer up good advice and digestible tips
- No hard selling
- Give people some homework
Remember to subscribe, like, and share. Visit our website to see how we can you with your PR projects.
www.thesilvertelegram.com
In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.
5 Best practices
- Tell your story and stay authentic
- Make it relevant
- Offer up good advice and digestible tips
- No hard selling
- Give people some homework
Remember to subscribe, like, and share. Visit our website to see how we can you with your PR projects.
www.thesilvertelegram.com
Previous Episode
Ep 100 - Preparing your startup for IPO and best practices for a PR Interview. An interview w/ Alexandra Levis, Founder & CEO at Arro Financial Communications
In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications. Her company provides full-service marketing & PR in the asset management space. In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview. Arro helps its clients build and maintain a solid reputation that investors can trust. Alexandrea shares 3 key secrets for startups:
1) how to maximize your PR/marketing budget, 2) how financial firms can harness PR to raise money, 3) how to create effective content to attract investors
Alexandra is Founder and CEO of Arro Financial Communications, a full-service marketing and PR firm specializing in the asset management space. She is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing.
Follow Alexandra:
https://twitter.com/arrofincomm/
https://www.linkedin.com/in/alexandralevis/
Our Team: Arro Financial Communications (arrocomm.com)
Please like, share, and subscribe to be notified of our next episode. If you have any questions or want to learn more out our services, please visit our website.
www.thesilvertelegram.com
Next Episode
Ep 102: The MAT Release: How is it different from the press release and why does it work? An interview w/ Sonya Nelson, Senior Business Development Manager Brandpoint
There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.
Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.
Brandpoint: https://www.brandpoint.com
Remember to like, share and subscribe to be notified of the next episode. Visit our website to see how we can help your next PR Campaign.
www.thesilvertelegram.com
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