Ep 101: What is sponsored content + when to use it.

In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with. Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.

5 Best practices

• Tell your story and stay authentic
• Make it relevant
• Offer up good advice and digestible tips
• No hard selling
• Give people some homework

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