246: Breaking the Paywall: A Free Membership Offering in the Cancel Culture Era

06/20/23 • 18 min

1 Listener

What if you could connect with your audience and experts like never before? Discover the incredible new platform called Five that's backed by big names like Mark Zuckerberg, Jeff Bezos, and Bill Gates. I'm your host, Molly McPherson, and I'm thrilled to share how this game-changing app allows me to engage with my audience and answer your burning questions about public relations, crisis management, popular culture, news, and more. Join me in the Five community and let's dive into some valuable discussions!
But wait! There's more!
We're also tackling the complex world of cancel culture and crisis management, using Jessica Mulroney's recent return to Good Morning America as a prime example. Who gets to decide when someone is truly "canceled?" Explore different types of crises, from predictable events to those that spiral out of control in the blink of an eye. Learn how intense scrutiny from the press, online communities, or even strangers can lead to a loss of control over a narrative, ultimately sparking a crisis. Listen in as we navigate these challenging topics and share invaluable insights to help you become indestructible in your PR endeavors.
[00:01:36] Community engagement through Patreon on industry changes.

[00:04:35] Free membership removes content paywall pressure.

[00:08:40] Favorite content shared on Patreon platform.

[00:10:36] Brands and celebrities face constant crises.

[00:15:06] Unexpected events impact businesses and individuals.

[00:16:50] Scrutiny escalates quickly, reporter digs deeper.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

[00:04:35] Free membership removes content paywall pressure.

[00:08:40] Favorite content shared on Patreon platform.

[00:10:36] Brands and celebrities face constant crises.

[00:15:06] Unexpected events impact businesses and individuals.

[00:16:50] Scrutiny escalates quickly, reporter digs deeper.

Follow & Connect with Molly:

Previous Episode

245: Crisis Control: Unraveling Breaking News Stories for Tips on Mastering Public Relations Blowback

1 Recommendations

Last week was a big week for breaking news. From the departure of CEO Chris Licht to wildfires, last week was an example of the dynamic nature of breaking news. With technology and social media, headline news can now spread at unprecedented rates on a global scale. There is a spillover effect resulting from breaking news that companies and brands can utilize to identify threats regarding reputation during a public relation crisis.
Using the events that unfolded last week, gain insight into how breaking news creates views on social media and how this can potentially place a company’s reputation at risk. Learn about the three crucial threats to all companies and organizations and how to successfully navigate a PR crisis.
Throughout the episode, real-world examples of companies that have successfully managed public relations blowback are discussed, sharing valuable insights into their crisis management techniques and highlighting key learnings that can be applied to businesses of all sizes. Also covered is the interconnectedness between social media and breaking news, how to leverage social media to enhance a brand's reputation, the role of algorithms, and much more. Tune in and discover how to prepare for the next PR and social media crisis.

Key Points From This Episode:

The array of challenges to managing a company’s reputation.
How news impacts what is trending on social media.
Benefits and risks to a company that is leveraging social media.
What we can learn from CNN's recent public relations fiasco.
Differences between the reach of national and local news.
Ways in which social media influences news headlines.
Navigating the amplification of echo chambers.
Making sure your message is strong and can mitigate misinformation.
Preparing for the blowback from a business decision.
Discover how social media algorithms can impact a brand.
Today’s Indestructible PR® tip: prepare for your next PR and social media crisis.

Follow & Connect with Molly:

Next Episode

247: Under Pressure: OceanGate's Titanic Struggles with Media and Public Perception

The captivating story of the missing Titanic submersible and the PR crisis that ensued for OceanGate. We unravel the media coverage, public perception, and the different strategies employed by Ocean Gate, the US Coast Guard, and other agencies, as well as the roles of social media and notable figures like James Cameron in shaping the narrative. Learn how transparency, timely communication, and empathy were key components in managing this disaster.
We dive deep into the various media strategies used in crisis communication, analyzing how OceanGate and other organizations leveraged social media experts and the challenges they faced in releasing crucial information. We also discuss the involvement of brands like Boeing, University of Washington, Logitech, Blink 182, and The Simpsons in the story, and examine the impact of the press in the coverage. Plus, don't miss the incredible connection between the CEO's wife and the Titanic, her ancestors having been first-class passengers on the ill-fated ship!
Finally, we emphasize the importance of having an online platform dedicated to user-generated content, allowing communities to interact, ask questions, and engage with your audience. Listen in as we explore how such platforms serve viewers and listeners better, providing a unique opportunity for better engagement and insight. Join us for this insightful and gripping episode that not only explores the Titanic submersible disaster but also offers valuable lessons in public relations strategies and crisis management.
Topics covered in Episode 247 of Indestructible PR with Molly McPherson:

Referring to James Cameron's interview and Cameron's anger towards CEO Stockton Rush

Focus on money and wealth in ocean exploration

Tragic ending to submersible 'Titan' used to see Titanic shipwreck

Vessel had catastrophic implosion, killing all on board

Tragic consequences of recent billionaire space launch

Need for a crisis communication plan

Speaker's community platform called Five

Missing Titanic tourist immersible and PR crisis faced by OceanGate

Public relations crucial for crisis management

Coverage of the event and criticism of the media

Example of good and bad media strategies during a crisis

Follow & Connect with Molly:

The PR Breakdown with Molly McPherson - 246: Breaking the Paywall: A Free Membership Offering in the Cancel Culture Era

Transcript

Speaker 100:00:06.027

Hey there everyone . Welcome to the Indestructible PR podcast . I'm your host , molly McPherson .

Speaker 100:00:11.640

This episode is going to be

Speaker 100:00:14.009

kind of a short episode . I want to let you know that there is a new offering in the works for my listeners and followers online as well . I'm going to tie it into