Rob Moore Podcast Masterclass - Disruptors Podcast Special
11/23/21 • 53 min
1 Listener
This week Kane talks to podcasting legend, Rob Moore, creator of one of the UK’s most successful business podcasts, The Disruptive Entrepreneur, as well as the highly influential Money podcast.
Rob delivers a true masterclass about the power of podcasting, how it can serve your brand and your business, how to monetise your podcast, why consistency matters, and how to leverage your content in order to maximise your reach.
KEY TAKEAWAYS
- Many use different social media channels in order to build their brand and grow their reach, but many forget that podcasting is a viable, powerful channel in itself.
- Monetisation happens in many different ways. Ads and sponsorships are the most visible route to monetisation, but revenue is also accrued through brand-building, and engaging and connecting with an audience that wish to know you better.
- Consistency is the key to engagement. The best of the best know that in today’s world of constant content a structured release schedule can keep you visible and relevant.
- With collaboration, the more you do, the more your reach increases by infiltrating the audiences of others. As your audience grows, you can tap into the larger audiences of more successful hosts, and continue to grow exponentially.
BEST MOMENTS
‘No one seems to be using podcasting nearly enough’
‘Creating content is a way to express the repressed’
‘Having that commitment to go out every week is like having a personal trainer’
‘When you interview guests, you get connected with really amazing people’
VALUABLE RESOURCES
ABOUT THE GUEST
Rob Moore
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
This week Kane talks to podcasting legend, Rob Moore, creator of one of the UK’s most successful business podcasts, The Disruptive Entrepreneur, as well as the highly influential Money podcast.
Rob delivers a true masterclass about the power of podcasting, how it can serve your brand and your business, how to monetise your podcast, why consistency matters, and how to leverage your content in order to maximise your reach.
KEY TAKEAWAYS
- Many use different social media channels in order to build their brand and grow their reach, but many forget that podcasting is a viable, powerful channel in itself.
- Monetisation happens in many different ways. Ads and sponsorships are the most visible route to monetisation, but revenue is also accrued through brand-building, and engaging and connecting with an audience that wish to know you better.
- Consistency is the key to engagement. The best of the best know that in today’s world of constant content a structured release schedule can keep you visible and relevant.
- With collaboration, the more you do, the more your reach increases by infiltrating the audiences of others. As your audience grows, you can tap into the larger audiences of more successful hosts, and continue to grow exponentially.
BEST MOMENTS
‘No one seems to be using podcasting nearly enough’
‘Creating content is a way to express the repressed’
‘Having that commitment to go out every week is like having a personal trainer’
‘When you interview guests, you get connected with really amazing people’
VALUABLE RESOURCES
ABOUT THE GUEST
Rob Moore
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Previous Episode
What To Expect - Podcasting in 2022, Predictions and News!
This week Thom and Aaron talk alongside successful podcast host, Colin Nottage, creator of the Interesting Health And Safety Podcast, about Thoms 2022 Predictions for podcasting!
The team discuss their predictions about innovations in the world of podcasting in 2022, and the trends you should be looking to expect, and how to plan for them.
KEY TAKEAWAYS
- Building an engaged following isn’t about huge numbers. It’s far better to niche down to a more nuanced and interested audience. The more connected you are to your audience, the more valuable your message becomes.
- The modern world, and the new methods of delivering content, mean that competition in the podcasting space is redundant. There is plenty of room for shows to exist in harmony, and no need to choose one above another.
- A decentralised social media experience, in which multiple channels can be used, means that you are never at the mercy of one channel and its codes. Putting too many eggs in one basket can lead to a loss of income should access be revoked.
- Always ensure that the nature of your content is evergreen. You need to produce content that will live beyond the current time, so that it can be used and discovered at any time.
- Ads can be a powerful way of monetising your show, but always work more effectively if your audience is engaged, and wants to hear about what you are recommending.
- The best way to attract guests is to know them well, appeal to them by proving how valuable they are, and explaining not just how they could impact your content, but how yours could benefit them.
BEST MOMENTS
‘We’ve had so much success on so many different levels’
'Podcasting has created life-changing opportunities’
‘Anyone who creates good content has got a legitimate chance of making a successful living – even a fortune!’
‘People are more likely to share or comment when they are emotional’
‘When it comes to ads, even with relatively meagre downloads you can make some serious money’
VALUABLE RESOURCES
ABOUT THE GUESTS
Colin Nottage
‘Making health and safety as important as everything else we do.’
This is the belief that Colin is passionate about and through his consultancy Influential Management Group (IMG) is able to spread into industry. Colin works at a strategic level with company owners and board members. He helps business leaders establish and achieve their health and safety ambitions.
He has developed a number of leading competency improvement programmes that are delivered across industry and his strengths are his ability to take a practical approach to problem-solving and being able to liaise at all levels within an organisation.
Colin also runs a company that vets contractors online and a network that develops and support H&S consultancies to become better businesses.
Colin chairs the Construction Dust Partnership, an industry collaboration directly involving many organisations, including the Health and Safety Executive.
He is a Post Graduate Tutor at Strathclyde University and a highly sought-after health and safety speaker and trainer. He has a Post Graduate Certificate in Safety and Risk management, an engineering degree and is a Chartered Member of the Institution of Occupational Safety and Health (IOSH).
The Interesting Health & Safety Podcast - https://podcasts.apple.com/vn/podcast/the-interesting-health-safety-podcast/id1467771449
Project Mollitiam - https://www.projectmollitiam.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Next Episode
How To get in Podcast Charts (Analytics & Consumption explained)
As a podcaster, if you fully understand your listeners, you can produce better and more valuable content for them. Charts, Analytics and Consumption Data are all key ways you can develop a deeper understanding of your listeners and enable you to make data-driven, educated decisions regarding your podcast.
Join Thom and Kane in this episode to find out more about the technical background to podcasting and how gaining a true understanding of this can be invaluable in creating a podcast that is worthwhile, charts highly and stands the test of time.
KEY TAKEAWAYS
- When you are setting up your podcast you must pick both a category and subcategory. The Apple Podcast App has a very dominant position in podcasting so most other podcast apps have taken cues from the way they have set up categories. It’s important spend time analysing the right category as this will affect where and how you chart.
- In any sub category, you are probably not competing with more than a few hundred people and even those people are probably not taking podcasting seriously. You can have the ability to really dominate your subcategory in terms of charting.
- Having a co-ordinated plan when you launch your podcast and when each episode is released, means you can ensure your downloads/subscribers happen in a shorter time frame as this will help you chart higher. You want to push all your downloads to the smallest window possible to give yourself the best chance to chart.
- Figure out who your ideal listener is and find them. If you can offer something to them to channel them to review, download and subscribe when you launch your podcast this will aid you in charting, especially if you chose a less competitive category/subcategory. You can then use charting to prove your success and help you land better guests for future episodes.
- You aren’t a slave to an algorithm in podcasting, it is completely designed to get you into the charts.
- A subscriber/follow is someone who has gone to your show and effectively turned on notifications to be told when you upload new episodes and it also shows you in their personal feed.
- Consumption data allows you to make educated data driven decisions on formatting, content and gives an in-depth understanding on who and how listeners are consuming your podcast.
BEST MOMENTS
“In any given subcategory, you’re probably only competing with a few dozen to a few hundred people realistically to be able to chart”
“ You want to push all your downloads to the smallest window possible to give yourself the best chance to chart”
“Even a small indie podcast can chart really well because of how the charts are set up”
“You can’t assume one size fits all will work for you, for your content and for your audience”
“It will serve you better if you have shorter episodes”
“Understanding your analytics is vital so that you do create the content that is worthwhile”
VALUABLE RESOURCES
https://chartable.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
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