Lies and Misconception in the Podcast Industry
07/26/24 • 12 min
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting.
KEY TAKEAWAYS
- Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following.
- What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship.
- Interviews are good for building authority but solo content is where you build real rapport with your audience.
- It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast.
- You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience.
BEST MOMENTS
“ What does your audience spend money on?”
“You don’t need tens of thousands of listeners to get sponsorship”
“There’s a lot of people that haven’t been asked to be on podcasts”
“How do you expect to build an audience without creating the content first”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting.
KEY TAKEAWAYS
- Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following.
- What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship.
- Interviews are good for building authority but solo content is where you build real rapport with your audience.
- It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast.
- You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience.
BEST MOMENTS
“ What does your audience spend money on?”
“You don’t need tens of thousands of listeners to get sponsorship”
“There’s a lot of people that haven’t been asked to be on podcasts”
“How do you expect to build an audience without creating the content first”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Previous Episode
Creating a New Podcast Concept | Attractive Entrepreneurs Only show?..
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane create the ultimate podcast in this episode! They talk about how to design and build the perfect podcast show for you, from building on your unique knowledge to what would suit your specific audience they reveal the things you need to focus on to make a successful podcast in 2024.
KEY TAKEAWAYS
- There are three main ways you can niche down, by strategy, by demographic or both.
- The obvious content isn’t always the answer, try and make yourself stand out by being unique, even if it may at first seem like the boring solution.
- Think about SEO when titling, can you alter it to match your demographic and appeal to them?
- You can utilise AI as a jumping point to find titles and allow you to filter out bad ideas
- What is your audience already listening to, where are they consuming content? This is where you need to place your podcast and marketing.
- How can you build a community for your show and content, could you do in person networking events or would an online community work better for your demographic?
BEST MOMENTS
“Niche down, it’s actually easier”
“If you ask people our age where do you find podcasts a lot of them will tell you TikTok”
“I’d mostly do interview shows”
“I think with our age group, something community related would be pretty cool”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Next Episode
Social Media Strategies For Growing Your Podcast | Specific Platform Advice
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane walk you through several proven strategies for using social media to grow the reach of your show.
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
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