How Long should a Podcast Episode be? Podcasting FAQ's
12/15/23 • 19 min
Join Ash and Kane as they answer some Podcasting FAQs including what the perfect episode length is and how to monetise your podcast. They also discuss why being authentic and creating valuable content is always an essential, but sometimes forgotten, step.
KEY TAKEAWAYS
- How long should your podcast episode be? It depends! Most educational solo content should be around 15 minutes. Interviews can generally be longer.
- Once you have been podcasting for a period of time, your analytics will point to what length your episodes should be, it will also indicate if your content needs tweaking or editing.
- There are two key ways to monetise your podcast, either through sponsorship or indirect sales.
- Niche audiences with a high value can generally get more sponsorship.
- You can get sponsorship before you even start your show, but you need to go out there and work for it.
- Your iPhone is probably good enough to video you to start with and the only other things you need are a dynamic mic and wired headphones.
BEST MOMENTS
“If you’re a beginner podcaster than start at 45 minutes [for interviews]”
“The biggest key here is your analytics”
“Consumption data is the most important thing, on your podcast and YouTube”
“People forget how easy it is to just be authentic and provide valuable content”
“If you can use a studio, use a studio it will always sound better”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Join Ash and Kane as they answer some Podcasting FAQs including what the perfect episode length is and how to monetise your podcast. They also discuss why being authentic and creating valuable content is always an essential, but sometimes forgotten, step.
KEY TAKEAWAYS
- How long should your podcast episode be? It depends! Most educational solo content should be around 15 minutes. Interviews can generally be longer.
- Once you have been podcasting for a period of time, your analytics will point to what length your episodes should be, it will also indicate if your content needs tweaking or editing.
- There are two key ways to monetise your podcast, either through sponsorship or indirect sales.
- Niche audiences with a high value can generally get more sponsorship.
- You can get sponsorship before you even start your show, but you need to go out there and work for it.
- Your iPhone is probably good enough to video you to start with and the only other things you need are a dynamic mic and wired headphones.
BEST MOMENTS
“If you’re a beginner podcaster than start at 45 minutes [for interviews]”
“The biggest key here is your analytics”
“Consumption data is the most important thing, on your podcast and YouTube”
“People forget how easy it is to just be authentic and provide valuable content”
“If you can use a studio, use a studio it will always sound better”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Previous Episode
Resources and Websites you NEED to know | Podcast Goldmines
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show.
Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026
KEY TAKEAWAYS
- www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors.
- www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast.
- There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need.
- www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more.
- ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible.
- Descript is a transcribing software that you can then use on various AI platforms.
BEST MOMENTS
“What I use this for the most is finding sponsors and finding collaborators”
“It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry”
“It’s good to track your chart position and also to research other shows”
“It’s like tinder for podcasts”
“You’re training AI in who you are so make sure you give it as much information as possible”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Next Episode
Should you Upload during Christmas and other Holidays?
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss whether podcasters should upload episodes during the Christmas holiday season and the reasons why it might be best not to. They also talk about the value of planning for a relaunch in the new year.
KEY TAKEAWAYS
- Podcast downloads typically dip from Thanksgiving until the new year, as people are disrupted and traveling during this time.
- January is a great time to launch or relaunch a podcast, as more people have received new devices over Christmas and are looking for new content.
- If you choose to upload episodes over Christmas, make them your least valuable ones, as listenership tends to be lower during this period.
- Entertainment shows may fare better during the holiday season, as people have more free time and may be looking for entertainment options.
- Consider the timing of your podcast episodes based on your target audience and their interests. For example, if you have a snowboarding podcast, focus on releasing your best episodes during the winter season.
BEST MOMENTS
"Essentially, podcast downloads dip from Thanksgiving till the new year when the kids go back to school."
"If you are uploading over Christmas, make it your least valuable episode."
"Entertainment shows, I feel like you could upload over Christmas, more so than education. So if it's education based, like no one's trying to learn anything between Christmas and New Year's, they're just trying to eat and drink, right?"
"The only time I'd say where you see a massive difference is in August. Some people absolutely fly in August, right? Because if I am flying or I'm laying by a pool, I will listen to podcasts all day."
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
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