No 120: Professional Services Marketing

04/10/10 • 29 min

The Persuaders Marketing Radio Show & Podcast

In this podcast, an interview with Pat Mc Ardle, founder of Mc Ardle Associates, Marketing Consultants who specialise in helping professional services firms with their marketing activities. In our discussion we talk about how the recession is forcing more companies to look to marketing solutions to help survive and prosper. As Pat says in the interview, there is demand out there, but companies need to know how to tap into it.

Previous Episode

Persuaders Marketing Podcast 119 : National Digital Media and Marketing Conference

This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin’s RDS on Wednesday March 31st, 2010. In the podcast there are a series of interviews with exhibitors and speakers including:.

Ken Stanley, The Creative District

Donald Douglas, Return2Sender

Martin Murray, Agency Channel Manager, Google Ireland and UK

Philip Mc Cartney, 80:20 Interactive

Anthony Quigley, Digital Marketing Institute

Edel Horgan, Pigsback.com

Jonathan Forrest, Cybercom

Doug Baxter, io Interactive Advertising

And don’t forget that The Persuaders will be supporting and attending the forthcoming Digital Café taking place on April 15th, in St Stephens Green Centre Dublin. Hope to see you there.

Next Episode

Podcast No.121. : Financial services marketing Rabodirect.ie

In this podcast I am joined by Aoife Mahon and Gina McCrudden from Rabodirect.ie who discuss a wide spectrum of issues concerning financial services marketing.

Social Media and financial services marketing, listening to customers, marketing strategies.

In this podcast I also interview Ronan Kinahan from VibeTraining who gives some pointers to improving your sales presentation skills.