The Persuaders Marketing Radio Show & Podcast

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephen Kaufer, CEO of Tripadvisor.

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools.

Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.

In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.

Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.

Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.

https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1