The Persuaders Marketing Radio Show & Podcast

In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the topics I cover are: What does the role entail - who is funding it - what are Niamh's hopes for how the role might evolve?

Dublin has been incredibly successful in attracting so many of the world's top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups?

What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc.

Plus I pay a visit to the Irish Whiskey Museum to sample the capital's newest visitor attraction and learn more about the marketing strategy behind it.

An extented interview with founder of Von Bismark, Eoghan O'Sullivan. Founded in late 2011 Von Bismark released their first commercial product – the “VB Wardrobe” in 2013. The Wardrobe uses live motion capture and allows consumers to control the interface from a number of metres away using only their hands. Utilising augmented reality users can then try on virtual outfits, take pictures and share content within seconds. To date the Wardrobe has been used as a marketing and sales tool for retailers and advertisers with some of the world’s largest brands taking advantage of the Wardrobe since launch. They recently exhibited the hardware at the inaugural European Augmented Reality Marketing Conference.

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic