Craft Beer Marketing & CongGregation 2015

11/27/15 • 19 min

The Persuaders Marketing Radio Show & Podcast

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.

And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.

And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.

Previous Episode

Cinema as an advertising channel

In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:

How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?

Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:

Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.

Next Episode

AAI Toolkit Series: How Traditional Media Embraces New Technology

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.

Interviewed were Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI

Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.