The Benefits of Livestreaming with Ross Brand | Ep. 203 (Rebroadcast)

02/09/22 • 53 min

1 Listener

The Personal Branding Podcast - Brands On Brands

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.

The Finer Details of This Episode:

What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
The differences between condenser and dynamic microphones and what each means for your recording setup.
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
What you can do to engender relationships and networking via livestreaming.
Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.

Quotes:

“The heart of the content is really in the conversation.”

“It’s not as important how many people show up as can it help you convert more leads.”

“There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.”

Guest Links:Livestream Universe - http://livestreamuniverse.com/

Livestream Deals - https://livestreamdeals.com/

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

The Finer Details of This Episode:

What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
The differences between condenser and dynamic microphones and what each means for your recording setup.
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
What you can do to engender relationships and networking via livestreaming.
Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.

Quotes:

“The heart of the content is really in the conversation.”

“It’s not as important how many people show up as can it help you convert more leads.”

“There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.”

Guest Links:Livestream Universe - http://livestreamuniverse.com/

Livestream Deals - https://livestreamdeals.com/

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Previous Episode

Facebook Groups with Dana Malstaff | Ep. 202 (Rebroadcast)

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.

HIGHLIGHTS FROM THE EPISODE:

Why building a Facebook group is effective
The challenges of groups and community
How to set intentions for the community
Steps to create your Facebook group
Best practices for opt-ins

QUOTES:

"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."

"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."

"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"

"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."

GUEST LINKS

Dana's website: boss-mom.com

Facebook group: BossMomDana

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Next Episode

LinkedIn Live with Goldie Chan | Ep. 204 (Rebroadcast)

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.

In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for.

The Finer Details of This Episode:

Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with.
The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had?
How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea.
Why the idea of “social media with purpose” fuels much of Goldie’s work.
What Goldie does to keep her work fun and what she believes is the great irony of content creation.
The reason innovation motivates Goldie more effectively than simply desiring success.
Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for.
One memorable moment on the job that brought self-described introvert Goldie out of her shell.

Quotes:

“It was just such a fun time to be an early creator on a platform.”

“You can create really thoughtful, meaningful, helpful content on LinkedIn.”

“I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.”

“I really wanted new creators to feel welcome.”

“I am still trying to understand fully how the last two years have radically changed my life.”

Guest Links:Goldie’s website - https://www.goldiechan.com/

Goldie on LinkedIn - https://www.linkedin.com/in/goldie/

Goldie on Twitter - https://twitter.com/GoldieChan

Goldie on Instagram - https://www.instagram.com/goldiecylon

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!