Connecting with your customers, community and true nature through SUP Yoga - Ash Bourgeois of Wild Path - 026

09/06/18 • 33 min

Ash Bourgeois, owner of Wild Path, shares her story of bringing standup paddle board yoga to the prairies in Winnipeg, Canada. She specializes in going places nobody knows about where SUP is the only way can get around. Connecting through nature, with her customers and community, she leads adventures on land and water honoring her own wildness.

In this interview, we discuss:

Her summer and peak season strategies, including the four SUP yoga classes she offers weekly (Wild and Free, Float Class, Let Go and Flow and Soft and Sweet)
Day and weekend adventures plus retreats that she leads with paddling and hikes
How she connects with her customers and why they keep coming back
How she honors, respects and works with the local 1st nation community and their traditions
Her winter strategy and why creating group outdoor activities is a draw for her customers
SUP teacher training and her unique approach
Moving to digital in the off-season launching her Inner Compass Challenge
Email marketing and social media strategies

For more information: Episode 26

In this interview, we discuss:

Her summer and peak season strategies, including the four SUP yoga classes she offers weekly (Wild and Free, Float Class, Let Go and Flow and Soft and Sweet)
Day and weekend adventures plus retreats that she leads with paddling and hikes
How she connects with her customers and why they keep coming back
How she honors, respects and works with the local 1st nation community and their traditions
Her winter strategy and why creating group outdoor activities is a draw for her customers
SUP teacher training and her unique approach
Moving to digital in the off-season launching her Inner Compass Challenge
Email marketing and social media strategies

For more information: Episode 26

Previous Episode

Paddleboarding with dogs! Sam from SUP Pups California combines her passion for SUP and dogs with SUP Pups California - 025

Sam is making money doing what she loves on the water with both her loves: standup paddle boarding and dogs through SUP Pups California. Inspired by her rescue dog Jack, aka The Dingo Jack, she dove into a niche venture of teaching others and their pups to paddleboard together. She thrives in helping others share this joy with their pups and plays an active role in the rescue community. Join us as she talks about challenges, equipment, instruction, partnerships and shares her marketing secrets.

Find out more: Episode 25

Next Episode

Reach NEW paddlers by finding out EXACT questions they are asking - using language to reach more customers - 027

Break down barriers by using the EXACT words, phrases and language that new customers and new paddlers know and understand. Understand the various types of customer personas or avatars in the paddling customer pyramid. Discover my two favorite online tools that unveal EXACT words, phrases and questions people are asking and searching for online right now. How to setup new paddlers for success, how you can show up and answer their questions, earn their trust and grow your business.

In this interview:

Define 4 types of customer personas
Why big box stores are successful to selling packages to newbies
How you can show up to serve that newbie, be their guide, help them be successful to getting them on the water and gain that customer
What is the #1 question asked online by new paddlers?
Top 2 favorite online tools to use as a resource for discovering exact phrases and questions being asked MOST online
How to use this information to serve new paddlers
How to avoid overwhelm; the language you use breaks down barriers or builds them up

Find out more: Episode 27