The Mobile User Acquisition Show - 👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M

👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M

02/26/24 • 55 min

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟

We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, and maintaining user motivation to combat the mid-January motivation drop. 🏋️‍♂️💡

We also explored trends across various app categories, revealing insights on consumer behavior and effective marketing channels. 📊🔍 From the resurgence of Black Hat ASO tactics to the creative use of hybrid monetization models, we covered it all. 🎩💰

Special thanks to our superstar panelists for their invaluable insights and strategies for thriving in Q1. 🌟
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/webinar-q1-subscription-app-growth/
KEY HIGHLIGHTS:
👟 Leverage the post-holiday dip in CPMs to scale marketing efforts efficiently.
🏇🏽 Utilize January’s low CPMs and high conversion rates for growth.
🎤 Adapt strategies to maintain user motivation and reduce churn.
🎳 Explore various channels, including TikTok and SDK networks, for diversification.
🎯 Embrace hybrid monetization models to enhance revenue streams.
🎻 Utilize AI and generative tools for efficient creative production and testing.
🚀 Monitor and adapt to changing CPM trends and user behavior post-Christmas.
⛱ Experiment with non-digital marketing channels for localized targeting.
🧭 Prepare for privacy changes and the adoption of SKAN 4.0 and Google’s Privacy Sandbox.
🔧 Utilize blended metrics and hybrid measurement for more accurate performance analysis.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟

Previous Episode

👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥

This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev.

Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spanning Tactile Games to Gamehouse, Sharath's journey is a masterclass in navigating the ever-evolving landscape of mobile app growth and monetization.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/retention-monetization-sharath-kowligi/

KEY HIGHLIGHTS:
🧗🏻‍♂️ Retention is paramount for apps at any growth stage, often taking precedence over immediate monetization strategies.
📈 Effective user acquisition and retention strategies require a deep understanding of your audience and their engagement patterns.
↗️ Day zero engagement metrics are critical for gauging a game’s initial appeal and potential for long-term success.
💠 High-quality games distinguish themselves through unique features and strong user engagement from the outset.
⚖️ The challenges of game development are intensified by the need to balance multiple moving parts, including core loop, meta loop, and software stability.
✅ Creative alignment between ads and game content can significantly impact user retention and monetization.
🚦Early re-engagement and retargeting strategies are essential for maintaining user interest and extending lifecycle value.
🚀 The mobile gaming industry’s high-risk, high-reward nature demands continuous innovation and adaptation to thrive.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Next Episode

🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding.

In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more.

This episode is a part of the Retention Club, a series of episodes that are co-produced along with Adikteev.
Check out show notes here: https://mobileuseracquisitionshow.com/episode/ekaterina-gamsriegler-retention-club/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog