🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆

12/24/23 • 0 min

The Mobile User Acquisition Show

Thanks for tuning in all through 2023. We look forward to 2024!

Thanks for tuning in all through 2023. We look forward to 2024!

Previous Episode

🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.

Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
🛳️ Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
🛩️ iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
🛎️ The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Next Episode

undefined - 🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨

🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin.

We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and UA Lead at Fabulous and Gaurav Bhattacharya, Performance Marketing Lead at ZenJob.

In this episode we delve into the intricacies of mobile user acquisition post-ATT, sharing insights about combating creative fatigue, native ads, and the future of marketing with generative AI tools.

Tune in to listen to this discussion on the Mobile User Acquisition Show's first-ever live session!
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/live-episode-post-att-creative/
KEY HIGHLIGHTS
😼 Data-driven approaches and the impact of small creative changes to combat creative fatigue.
💯 Struggles faced by subscription-based apps due to the complexity of SKAN data.
🗯️ Data interpretation and the impact on traffic post-ATT.
🦾 Google vs. ASA.
👁️ Borrowing practices from product and engineering teams.
🧞‍♂️ Strategies using AI tools, from design to AI-generated VOs.