The Mobile User Acquisition Show - 💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen

💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen

05/05/24 • 53 min

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev.
KEY HIGHLIGHTS
👟 Generative AI is increasingly pivotal in gaming, enhancing both creative processes and user acquisition strategies.
🏇🏽 The gaming investment climate has become more challenging, with a higher bar set for securing funding.
🎤 Adapt strategies to maintain user motivation and reduce churn.
🎳 Demonstrating robust prototypes is now critical for attracting investors, reflecting a shift from ideation to tangible proofs of concept.
🎻 The discussion highlighted a trend towards hybrid and casual gaming experiences, which are better able to adapt to current market conditions.
🚀 Changes in player behaviors post-pandemic and new privacy regulations are significantly influencing game development and marketing strategies.
⛱ Panelists emphasized the importance of adapting to these changes to leverage opportunities in a rapidly evolving gaming landscape.
🧭 Future strategies in the gaming industry will likely focus on integrating AI more deeply into development pipelines and exploiting new monetization avenues.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/generative-ai-gaming/
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Previous Episode

📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT).
We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT.
Ashley Black describes details about Google’s initial response to ATT, and talks about modeled conversions. We also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought about by SKAN4, including web-to-app tracking.
Tune in to gain a deeper understanding of how Google maneuvers through changes like those that happened with ATT on iOS - and, more importantly, how you can adapt to a post-ATT world on iOS with UAC.
KEY HIGHLIGHTS
🗒 Google’s cautious approach to iOS changes stems from its complex relationship with Apple.
📈 Large and small advertisers perceive and use Google’s modeled conversions differently.
📍Tracking limitations on iOS, such as the inability to prompt for ATT in browsers, significantly impact Google’s ad inventory.
🔐 The introduction of SKAN4 marked a pivotal improvement in tracking web-to-app conversions and overall ad attribution.
✂️ Google’s strategy post-ATT involved a wait-and-see approach, which was often viewed externally as unhelpful.
🔍 Firebase enhances performance on Android but shows less impact on iOS due to limited access to device ID data.
✏️ Effective iOS campaigns with Google require a robust video strategy due to the specific inventory available on the platform.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/an-ex-googlers-guide-to-winning-on-ios-for-google-uac-campaigns-with-ashley-black/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Next Episode

📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog