The Message-Market Fit Podcast - #023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer Insights

#023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer Insights

08/14/24 • 51 min

We explore the importance of operationalizing customer research across teams, the pitfalls of misinterpreting customer data, and how to effectively leverage customer insights for sustainable growth. Gia also discusses the challenges companies face in understanding their ideal customers and the dangers of investing in growth without a solid foundation of customer knowledge.

As an advocate for responsible AI use in marketing and research, Gia offers her perspective on the potential benefits and risks of AI in customer analysis. She emphasizes the irreplaceable value of human insight in understanding customer motivations and needs.

Whether you're a SaaS founder, marketer, or product manager, this episode offers valuable insights on how to truly understand your customers and build a growth strategy that aligns with their needs and your business goals.

Enjoy!

CONNECT WITH GIA

SHOW NOTES

02:01 Gia's Journey: From Digital Marketing to Customer-Led Growth
04:18 Why Companies Should Move Beyond the Traditional Funnel
09:08 The Importance of Operationalizing Customer Research
13:51 Identifying and Prioritizing Ideal Customers
21:28 Creating a Customer Experience Map
27:46 From Experience Map to Messaging Strategy
32:17 Prioritizing Jobs to Be Done
43:38 Responsible Use of AI in Customer Research
47:13 Continuous Learning in the AI Era

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Enjoy!

CONNECT WITH GIA

SHOW NOTES

02:01 Gia's Journey: From Digital Marketing to Customer-Led Growth
04:18 Why Companies Should Move Beyond the Traditional Funnel
09:08 The Importance of Operationalizing Customer Research
13:51 Identifying and Prioritizing Ideal Customers
21:28 Creating a Customer Experience Map
27:46 From Experience Map to Messaging Strategy
32:17 Prioritizing Jobs to Be Done
43:38 Responsible Use of AI in Customer Research
47:13 Continuous Learning in the AI Era

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Previous Episode

#022 - Carolyn Beaudoin - From Opera Singer to Conversion Copywriter: Crafting Compelling Messages for B2B SaaS

We explore Carolyn's approach to creating hybrid one-reader messaging for multiple audiences, the importance of Jobs to Be Done research in copywriting, and strategies for effective B2B messaging and testing. Carolyn also discusses her thoughts on using AI in copywriting and the value of human creativity in the process.

Whether you're a copywriter, marketer, or founder looking to improve your messaging, this episode offers valuable insights into the art and science of conversion copywriting.

Enjoy!

CONNECT WITH CAROLYN

SHOW NOTES

02:12 Carolyn's journey from classical musician to copywriter
05:55 Lessons learned from Copyhackers and balancing data with intuition
09:04 Boxcar Agency's focus and value proposition
11:55 Creating hybrid one-reader messaging for multiple audiences
19:24 The importance of Jobs to Be Done research in copywriting
24:42 Effective interview techniques for customer research
30:34 Testing methodologies for B2B messaging
36:49 Buyer modalities and decision-maker styles in copywriting
41:03 Common challenges in messaging and copy for clients
42:57 Using AI in copywriting and its limitations

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Next Episode

#024 - Gab Bujold - Why Product Marketers Are Not Marketers

We explore the challenges product marketers face in gaining buy-in from executive teams and how to overcome them. Gab provides insights on aligning sales and marketing teams, crafting effective messaging strategies, and the importance of market segmentation for startups.

Gab also discusses his approach to podcasting, including how to differentiate in a crowded space and create meaningful conversations with guests. We touch on the concept of "message market fit" and why it's crucial for startups to focus on this before product market fit.

Whether you're a product marketer looking to elevate your role, a founder aiming to refine your messaging strategy, or simply interested in the evolving landscape of B2B marketing, this episode offers valuable insights and actionable advice.

Enjoy!