#002 - Kasia Foster — From Music Blogs to the Intricate Dynamics of Product Marketing
02/14/24 • 42 min
Kasia Bargielowski-Foster, an experienced Product Marketing Manager at Capsule, joins us to share her insights and journey in the world of B2B SaaS marketing. With a rich background that spans from running a successful music blog to leading roles in digital and content marketing, Kasia brings a unique perspective on understanding customer needs and crafting effective messaging.
In this episode, Kasia delves into the importance of aligning content with customer interests, the transition from content to digital marketing, and the pivotal role of product marketing in shaping business strategies. She also discusses the challenges of aligning messaging across various departments and offers advice to those aspiring to excel in SaaS product marketing.
Interested in more stories about understanding your audience at a deep level? Don't miss our conversation with Amar Ghose, co-founder at ZenMaid, where we explore how as a leader he keeps in touch with their customers' needs and motivations.
We'd love to hear your thoughts on this episode. Share your favorite insights in the comments.
CONNECT WITH KASIA
SHOW NOTES
- 00:00 Introduction to the Journey of a Content Executive
- 00:47 Welcome to the Message Market Bit Podcast
- 01:33 Guest Introduction: Kasia Bergilowski Foster
- 02:33 Kasia's Journey into B2B SaaS
- 02:49 The Impact of Running a Music Blog
- 03:50 Transition from Content Creation to Strategic Marketing
- 05:57 The Importance of Understanding Your Audience
- 08:12 Career Evolution: Content Executive to Digital Marketing Lead
- 08:28 The Role of Product Marketing Manager
- 14:48 Challenges of Aligning Content, Product, and Sales
- 20:18 Joining Capsule as a Product Marketing Manager
- 20:27 The Importance of Understanding Your Customers
- 27:49 Revalidating Personas and ICP
- 37:28 Advice for Aspiring B2B SaaS Product Marketers
- 41:42 Conclusion and Contact Information
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
Kasia Bargielowski-Foster, an experienced Product Marketing Manager at Capsule, joins us to share her insights and journey in the world of B2B SaaS marketing. With a rich background that spans from running a successful music blog to leading roles in digital and content marketing, Kasia brings a unique perspective on understanding customer needs and crafting effective messaging.
In this episode, Kasia delves into the importance of aligning content with customer interests, the transition from content to digital marketing, and the pivotal role of product marketing in shaping business strategies. She also discusses the challenges of aligning messaging across various departments and offers advice to those aspiring to excel in SaaS product marketing.
Interested in more stories about understanding your audience at a deep level? Don't miss our conversation with Amar Ghose, co-founder at ZenMaid, where we explore how as a leader he keeps in touch with their customers' needs and motivations.
We'd love to hear your thoughts on this episode. Share your favorite insights in the comments.
CONNECT WITH KASIA
SHOW NOTES
- 00:00 Introduction to the Journey of a Content Executive
- 00:47 Welcome to the Message Market Bit Podcast
- 01:33 Guest Introduction: Kasia Bergilowski Foster
- 02:33 Kasia's Journey into B2B SaaS
- 02:49 The Impact of Running a Music Blog
- 03:50 Transition from Content Creation to Strategic Marketing
- 05:57 The Importance of Understanding Your Audience
- 08:12 Career Evolution: Content Executive to Digital Marketing Lead
- 08:28 The Role of Product Marketing Manager
- 14:48 Challenges of Aligning Content, Product, and Sales
- 20:18 Joining Capsule as a Product Marketing Manager
- 20:27 The Importance of Understanding Your Customers
- 27:49 Revalidating Personas and ICP
- 37:28 Advice for Aspiring B2B SaaS Product Marketers
- 41:42 Conclusion and Contact Information
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
Previous Episode
#001 - Amar Ghose on Building ZenMaid: Messaging for Niche SaaS
Amar Ghose, founder of ZenMaid, joins us to share his journey from starting a maid service to creating a niche B2B software in an industry not typically associated with high-tech solutions. His philosophy of targeting specific, 'boring' niches with sophisticated software solutions has driven the success of ZenMaid since its inception in 2013.
A Silicon Valley native, Amar discusses his transition from sales to entrepreneurship, the nuances of building a business in a specialized niche, and the importance of focusing on solving problems rather than being driven solely by passion for the industry. His approach of "cultivating passion" over time is a fresh perspective on how to find fulfillment in business.
Please enjoy this insightful conversation with Amar Ghose!
CONNECT WITH AMAR
- https://twitter.com/itsjustamar
- Zen Maid: http://zenmaid.com
- The Amarican Dream Blog: http://theamaricandream.com/start-here
SHOW NOTES
- 02:39 Amar's Journey into B2B and Niche Selection
- 03:20 The Birth of ZenMaid
- 04:51 Understanding the ZenMaid Customer
- 05:52 The Role of Passion in Business
- 06:55 The ZenMaid Service Explained
- 08:36 The Evolution of ZenMaid
- 13:28 Understanding the ZenMaid Ideal Customer Profile
- 17:36 Overcoming Investment Barriers
- 19:42 The Competitive Landscape
- 20:22 The Importance of Updating Copy and Messaging
- 21:46 The Importance of A/B Testing and Updating Messaging
- 22:15 Reconsidering Positioning and Adapting to Market Changes
- 23:23 The Value of Customer Engagement and Research
- 24:12 Staying Connected with Customers through Social Media
- 26:12 The Human Aspect of Business and Customer Relationships
- 29:02 The Role of Team Members in Messaging and Alignment
- 33:09 The Dual Identity of a Media and Product Company
- 36:11 The Importance of Learning and Personal Growth
- 38:53 The Dream of Owning a Football Club
- 39:57 Final Thoughts and Contact Information
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
Next Episode
#003 - Jimmy Rose — The Journey of an Engineer Turned SaaS Entrepreneur
Jimmy, an ex-engineer turned successful SaaS entrepreneur, takes us through his fascinating journey in the tech and software world. From his early days in the AdSense gold rush era to founding a web design agency, and eventually transitioning to a SaaS model with Content Snare, Jimmy’s story is a tale of constant learning, adaptation, and problem-solving.
In this insightful conversation, Jimmy shares his experiences, the highs and lows of entrepreneurship, and how he found his niche in the software industry. Jimmy’s entrepreneurial journey is a masterclass in adapting to market needs, understanding customer pain points, and the importance of constant iteration and feedback in product development. His journey from a web design agency to a thriving SaaS business is not just inspiring but also full of practical insights for aspiring entrepreneurs and software developers.
Please enjoy this insightful conversation with Jimmy!
Want to hear more episodes about entrepreneurship and software innovation? Check out our conversation with Amar Ghose, co-founder of Zen Maid on how he goes about understanding customers and solving problems for them.
What was your favorite insight or lesson from this episode? Share your thoughts in the comments below.
CONNECT WITH JIMMY
SHOW NOTES
- 02:16 Jimmy’s Entrepreneurial Journey
- 03:07 The Evolution of Content Snare
- 03:52 Identifying the Problem and Building a Business
- 05:41 The Importance of Customer Feedback and Iteration
- 07:02 The Power of Open-Ended Questions
- 08:05 Understanding Your Customers’ Perspective
- 14:32 The Journey to Targeting the Accounting Industry
- 19:55 Balancing Product Features for Different Industries
- 21:58 Standing Out in a Competitive Market
- 25:38 The Struggles of Building a Multi-Functional Product
- 26:09 Finding Product-Market Fit in the Accounting Industry
- 26:41 The Journey from Web Design to Accounting
- 29:27 The Importance of Customer Feedback in Product Development
- 30:17 The Challenges of Launching New Features
- 31:47 The Role of Messaging in Reducing Churn
- 32:25 The Concept of Message-Market Fit
- 35:28 The Transition from Automation Consultancy to SaaS
- 39:33 The Power of Storytelling in Understanding Your Audience
- 41:31 The Challenge of Communicating a Unique Product Offering
- 45:22 The Joy of Trying New Beers
- 46:32 Closing Remarks and Appreciation
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
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