MAFIA MOMENTS: Mark Schatzker on How Big Food is Hijacking Your Taste Buds and Sabotaging Your Health
04/19/24 • 19 min
We're pleased to bring you another great MAFIA MOMENT with our good friend, and author of the book "The Dorito Effect", Mark Schatzker. In this conversation, we explore the significance of our biology and intuition when it comes to nutrition, and Mark takes us on a deep dive of how flavor scientists are manipulating our food.
If you enjoy this conversation, check out our full-length podcast with Mark on episode 30 of the podcast.
00:00 - Nutritional Wisdom: The idea that our palate, inclinations, and cravings are in touch with our inner needs. Mark Schatzker explores this concept in his book, "The Dorito Effect."
02:45 - Behavioral Ecology: Studying animals within their environment and their eating habits reveals a different view of nutrition compared to how humans are typically studied.
05:12 - The Dorito Effect: The phenomenon of whole foods becoming blander and less nutritious while processed foods become more flavorful. This is due to the dilution effect, which occurs through genetics and modern agricultural practices.
08:15 - Dilution Effect: Plants are being genetically modified and raised with pesticides and fertilizers to prioritize growth and productivity over flavor and nutrition.
10:45 - Connection Between Nutrients and Flavor: Scientists Harry Klee and Steve Goff discovered that the most important flavor compounds in tomatoes are synthesized from essential nutrients, suggesting a link between flavor and nutrition.
14:00 - Heirloom Chicken: Mark Schatzker discusses the superior flavor of heirloom chicken compared to modern bland chicken, and how traditional cooking methods utilized this flavor.
17:30 - The Nature of Deliciousness: Schatzker distinguishes between the fleeting pleasure of processed foods like Doritos and the emotionally moving, satiating experience of a genuinely delicious meal.
19:00 - Food Travel Experiences: Schatzker shares his love for traditional, grassroots food and the passionate food cultures of Italy and Japan. He emphasizes the importance of eating local, authentic food when traveling.
We're pleased to bring you another great MAFIA MOMENT with our good friend, and author of the book "The Dorito Effect", Mark Schatzker. In this conversation, we explore the significance of our biology and intuition when it comes to nutrition, and Mark takes us on a deep dive of how flavor scientists are manipulating our food.
If you enjoy this conversation, check out our full-length podcast with Mark on episode 30 of the podcast.
00:00 - Nutritional Wisdom: The idea that our palate, inclinations, and cravings are in touch with our inner needs. Mark Schatzker explores this concept in his book, "The Dorito Effect."
02:45 - Behavioral Ecology: Studying animals within their environment and their eating habits reveals a different view of nutrition compared to how humans are typically studied.
05:12 - The Dorito Effect: The phenomenon of whole foods becoming blander and less nutritious while processed foods become more flavorful. This is due to the dilution effect, which occurs through genetics and modern agricultural practices.
08:15 - Dilution Effect: Plants are being genetically modified and raised with pesticides and fertilizers to prioritize growth and productivity over flavor and nutrition.
10:45 - Connection Between Nutrients and Flavor: Scientists Harry Klee and Steve Goff discovered that the most important flavor compounds in tomatoes are synthesized from essential nutrients, suggesting a link between flavor and nutrition.
14:00 - Heirloom Chicken: Mark Schatzker discusses the superior flavor of heirloom chicken compared to modern bland chicken, and how traditional cooking methods utilized this flavor.
17:30 - The Nature of Deliciousness: Schatzker distinguishes between the fleeting pleasure of processed foods like Doritos and the emotionally moving, satiating experience of a genuinely delicious meal.
19:00 - Food Travel Experiences: Schatzker shares his love for traditional, grassroots food and the passionate food cultures of Italy and Japan. He emphasizes the importance of eating local, authentic food when traveling.
Previous Episode
Chris Kresser: Bitcoin, Blockchain, And Reimagining Societies Broken Systems (Part 2) | MMP 298
Chris Kresser, M.S., L.Ac., is a globally recognized leader in the fields of ancestral health, Functional Medicine, and integrative health. He is the founder of the Kresser Institute, which provides training for the next generation of Functional Medicine practitioners. Chris is also the New York Times bestselling author of The Paleo Cure and Unconventional Medicine. With his extensive background in research, clinical practice, and patient education, Chris has become a powerful advocate for a more holistic, proactive, and patient-centered approach to healthcare.
Key topics discussed:
Blockchain's potential to decentralize healthcare and empower patients
- Challenges in healthcare reform due to misaligned incentives and vested interests
- Innovative models aligning incentives and outcomes (Aura Health, CrowdHealth)
- Benefits and limitations of wearables and CGMs for health tracking
- Chris Kresser's journey from clinician to supplement creator and educator
- Formulating evidence-based supplements to address health concerns and market gaps
Timestamps:
(00:00) Revolutionizing Existing Systems
(14:45) Hope and Practicality in Health Tech
(22:28) Expanding Impact Through Formulating Supplements
*** LINKS***
Check out our Newsletter - Food for Thought - to dramatically improve your health this year!
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
Connect with Chris
WebsiteInstagram
YouTube
Facebook
Kresser Institute
Connect with Meat Mafia:
Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein
AFFILIATES
- LMNT - Electrolyte salts to supplement minerals on low-carb diet
- The Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican Bar
- Perennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
- Farrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFF
- Heart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!
- Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
- Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIA
- We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'
- Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA
Next Episode
Delaney William: How To 5x Your Earnings Through Income Stacking | MMP #299
Welcome to part 1 of our 2 part conversation with Delaney William. Delaney is an entrepreneur and founder of Elevated Tech, based in Austin, TX. His company teaches people how to strategically land remote jobs, stack multiple income streams, and automate their work using AI and outsourcing. Through his own journey of going from making $80k to $390k in a single year, Delaney shares the proven mindsets, developed systems and daily practices that he deploys to help others achieve similar income breakthroughs while buying back their time.
Key topics discussed include:
- The 5 key lifestyle changes Delaney made to 10x his income and completely transform his health, mindset and spirituality
- How to use journaling, community, and embracing uncomfortable challenges to rapidly build confidence and catalyze change
- Why every man should do a "rite of passage" solo adventure in his 20s to discover his true self and desired path
- Delaney's top strategies for managing time and energy while juggling multiple income streams and a full life
- The most impactful health practices to Delaney's cognitive performance and business results
Timestamps:
(00:00) Coaching and Personal Growth Progression
(03:46) Personal Growth and Business Success
(07:30) Transformative Journey to Health and Purpose
(14:02) Navigating Personal Growth and Identity Shifts
(23:44) Rite of Passage and Self-Optimization
(35:21) Time Management and Prioritization Strategies
(38:19) Future Self Journaling for Goal Setting
*** LINKS***
Check out our Newsletter - Food for Thought - to dramatically improve your health this year!
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
Books referenced:
Ray Dalio - Principles
Tim Ferris - 4-Hour Workweek
Connect with Elevated Tech
Connect with Delaney
Connect with Meat Mafia:
Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein
AFFILIATES
- LMNT - Electrolyte salts to supplement minerals on low-carb diet
- The Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican Bar
- Perennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
- Farrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFF
- Heart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!
- Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
- Pluck Seasoning
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-meat-mafia-podcast-306298/mafia-moments-mark-schatzker-on-how-big-food-is-hijacking-your-taste-b-49468132"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to mafia moments: mark schatzker on how big food is hijacking your taste buds and sabotaging your health on goodpods" style="width: 225px" /> </a>
Copy