E45: Stop Chasing Likes! REAL Metrics for REAL Growth

Explicit content warning

10/15/24 • 8 min

Are you tracking the wrong metrics? Likes and followers won’t grow your business—but tracking the right data will. In this episode, I’ll reveal the key metrics that truly drive success. We’ll explore real-world examples of companies that turned data into massive growth by focusing on the metrics that matter.

You’ll learn:

Why likes, follows, and impressions might be leading you astray.
The key metrics that actually drive business growth.
Real-life examples of how companies shifted from vanity metrics to meaningful KPIs—and saw massive success.
The tools you can use right now to start tracking the metrics that matter.
How to align your marketing goals with the metrics that move the needle and grow your business.
A simple three-step strategy to audit, align, and tweak your marketing efforts for sustainable results.

Let's keep in touch, like, for reals?

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👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d

💙 The Marketing Woman Podcast and Anusha's Links

1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist

2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub

3. Sign up to be a guest on The Marketing Woman Podcast:https://www.anushakannan.com/tmw-guest-sign-up

4. Connect with Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

You’ll learn:

Why likes, follows, and impressions might be leading you astray.
The key metrics that actually drive business growth.
Real-life examples of how companies shifted from vanity metrics to meaningful KPIs—and saw massive success.
The tools you can use right now to start tracking the metrics that matter.
How to align your marketing goals with the metrics that move the needle and grow your business.
A simple three-step strategy to audit, align, and tweak your marketing efforts for sustainable results.

Let's keep in touch, like, for reals?

------------------------------------------------------------------

👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d

💙 The Marketing Woman Podcast and Anusha's Links

1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist

2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub

3. Sign up to be a guest on The Marketing Woman Podcast:https://www.anushakannan.com/tmw-guest-sign-up

4. Connect with Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Previous Episode

E44: 7 Stages to Keep Customers Engaged 😍

In today’s episode, let's break down a crucial concept every marketer needs to master: the customer journey. From the moment a potential customer first hears about your brand to when they become loyal advocates, we’ll explore how to keep them engaged at every stage.

Understanding these 7 key stages can make the difference between a one-time visitor and a lifelong customer.

You’ll learn:

How to nail the first impression and build brand awareness that sticks.
What drives customers to choose you during the consideration phase?
How to ensure a smooth purchase process that turns browsers into buyers.
Retention strategies that keep customers coming back.
How to leverage advocacy and turn happy customers into your best marketers.
Tips for building long-term customer loyalty.
Smart re-engagement tactics to win back lapsed customers.

Whether you’re refining your marketing funnel or building a customer experience strategy from scratch, this episode will give you the tools to keep your customers engaged and loyal every step of the way.

Let's keep in touch, like, for reals?

------------------------------------------------------------------

👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d

💙 The Marketing Woman Podcast and Anusha's Links

1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist

2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub

3. Sign up to be a guest on The Marketing Woman Podcast:https://www.anushakannan.com/tmw-guest-sign-up

4. Connect with Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Next Episode

E46: AI Meets Demand Gen - Yawa's Take on Marketing’s Next Big Shift!

In this episode, we sit down with Yawa, former Director at Vimeo and an expert in demand generation. Yawa shares her incredible journey from finance to marketing, offering a fresh perspective on how AI is revolutionizing the industry. Tune in to hear: → How Yawa transitioned from finance to a successful marketing career →The impact of AI on content creation and outreach strategies →The delicate balance between automation and the human touch in marketing →Insights on building effective demand-generation funnels →Tips for staying ahead in today’s fast-evolving marketing landscape! Whether you're a marketing pro or just curious about the future of the field, this episode is filled with actionable insights and inspiration! TMW and Anusha's Links 1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist 2. Sign up to be a guest on The Marketing Woman Podcast: https://www.anushakannan.com/tmw-guest-sign-up 3. Follow Anusha on TikTok: https://www.tiktok.com/@anusharameshkannan 4. ANUSHA'S NEW YOUTUBE CHANNEL: @AnushaRameshKannan 5. Anusha's LinkedIn: https://www.linkedin.com/in/anusharameshkannan/ TMW's HUB: 1. TMW: https://www.anushakannan.com/themarketingwomanpodcasthub 2. The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/ YAWA'S LINKS 1. Follow Yawa on LinkedIn: https://www.linkedin.com/in/yawadegboe/ 2. Yawa's LinkedIn Post: https://www.linkedin.com/posts/yawadegboe_marketers-marketing-ai-activity-7252325552294916096-geD8?utm_source=share&utm_medium=member_desktop