The Marketing Woman

In this episode of The Marketing Woman Podcast, we’re breaking down how data isn’t just about numbers—it’s about stories. Charts and dashboards might feel cold at first glance, but when you dig deeper, they reveal emotions, behaviors, and patterns that marketers can’t afford to ignore. What if I told you data could have a heartbeat? Whether it’s click-through rates, bounce rates, or Spotify Wrapped-style insights, the numbers are there to help you connect, not just measure. We’ll talk about how to spot patterns, add emotional layers, and transform raw stats into relatable, action-driven campaigns. Here’s what you’ll learn: • How to make data feel personal and human in your marketing. • A simple framework for turning patterns into emotional stories. • Real-world examples of how brands use data to connect and convert. • Common mistakes marketers make with data—and how to avoid them. • Why numbers should be the beginning of your story, not the end. 🎧 Tune in now and learn how to make numbers work for your marketing without losing the human touch. What’s your approach to data-driven storytelling? DM me or drop your thoughts. I’d love to hear from you! P.S. Ready to elevate your marketing game? Join my newsletter: https://www.anushakannan.com/emaillist Let's keep in touch, like, for real? PLEASE DROP YOUR FEEDBACK HERE: ⁠⁠⁠⁠https://forms.gle/G1PXkLJ1AtdDUEFg6⁠⁠⁠⁠ -----------------------------------------------------------------👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: ⁠⁠⁠⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d⁠⁠⁠⁠ 💙 The Marketing Woman Podcast and Anusha's Links 1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist 2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub 3. Sign up to be a guest on The Marketing Woman Podcast:⁠⁠⁠⁠https://www.anushakannan.com/tmw-guest-sign-up⁠⁠⁠⁠ 4. Connect with Anusha on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/anusharameshkannan/⁠⁠⁠⁠ 5. Follow Anusha on ⁠⁠⁠⁠Tiktokhttps://www.tiktok.com/@anusharameshkannan⁠⁠⁠⁠ 6. Follow Anusha on Instagram (More BTS)https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr7. Subscribe to Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg8. Listen to The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast

Are you tracking the wrong metrics? Likes and followers won’t grow your business—but tracking the right data will. In this episode, I’ll reveal the key metrics that truly drive success. We’ll explore real-world examples of companies that turned data into massive growth by focusing on the metrics that matter.

You’ll learn:

• Why likes, follows, and impressions might be leading you astray.
• The key metrics that actually drive business growth.
• Real-life examples of how companies shifted from vanity metrics to meaningful KPIs—and saw massive success.
• The tools you can use right now to start tracking the metrics that matter.
• How to align your marketing goals with the metrics that move the needle and grow your business.
• A simple three-step strategy to audit, align, and tweak your marketing efforts for sustainable results.

Let's keep in touch, like, for reals?

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👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d

💙 The Marketing Woman Podcast and Anusha's Links

1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist

2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub

3. Sign up to be a guest on The Marketing Woman Podcast:https://www.anushakannan.com/tmw-guest-sign-up

4. Connect with Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

Check out part 1 here: https://youtu.be/snhgozJK_7o?si=ThwKk3ZkRwBum7nE

Calling all corporate women!!! Join us for a conversation in navigating the world of marketing with Kyra Hennessey. In this episode , we're covering everything from breaking barriers in marketing to managing burnout and finding mentorship. Whether you're a seasoned professional or just starting out, this episode has something for every corporate woman looking to thrive in the marketing industry. Tune in now and level up your career! :)

Kyra is the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead for global engagement at Freshworks and global customer marketing engagements manager at Dell Technologies, Kyra brings a wealth of knowledge and expertise to our podcast. Recognized as a TOP 100 CMA strategist, her insights into partnership marketing, customer marketing strategies, campaign tracking, and the critical importance of data privacy and ethics are invaluable.

• • TMW and Anusha's Links**

Sign up to be a guest on The Marketing Woman Podcast:

https://anushakannan.com/tmw-guest-si...

TMW's HUB:

https://anushakannan.com/themarketing...

Follow Anusha on LinkedIn:

/ anusharameshkannan

!https://www.gstatic.com/youtube/img/watch/social_media/linkedin_1x.png

• Kyra's Links*

Follow Kyra on LinkedIn:

/ kyra-hennessey

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Learn more about Kyra here:

https://anushakannan.com/themarketing...

For the best quality: The video is available on YouTube! 💙 : https://youtu.be/snhgozJK_7o?si=Uf23MSHs6RqnQMB1

In this episode, we dive deeper into the world of marketing with Marketing Insights: From Partnerships to Empowerment, featuring Kyra Hennessey, a distinguished figure in the marketing realm. As the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead for global engagement at Freshworks and global customer marketing engagements manager at Dell Technologies, Kyra brings a wealth of knowledge and expertise to our podcast. Recognized as a TOP 100 CMA strategist, her insights into partnership marketing, customer marketing strategies, campaign tracking, and the critical importance of data privacy and ethics are invaluable.

In this first episode, host Anusha and guest Kyra delve into the intricacies of building effective marketing partnerships, selecting the right customers for impactful collaborations, and leveraging the best practices to drive engagement and growth. Learn how to navigate the challenges of campaign tracking with the latest tools and technologies, and understand the paramount importance of data privacy and ethics in today’s digital marketing landscape. Join us for a conversation that promises to enrich your marketing strategies with insights from one of the industry’s best.

Sign up to be a guest on The Marketing Woman Podcast: https://anushakannan.com/tmw-guest-sign-up TMW's HUB: https://anushakannan.com/themarketingwomanpodcasthub

Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

***Kyra's Links***

Follow Kyra on LinkedIn: https://www.linkedin.com/in/kyra-hennessey/

Learn more about Kyra here: https://anushakannan.com/themarketingwomanpodcasthub#:~:text=Kyra%20Hennessey%3A%20Head%20of%20Global%20Customer%20Marketing%20%40%20Redis

Video is available on YouTube! 💙 : https://youtu.be/eGnt98Tc7Zk?si=cPpUZ1cJ2sAQ_DKM

How often have we pondered the gap between what's taught in class and what companies expect in the real world? Or have you heard stories of degrees not aligning with actual career paths? This disconnect is exactly where experiential learning comes into play, offering invaluable insights and preparing students for the challenges of their future careers. In this week’s episode of The Marketing Woman Podcast, we are excited to have Professor Kimberley Ring Allen, a distinguished marketing professor from Suffolk University!!! Join us as Professor Ring shares her invaluable insights into the transformative world of experiential learning in marketing education. With a special focus on Suffolk in the Hub, Professor Ring and I will discuss how this innovative program shapes future marketers by bridging the gap between classroom theory and real-world practice. Whether you're a student aspiring to carve out a career in marketing, or a professional looking to stay ahead of the educational curve, this episode promises a treasure trove of wisdom and inspiration. Tune in to discover how experiential learning is revolutionizing the way marketing is taught and learned, and why it's more crucial now than ever. Sign up to be a guest on The Marketing Woman Podcast: https://anushakannan.com/tmw-guest-sign-up TMW's HUB: https://anushakannan.com/themarketingwomanpodcasthub Follow Prof.Ring on LinkedIn:https://www.linkedin.com/in/kimberleyring/ Follow Suffolk in the HUB on LinkedIn: https://www.linkedin.com/company/suffolk-in-the-hub/ Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/ Watch the “What’s the story?” (as Prof Ring calls it “Anusha’s baby”) podcast by Suffolk in the HUB: https://youtube.com/playlist?list=PLx0ojGCeUMxwhkUIpbTrQlzsdCnyRbWjx&si=9JS0JiJJh-RBkPZt