S4:E20: (Part 1) What is Customer and Partnership Marketing? Why is that important for revenue generation?

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03/06/24 • 25 min

The 360° Marketing Show with Anusha Kannan

For the best quality: The video is available on YouTube! 💙 : https://youtu.be/snhgozJK_7o?si=Uf23MSHs6RqnQMB1

In this episode, we dive deeper into the world of marketing with Marketing Insights: From Partnerships to Empowerment, featuring Kyra Hennessey, a distinguished figure in the marketing realm. As the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead for global engagement at Freshworks and global customer marketing engagements manager at Dell Technologies, Kyra brings a wealth of knowledge and expertise to our podcast. Recognized as a TOP 100 CMA strategist, her insights into partnership marketing, customer marketing strategies, campaign tracking, and the critical importance of data privacy and ethics are invaluable.

In this first episode, host Anusha and guest Kyra delve into the intricacies of building effective marketing partnerships, selecting the right customers for impactful collaborations, and leveraging the best practices to drive engagement and growth. Learn how to navigate the challenges of campaign tracking with the latest tools and technologies, and understand the paramount importance of data privacy and ethics in today’s digital marketing landscape. Join us for a conversation that promises to enrich your marketing strategies with insights from one of the industry’s best.

Sign up to be a guest on The Marketing Woman Podcast: https://anushakannan.com/tmw-guest-sign-up TMW's HUB: https://anushakannan.com/themarketingwomanpodcasthub

Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

***Kyra's Links***

Follow Kyra on LinkedIn: https://www.linkedin.com/in/kyra-hennessey/

Learn more about Kyra here: https://anushakannan.com/themarketingwomanpodcasthub#:~:text=Kyra%20Hennessey%3A%20Head%20of%20Global%20Customer%20Marketing%20%40%20Redis

For the best quality: The video is available on YouTube! 💙 : https://youtu.be/snhgozJK_7o?si=Uf23MSHs6RqnQMB1

Sign up to be a guest on The Marketing Woman Podcast: https://anushakannan.com/tmw-guest-sign-up TMW's HUB: https://anushakannan.com/themarketingwomanpodcasthub

Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/

***Kyra's Links***

Follow Kyra on LinkedIn: https://www.linkedin.com/in/kyra-hennessey/

Learn more about Kyra here: https://anushakannan.com/themarketingwomanpodcasthub#:~:text=Kyra%20Hennessey%3A%20Head%20of%20Global%20Customer%20Marketing%20%40%20Redis

Previous Episode

S4:E19: Theory Meets Practice: Experiential Learning with Guest Prof. Kimberley Ring Allen 💙📝👩‍💻

Video is available on YouTube! 💙 : https://youtu.be/eGnt98Tc7Zk?si=cPpUZ1cJ2sAQ_DKM

How often have we pondered the gap between what's taught in class and what companies expect in the real world? Or have you heard stories of degrees not aligning with actual career paths? This disconnect is exactly where experiential learning comes into play, offering invaluable insights and preparing students for the challenges of their future careers. In this week’s episode of The Marketing Woman Podcast, we are excited to have Professor Kimberley Ring Allen, a distinguished marketing professor from Suffolk University!!! Join us as Professor Ring shares her invaluable insights into the transformative world of experiential learning in marketing education. With a special focus on Suffolk in the Hub, Professor Ring and I will discuss how this innovative program shapes future marketers by bridging the gap between classroom theory and real-world practice. Whether you're a student aspiring to carve out a career in marketing, or a professional looking to stay ahead of the educational curve, this episode promises a treasure trove of wisdom and inspiration. Tune in to discover how experiential learning is revolutionizing the way marketing is taught and learned, and why it's more crucial now than ever. Sign up to be a guest on The Marketing Woman Podcast: https://anushakannan.com/tmw-guest-sign-up TMW's HUB: https://anushakannan.com/themarketingwomanpodcasthub Follow Prof.Ring on LinkedIn:https://www.linkedin.com/in/kimberleyring/ Follow Suffolk in the HUB on LinkedIn: https://www.linkedin.com/company/suffolk-in-the-hub/ Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/ Watch the “What’s the story?” (as Prof Ring calls it “Anusha’s baby”) podcast by Suffolk in the HUB: https://youtube.com/playlist?list=PLx0ojGCeUMxwhkUIpbTrQlzsdCnyRbWjx&si=9JS0JiJJh-RBkPZt

Next Episode

S4:E21: P2: Corporate Women 101: Navigating Marketing, Burnout, Mentorship & More with Kyra!

Check out part 1 here: https://youtu.be/snhgozJK_7o?si=ThwKk3ZkRwBum7nE

Calling all corporate women!!! Join us for a conversation in navigating the world of marketing with Kyra Hennessey. In this episode , we're covering everything from breaking barriers in marketing to managing burnout and finding mentorship. Whether you're a seasoned professional or just starting out, this episode has something for every corporate woman looking to thrive in the marketing industry. Tune in now and level up your career! :)

Kyra is the head of customer marketing at Redis, and with an impressive track record including roles as the customer marketing lead for global engagement at Freshworks and global customer marketing engagements manager at Dell Technologies, Kyra brings a wealth of knowledge and expertise to our podcast. Recognized as a TOP 100 CMA strategist, her insights into partnership marketing, customer marketing strategies, campaign tracking, and the critical importance of data privacy and ethics are invaluable.