E54: The Hidden Story in Numbers: Turning Marketing Data into Emotional Connections

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12/24/24 • 8 min

The 360° Marketing Show with Anusha Kannan

In this episode of The Marketing Woman Podcast, we’re breaking down how data isn’t just about numbers—it’s about stories. Charts and dashboards might feel cold at first glance, but when you dig deeper, they reveal emotions, behaviors, and patterns that marketers can’t afford to ignore. What if I told you data could have a heartbeat? Whether it’s click-through rates, bounce rates, or Spotify Wrapped-style insights, the numbers are there to help you connect, not just measure. We’ll talk about how to spot patterns, add emotional layers, and transform raw stats into relatable, action-driven campaigns. Here’s what you’ll learn: • How to make data feel personal and human in your marketing. • A simple framework for turning patterns into emotional stories. • Real-world examples of how brands use data to connect and convert. • Common mistakes marketers make with data—and how to avoid them. • Why numbers should be the beginning of your story, not the end. 🎧 Tune in now and learn how to make numbers work for your marketing without losing the human touch. What’s your approach to data-driven storytelling? DM me or drop your thoughts. I’d love to hear from you! P.S. Ready to elevate your marketing game? Join my newsletter: https://www.anushakannan.com/emaillist Let's keep in touch, like, for real? PLEASE DROP YOUR FEEDBACK HERE: ⁠⁠⁠⁠https://forms.gle/G1PXkLJ1AtdDUEFg6⁠⁠⁠⁠ -----------------------------------------------------------------👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it out: ⁠⁠⁠⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d⁠⁠⁠⁠ 💙 The Marketing Woman Podcast and Anusha's Links 1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist 2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub 3. Sign up to be a guest on The Marketing Woman Podcast:⁠⁠⁠⁠https://www.anushakannan.com/tmw-guest-sign-up⁠⁠⁠⁠ 4. Connect with Anusha on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/anusharameshkannan/⁠⁠⁠⁠ 5. Follow Anusha on ⁠⁠⁠⁠Tiktokhttps://www.tiktok.com/@anusharameshkannan⁠⁠⁠⁠ 6. Follow Anusha on Instagram (More BTS)https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr7. Subscribe to Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg8. Listen to The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast

Previous Episode

E53: Use AI Without Sounding Like a Robot 🤖🗣️

AI and Brand Voice: Can They Co-Exist? Spoiler: YES! 🤖🗣️

In this episode, I’m diving into one of the hottest topics in marketing: How to use AI without losing the authentic voice that makes your brand yours. Whether you're automating social media captions, drafting emails, or brainstorming blog ideas, AI can be a game-changer—but only if you know how to keep it human. Here’s what you’ll learn: - Why your brand voice is your biggest asset in the age of automation. - The AUTHENTIC Framework for using AI as a tool (not a replacement). - How specific prompts can shape AI outputs that align with your tone. - Real-world examples of balancing creativity and technology. - The do’s and don’ts of AI content editing (hint: don’t skip this step!). 🎧 Tune in now to unlock the secrets to blending AI and authenticity in your marketing. What’s your biggest challenge when it comes to using AI in your content strategy? DM me or drop your thoughts—I’d love to hear from you! P.S. Ready to elevate your marketing game? Join my newsletter at [anushakanan.com/list](http://anushakanan.com/list). Let’s stay connected for real!

CHECK OUT E48: Stop Sabotaging Your Brand Voice!

HERE'S THE FRAMEWORK +GUIDE: https://shop.beacons.ai/anusharkay/00b5b796-d31e-4561-ba2d-491ca93ca4af

Let's keep in touch, like, for real?

PLEASE DROP YOUR FEEDBACK HERE: ⁠⁠⁠https://forms.gle/G1PXkLJ1AtdDUEFg6⁠⁠⁠

------------------------------------------------------------------👀 Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing":

Check it out: ⁠⁠⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d⁠⁠⁠

💙 The Marketing Woman Podcast and Anusha's Links

1. Sign up for our twice-weekly newsletter: https://www.anushakannan.com/emaillist

2. The Marketing Woman Podcast: https://www.anushakannan.com/themarketingwomanpodcasthub

3. Sign up to be a guest on The Marketing Woman Podcast:⁠⁠⁠https://www.anushakannan.com/tmw-guest-sign-up⁠⁠⁠

4. Connect with Anusha on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/anusharameshkannan/⁠⁠⁠

5. Follow Anusha on ⁠⁠⁠Tiktokhttps://www.tiktok.com/@anusharameshkannan⁠⁠⁠

6. Follow Anusha on Instagram (More BTS)https://www.instagram.com/anusha_rameshkannan?igsh=MXBsam9xMnZsYzEwaQ%3D%3D&utm_source=qr7.

Subscribe to Anusha's YouTube Channelhttps://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg8.

Listen to The Pivot to Balance Podcast https://www.anushakannan.com/the-pivot-to-balance-podcast

Next Episode

[BONUS] E55: 25 Lessons From Top Marketing Guests for 2025 💙

In this episode of The Marketing Woman Podcast, we’re diving into 25 powerful lessons from the incredible guests we’ve hosted in 2024 (and a bit of 2023). Whether you’re building a brand, mastering demand generation, or navigating career growth, this episode is packed with insights you can put into action immediately.

We’re covering everything from creating demand (instead of just capturing it) to using AI as a tool, not a strategy. We’ll talk about building authentic connections, leveraging storytelling to drive conversions, and turning small wins into big momentum.

What you’ll learn in this episode:

How to build long-term demand and avoid short-term traps.
Practical tips for using AI to repurpose content and scale faster.
Why vulnerability and storytelling make your brand unforgettable.
Strategies to boost confidence, take action, and pivot without fear.
The secret to building trust, relationships, and consistency for lasting success.

Timestamps:

00:55 – Demand Generation, Content Strategy, and AI
5:14 – Branding, Storytelling, and Content Marketing
9:29 – Career Growth, Confidence, and Personal Development
13:35 – BONUS LESSON #25

🎧 Tune in now and learn how to level up your marketing strategies, gain confidence, and build long-lasting relationships in 2025!

GUEST EPISODES TO TUNE INTO:

AI Meets Demand Gen: Yawa's Take on Marketing’s Next Big Shift!: https://youtu.be/rKDdQHNnO0k
E41: Branding, AI, and Marketing Trends with Tamanna Chanana: https://youtu.be/vssISn5fIkM
S5:E32: Event Planning as a Marketing Tool W/Angelina: https://youtu.be/cai156emAZ4
S5:E30: Demystifying Demand Generation: Strategies, AI, and more with George: https://youtu.be/8rzYDxhejEo
S4:E20: What is Customer and Partnership Marketing? Why is that important for revenue generation?: https://youtu.be/snhgozJK_7o
S4:E21: P2: Corporate Women 101: Navigating Marketing, Burnout, Mentorship & More with Kyra!: https://youtu.be/A8BbY73QK3Q
S4:E19: Theory Meets Practice: Experiential Learning with Guest Prof. Kimberley Ring Allen 💙📝👩‍💻: https://youtu.be/eGnt98Tc7Zk
S3:E15: What is User-Generated Content (UGC)? What skills do you need to get into a relevant role?: https://youtu.be/v5CBl4ACHbg