How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)

05/10/24 • 36 min

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:

The difference between a vendor and a partner when it comes to marketing agencies
Serendipity through diversity
A structured process for naming

The difference between a vendor and a partner when it comes to marketing agencies
Serendipity through diversity
A structured process for naming

Previous Episode

First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:

The difference between first and third party intent data
What the common sources of third party data are and how does reverse IP look up work
How are folks leveraging Koala to grow

Next Episode

Creativity in modern marketing with Ben Dutter (Power Digital)

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben: