The Marketing Scientists
Pranav Piyush
Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.
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Top 10 The Marketing Scientists Episodes
Goodpods has curated a list of the 10 best The Marketing Scientists episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Scientists for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Scientists episode by adding your comments to the episode page.
Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann
The Marketing Scientists
01/13/25 • 39 min
In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing.
About the guest:
David Herrmann, President of Herrmann Digital, has managed billions of dollars in ad spend across various platforms like Facebook, Google, TikTok, and more. David shares his incredible journey from the music industry to becoming a seasoned media buying expert.
Growing a business without invading privacy with Matt Henderson, Sentry
The Marketing Scientists
08/23/24 • 39 min
Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode:
-Why Sentry killed all cookies on their website.
-How Sentry was still able to grow the business through marketing without invading their audience's privacy.
-How Sentry measures the success of their marketing.
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
The Marketing Scientists
08/16/24 • 43 min
Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT.
Three things that I think you'll enjoy in this episode:
1. How all the privacy changes have changed the game for brands
2. The right and the wrong way to experiment in marketing
3. More discussion on brand and performance when it comes to measurement
How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)
The Marketing Scientists
05/10/24 • 36 min
Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:
- The difference between a vendor and a partner when it comes to marketing agencies
- Serendipity through diversity
- A structured process for naming
First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)
The Marketing Scientists
05/10/24 • 26 min
Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:
- The difference between first and third party intent data
- What the common sources of third party data are and how does reverse IP look up work
- How are folks leveraging Koala to grow
Navigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)
The Marketing Scientists
05/10/24 • 36 min
Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:
- Significant changes in the MarTech landscape
- Resetting expectations on what is trackable in marketing
- How the traditional concept of the Customer Data Platform is evolving
How to make testing fun with Mustafa Ibrahim (HelloFresh)
The Marketing Scientists
05/10/24 • 30 min
Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:
- How different sectors approach marketing science
- Agility over specialization
- Educating teams about the significance of testing in marketing strategies
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
The Marketing Scientists
05/10/24 • 33 min
Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:
- Embracing unconventional paths
- Timing & stage sensitivity for brand investments
- Hyper-regional out-of-home advertising strategies
Why 97% of B2B Leads Fail—And What to Do Instead
The Marketing Scientists
03/24/25 • 50 min
In this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-market signals, and offers a data-backed strategy for winning more high-intent buyers.
About the Guest:
Kerry Cunningham is a leading B2B marketing strategist and researcher, currently serving as Head of Research at 6sense. Previously, he helped design the Demand Unit Waterfall during his time at SiriusDecisions and Forrester. With decades of experience in B2B marketing innovation, Kerry brings unmatched insight into intent data, marketing measurement, and the science of modern revenue generation.
The SECRET to SaaS Growth No One Talks About
The Marketing Scientists
01/13/25 • 36 min
In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving SaaS growth and the importance of early customer adoption.
About the guest:
Kyle Poyar, a former VC at OpenView and the author behind Growth Unhinged, is a leading voice in the SaaS growth space. With his extensive experience working with startups and his deep understanding of growth metrics, Kyle offers invaluable insights for businesses looking to scale.
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FAQ
How many episodes does The Marketing Scientists have?
The Marketing Scientists currently has 27 episodes available.
What topics does The Marketing Scientists cover?
The podcast is about Behavioral Science, Marketing, Podcasts and Business.
What is the most popular episode on The Marketing Scientists?
The episode title 'The SECRET to SaaS Growth No One Talks About' is the most popular.
What is the average episode length on The Marketing Scientists?
The average episode length on The Marketing Scientists is 36 minutes.
How often are episodes of The Marketing Scientists released?
Episodes of The Marketing Scientists are typically released every 7 days.
When was the first episode of The Marketing Scientists?
The first episode of The Marketing Scientists was released on May 9, 2024.
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