Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

05/10/24 • 33 min

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:

Embracing unconventional paths
Timing & stage sensitivity for brand investments
Hyper-regional out-of-home advertising strategies

Embracing unconventional paths
Timing & stage sensitivity for brand investments
Hyper-regional out-of-home advertising strategies

Previous Episode

First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:

The difference between first and third party intent data
What the common sources of third party data are and how does reverse IP look up work
How are folks leveraging Koala to grow

Next Episode

Creativity in modern marketing with Ben Dutter (Power Digital)

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben: